浅析美宜佳得“美宜佳选”小程序营销模式-毕业论文

2024年3月29日发(作者：记承天寺夜游教案)

摘 要

在当今网络时代，越来越多的实体店运营采用网络营销模式，如手机APP，

网店，微信小程序等，网络平台逐渐成为商家新的战场。企业要紧跟时代，跟随

时代发展潮流投身网络营销之中，选定与自身相适应的网络营销推广渠道，探索

合适企业的营销模式，总结出一条适合企业发展的网络营销发展道路。

本文主要通过对美宜佳便利店企业的“美宜佳选”微信小程序营销现状进行

分析，通过研究总结东莞区门店日常微信营销的现状，找出美宜佳公司小程序营

销推广中存在的问题，并提出相应的建议来提高企业进行微信营销的推广效果。

通过走访东莞区部分门店，访谈门店员工，搜集不同东莞区部分门店在进行小程

序营销推广时遇到的问题，加以总结。

本文旨在通过对门店采取不同营销模式进行小程序推广的过程进行分析，寻

找出中间存在的问题，总结营销推广经验，给出建议，改善营销现状，为后续推

广道路指明方向。同时整理出一套营销模式推广模板，给予美宜佳企业加盟门店

予以借鉴参考，让更多的加盟门店可以通过该微信小程序获得更好的营销推广效

果，给门店引流，带来利润，同时让更多的会员客户接受并且习惯线上消费，拓

宽实体零售业发展道路，积极与电商时代接轨，实现转变。

关键词：网络营销 营销模式 美宜佳选小程序

Abstract

I

n today's online era, more and more physical stores operate using online

marketing models, such as mobile apps, online stores, WeChat applets, etc., and

online platforms have gradually become a new battlefield for merchants. Enterpris

should keep up with the times and follow the development trend of the times to

participate in network marketing, lect the network marketing promotion channel

that suits them, explore the marketing mode of suitable enterpris, and sum up a

network marketing development path suitable for enterpri development.

This article mainly analyzes the current status of WeChat mini program marketing of

"Mei Yi Jia Xuan" of Mei Yi Jia convenience store enterpris, summarizes the

current status of daily WeChat marketing in stores in Dongguan, and finds out the

existence of Mei Yi Jia company mini program marketing promotion. Problems, and

put forward corresponding suggestions to improve the promotion effect of WeChat

marketing. Through visiting some stores in Dongguan area, interviewing store

employees, collecting some problems encountered by some stores in different

Dongguan areas in the promotion of small programs and summarizing them.

This article aims to analyze the process of small program promotion by adopting

different marketing models in the store, find out the problems in the middle,

summarize the marketing promotion experience, give suggestions, improve the

marketing status, and point out the direction for the follow-up promotion road. At

the same time, a t of marketing model promotion templates are organized to give

reference to Meiyijia's franchid stores, so that more franchid stores can obtain

better marketing and promotion effects through the WeChat applet, attracting stores,

and bringing profits, while Let more member customers accept and be accustomed

to online consumption, broaden the development path of the physical retail industry,

and actively integrate with the era of e-commerce to achieve transformation.

Keywords: Internet Marketing Marketing model Meiyijia Selection Applet