中国传统文化对我国现代广告业的影响

2024年3月14日发(作者：圆面积的推导过程)

中国传统文化对我国现代广告业的影响

论 文 提 要

如今，在中国经济飞速发展的背景下，商业的发展与繁荣也带动着中国平面广告业

的腾飞。在我国平面广告业不断发展的当下，也受到了西方外来等地平面广告艺术文化

浪潮对我国平面广告业的冲击，以及我国平面广告业新思潮,新观念的不断涌现。如何

在发展我国平面广告业当中清楚的认识利用我过传统优秀文化，发展具有中国特色文化

的平面广告业。应该成为当下我国平面艺术发展研究的重要课题。在我国，已然有许多

平面设计艺术工作者已经在研究运用我国传统文化进行了品面艺术设计，也创造出许多

惊人的艺术作品，惟肖惟妙。由此可知，我国各民族优秀的传统文化潜移默化的在影响

着我国平面艺术业的发展，其中积极的因素将有力的推动着我国平面艺术业带有我国特

有的文化烙印积极健康的发展。与此同时，西方等地的外来平面艺术文化也深深的冲击

着我国平面艺术业的发展。值此时刻，我们应该正确处理平面设计艺术在中外文化的影

响下的发展道路。首先，我们应当重视我们国家自己的优秀文化，充分的运用我国传统

的优秀文化进行平面艺术设计，同时我们也不能拒绝西方等地优秀的平面艺术设计文

化，也不能盲目的崇拜西方等地外来的平面艺术文化。我们要不断的汲取西方等地外来

平面艺术设计优秀的文化。创作出具有我国特色的平面艺术设计形象，使我国平面艺术

设计业创作出具有我国特色的平面艺术作品屹立在世界之林！

关键词：

平面设计 传统文化

Abstract

Nowadays, under the background of China’s rapid economic development, business

development and prosperity is driving the plane advertising boom in China. At the same time,

it has also been battered by the plane wave of foreign advertising art cultural and the

emerging of new idea. So we should take it into our consideration that how to understand and

u our excellent traditional culture, develop the plane advertising with Chine

characteristics. In our country, there are already graphic design art workers have been ud in

rearch of our country traditional culture, they also create many amazing works of art. From

what we have been discusd above, China’s traditional culture of all nationalities have

influence on the development of the graphic arts industry in our country, the positive factor

will powerfully promote healthy development of the graphic arts industry with the

characteristics. At the same time, the west of plane art culture has an impact on the

development of the graphic art industry in China. Firstly, we should pay attention to our own

excellent culture and make full u of the traditional culture, we also can’t refu to places

such as western excellent graphic art design culture. We should constantly learn from the

excellent culture from west and create image plane art design with the characteristic of our

country, so we will stand firm among the nations of the world.

【Key Words】modern plane advertiment traditional culture