国外媒介领导案例

国外媒介领导案例

之前国外一个朋友好事者,列举了1000个企业的社会媒体营销

活动列表.我只精选其中一些典型的案例和大家分享.分享企业案例

包括IBM,DELL,Intel,Ford,Cola-Cola五个案例:

IBM.公司博客/员工博客:125 corporate blogs.论坛活

动:developerWorks.微博客:Smart SOA SocialNetwork((S3N))Team

on Twitter在线视频:Rational Heroes machinima videos and Meet

on ting:developerWorks和Social

Networking Now社会媒体关系:Rational Heroes community space.

社会媒体营销战略:internal social computing guidelines维基百

科:developerWorks

Intel公司虽不是传统意义上的互联网公司,但是在社会媒体营

销领域也有不俗表现:

Intel.博客:Corporate family of Scoop

lifestyle Faces blog.微博客:Intel Developer Forum

和Inspired By Education.在线视频:YouTube account.照片分

享:Flickr photostream.公共关系:Social media news releas.

社会媒体关系:Facebook Intel Developer Forum,Inspired By

Education,Intel Studios Open Port,Intel Software Network

Communities.赞助活动:PopURL collection for IT Labs

Visual ot meet the experts.

可口可乐,其实作为快速消费品的领军企业,社会媒体营销肯定

是不能放过的,可口可乐这样的还必须成为社会媒体营销活动的领导

者.

Coca-Cola:企业博客:Coca-Cola Conversations discuss

company history.在线视频:Sponsored Cans Professional

Coke+Mentos by Eepybird.社会媒体关系:Sprite Sips and CokeTag.

企业展示:Virtual Thirst Widgets:Coke Bubbles on Joost.