Unit 2 Start up young iExplore 1
2-2 iExplore 1:Reading
Viewing 1-2
1) skills
2) degree
3) employers
4) single CV single C.V.
5) skills
6) contacted
7) interview
Viewing 1-3
Reference:
Yes, I think the rvice provided by the platform is uful and
effective. In this
way,employers will not receive applications from people
-and-
“
many who
are not genuinely interested. Instead, employers can find studnets who better match
pcaosptey
their needs. The process would become significantly more efficient for both parties.
”
2-3 iExplore 1:Building your language
Words and expression 1-1
1. supportive
2. feedback
3. Initially
4. scary
5. investors
Words and expression 1-2
1. t up
2. in return
3. come in handy
4. being hung up on
5. live off live off his parents
Collocations 1-1
1. Reference:fulfill their entrepreneurial ambitious dreams
2. Reference:forged his own path
3. Reference:networking events
4. Reference:made a huge investment
5. Reference:match the needs /requirements
Vocabulary learning strate 1-2
1) highly
2) genuinely
3) glaringly
4) incredibly
5) quite
Vocabulary learning strate 1-3
Reference:
1. Breaking into a highly competitive market is very difficult for any new business.
2. The whole thing is quite scary.
3. The software mimics the natural workflows of physicians,which makes it incredibly
intuitive and easy to u.
4. Many people apply for jobs that they are not genuinely interested in.
5. It s glaringly obvious that there is a problem to solve. Language focus 1-2
'
Reference:
1. providing that you can balance study and management responsibilities
2. providing that we have our proposal ready
3. providing that you can find sufficient funding
4. providing that the price is right
5. providing that they are not too tight Banked cloze 1
1) entrepreneur
2) business
3) partner
4) incredibly
5) attending
6) focusing
7) offer
8) marketing
9) currently
10) better
2-4 iExplore 1:Sharing you ideas Sharing your ideas 1 Reference:
Entrepreneurship is not for everyone. However, for tho who want to be an
enterpreneur, it is the perfect place and time to launch a business while one is
still at university.
Being a university student entrepreneur, I think, may have the following advantages.
First, universities host a lot of activities and events, which provide networking
opportunities for student entrepreneurs. In the activities and events,student
entrepreneurs may meet potential investors and clients, which is of great importance
for a start-up bussiness.
Second,university students are free of many obligations to family. They don t
'
ha
pay mortgages or support family. So they are more willing to take and embrace
challenges, which is very important for starting a bussiness.
In addition, universities are a hotbed of knowledges. Students have access to
valuable advice from professors and faculty.
Last but not least, students can promote their products or rvices by word of mouth.
Word spreads quickly on campus and it will be your cheapest form of marketing.
Friends recommendatioisn o ne of the most effective marketing strategies for any
'
products or rvices and student entrepreneurs can make full u of this strategy.
iExplore 2
2-5 iExplore 2: Reading
Listening 1-2
1) experience
2) small
3) good at
4) the young people,
Listening 1-3
Reference:
Jack Ma suggests that young people who are under 20 should be good students, and just
learn some experience if they do become entrepreneurs. I think this is a very
reasonable suggestion. We, as college students, first need to, equip ourlves with
knowledge. No matter what businesswe are going to venture into in the future, the
knowledge we have got and the qualities we have developed in our academic work will
prove to be valuable asts.
2-6 iExplore 2: Building your language
W ords and expressions 1-1
1. recruitment elming able
5. Propelled
6. craves
Words and expressions 1-2
1. throw in the towel
2. ro from the ashes
g his wounds
stuck in a rut
adjustments to
Collocations 1
challenges /face hurdles /face difficulties facerisks
2. Career planning
3. expand business ,
advice
path/career route
6. faced risks
Vocabulary learning strategies 1-2
CABEFDHGJKI
Vocabulary learning strategies 1-3
1. job curity
environments
et boom
4. fashion shows
5. business owner Translation 1-1 Reference:
你若要自己创业,就必须做好应对诸多艰难
时刻的心理准备。 创业首先要有乐趣, 要确保创业始于你为之激情澎湃的新鲜想法。 一旦
你开始意识到每项开支花费之 高、基础性工作之多以及联系广大用户之难, 挣扎的日子就
开始了, 你甚至有可 能想放弃。 几乎每个企业都会经历这些成长的痛苦, 只是那些成功
的企业能坚持 向前推进罢了。
Translation 1-2
Reference:
University graduates face high employment pressure with millions of them swarming
into the job market every year. On the other hand, the Internet tide is thrusting
them to the fore of the era. In China, many young people choo to realize their
entrepreneurial dreams by taking advantage of the Internet. Compared with traditional
entrepreneurial models, launching an online business needs less money andhas easier
entry. As long as one is willing to work hard and knows the necessary technology, a
good idea has the largest chance of turning into real money. Therefore, the Internet
means more opportunities for tho young people who want to start their own business.
2-7 iExplore 2: Sharing your ideas
Sharing your ideas
Reference:
There will be a number of difficulties that young people have to overcome if they
want to start their own business.
Firstly, time management might be one of the biggest challenges faced by young
entrepreneurs, since they have to finish their academic work while working on their
business. Both academic work and business endeavors are demanding jobs and young
entrepreneurs may sometimes feel overwhelmed.
Secondly, most young people do not posss much capital to start their own business.
Young people, who are still working on their degrees or have just finished college,
are mostly supported by their parents. Thus, the lack of capitalmay hinder their
endeavors to start business.
Last but not least, finding experienced employees is often very challenging for the
new-born business. In most cas, experienced employees would like to work in
established companies, which leaves the new-born bussiness in the dark.
Time management, financial support and finding experienced employees are among
various problems that a young entrepreneur might face. However, there are always
solutions to any problems as long as they try hard enough.
iProduce
2-8 Unit project
Unit project
Reference:
The affirmative view: University students should be encouraged to start their own
business
Nowadays, more and more university students start their own business before
graduation. Although some people argue that there is a good chance that they will
fail for the lack of experience if they start a business at university, we believe
that there are more advantages than disadvantages for one to start a business at
university.
First of all, there are a lot of resources on campus. Universities are a hotbed of
knowledge and student entrepreneurs can tap into that knowledge. For example,
students can have free access to advice from professors who often love getting
involved in student-run startups.
Besides, university students have less pressure in earning a living or supporting a
family. So they can be more focud and are more willing to take risks, which are of
great significance for starting a new business.
Also, universities provide students with plenty chances for networking. Student
entrepreneurs can go to relevant activities and events their universities host and
might meetgood contacts.
Of cour, student entrepreneurs will encounter problems like the lack of experience
and capital. But they can find a mentor and try to cure investment from angel
investors who are interested in their business ideas.
All in all, I strongly believe that university students should be encouraged to start
their own business as long as they have good business ideas and are ready for all the
barriers.
iAsss
2-9 Unit test
Vocabulary and structure 1-1
BCCDA
Vocabulary and structure 1-2
2. feedback
3. criteria
4. overwhelming
5. recruitment
Banked cloze 1
FNJBAGELHC
Reading comprehension 1
CCAAA Translation 1-1 Reference:
Entrepreneurship starting at university allows students to gain the necessary life
skills and confidence to make it in the"real" world. On one hand, they obtain hands-
on experience with entrepreneurial tutors and lecturers and take adyantage of free
resources for university members. On the other hand, student entrepreneur
organisations, allow students to meet like-minded people, in an atmosphere of
creativity and broad-mindedness. Entrepreneurship allows students to learn more than
just their chon field of study and creates an interdisciplinary environment to work
and develop in. The networks and friendships enable students to become better
connected once they leave umiversity and help prepare them for long term success.
Translation 1-2 Reference:
在大学毕业后选择创业的人可能会觉得与工作朝九晚五、 薪水
稳定的朋友格格不 入。尽管有越来越多的商学院毕业生开始创业,但 多岁的企业家仍然
20
是少数 根据考夫曼基金会的数据显示,创业的“高峰时代”在 岁左右。 多岁开始
; 40 20
创业的人可以承受更高的风险, 有更多犯错的时间。 即使失败, 所吸取的教训可 以用于
下一次投资。 在没有家庭责任和抵押贷款的情况下, 企业失败的可能性就 会减少。
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