期末论文格式

西南财经大学天府学院

2010-2011-2学期

运营管理学业论文

论文题目：

学生姓名：（三号，仿宋，下划线）

专业：（三号，仿宋，下划线）

学号：（阿拉伯数字，三号，仿宋，下划线）

2011年月

西南财经大学天府学院论文题目

Abstract

CheongsamiquippedwithChinecharacteristicsandreflectthefashionof

Westernaesthetic,andadoptWestern-styletrim,isbytheRepublicinthe20thcentury

centuryreferenceflagofManchuwomentraditionalclothingandcostumedesigners

onthebasisoftheWesternculture,design,isakindofEasternandWesterncultures

ticletoFranceforabroadtargetmarket,firstweofcheongsam

specializedforabroadmarketdesignofinthehigh-endproducts,fromproducts

materialandpriceShangdifferenceYudomestic,strategytargetisbuildChinaof

luxurybrand,condisonabroadtargetnationalforhascontrastandjudgment,

throughPorterfiveforcemodelofanalysis,eventuallylectFrancefortarget

national,lastisthisarticleoffocus,thatforthebrandhowenteredFrancemarketof

specificanalysis,includinghowdopublicityandspecificofimplementationplans.

西南财经大学天府学院论文题目

Content

4

4

3.4

3.1Country“France”............................................................................................................4

3.1.4

3.1.2Political,4

3.5

3.5

3.5

3.1.7SummaryOpportunity,.5

3.2Country“Italy”.................................................................................................................5

3.2.5

3.2.2Political,5

3.6

3.2.4SummaryOpportunity,.6

4.6

6

4.6

4..6

4.7

4.7

4.8

4.8

4..电脑界面 ...........8

西南财经大学天府学院论文题目

1.0PRODUCTSUMMARY

Cheongsamblendfashionandeleganceasawhole,arereprentativesofthe

Chineelements,sam’sstyle

varied,relativelyrichmaterial,silkandsilkofthemorefamous,coupledwiththe

traditionalflower,plumflower,Chineinkpaintingmakesitmoreinfluential.

2.0EXECUTIVESUMMARY

ThroughSWOTanalysis,webelievethattheChinedresscheongsamas

reprentative,fall

ChineintheWestmorecheongsamisverypopularinChinecommunities

overas,thisisouradvantage;andisoneofmanyoverasactressofpreferencewill

becomeChina'atthetimeof

promotioncheongsamfaceconsiderablecompetitivedisadvantages,cheongsamisa

verytraditionalChinedress,dressstylewiththeWesternavant-gardefashionand

boldinnovationisfullyunified,duetoculturaldifferences,leadingtomany

foreignersoncheongsamculturefullofOrientaltastecompletelynotinterestedinso

sprecilybecauthe

cheongsamistheuniquedressstyle,currentlyontheinternationalfashionmarketis

quiteunique,andhasnotyetappearedverysimilartothedressstyle,soweoftenhave

alotofopportunitiesforpromotion.

3.0COUNTRY/MARKETANALYSIS

3.1Country“France”

3.1.1Country&GeographicProfile

FranceislocatedinWesternEurope,GDPrankssixthintheworld,Francenot

onlyinindustryandagricultureishighlydeveloped,butalsoasoneofthecultural

centeroftheworld.

3.1.2Political,Legal&RegulatoryEnvironment

Franceisadevelopedcountry,grossdomesticproductthehighestintheworld,

withapercapitaGDPofUS$44,ndustriesinFranceasaproportionof

theeconomyincread,rvicesabout70%percentofthetotallabourforceinChina.

西南财经大学天府学院论文题目

Tourismisalsodeveloped,theaveragereceptionofforeigntouristsmorethan70

millionpasngersannually.

3.1.3Socio-CulturalEnvironment

Francewearingdressideaishasitsownpersonality,avoidingthesameas

others.

3.1.4MarketInfrastructure

Francetransportationdeveloped,'sroad

network-intensiveintheworld'sCrown,butFranceislocatedinWesternEurope,

borderingtheEnglishchannel,NorthSea,AtlanticOceanandtheEastern

Mediterranean,maritimewell-developed.

3.1.5PorterDiamondAnalysisofNationalCompetitiveAdvantages

CheongsambesttoffFrencheleganceandnoblequalities,willbeeveryone's

nceisuptothetotalofChine,stayinginFranceimmigrantsfrom

Chinaabout450,rancecomparedtobrand,cheongsamasthe

reprentativeelementinChina,withitsuniquecharm.

3.1.7SummaryOpportunity,Risk&BarrierConsiderations

Franceistheworld'sleadingbrandofgatheringplace,affectingtheworld.

ChinecheongsamintendedtoenterFranceapparelmarkethasacertaindegreeof

difficulty,capacitythanthestrongindustrycompetitors.

3.2Country“Italy”

3.2.1Country&GeographicProfilePoliticalEnvironment

ItalyislocatedinsouthernEurope,isahighlydevelopedpeople'sDemocratic

Republic,isalsothecradleoftheEuropeannationalandcultural,rviceindustry,

tourismandtradeisparticularlyprominent.

3.2.2Political,Legal&RegulatoryEnvironment

Italyisadevelopedindustrialcountry,gross:$2,036,687,000,000,$GDP:33828

percapita(22ndintheworld).

isItaly'slargesttradedeficitwiththecountryoforigin,ItalyonChina'stradedeficit

amountedto20billioneuros(2011).

西南财经大学天府学院论文题目

3.2.3PorterDiamondAnalysisofNationalCompetitiveAdvantages

Italyhasalargenumberofinternationalclothingbrandsanddesigners,

cheongsamwecanlearnfromtheirsuccessstoriesandinvitedrenowneddesigners

ithhigherpercapitaincome,especiallyheavydemandforluxury

samasuniqueChinecharacteristicsofclothing

lyhasnotadvancedcheongsambrand.

ChinaandItalygooddiplomaticrelations,Italianeconomicandtradethesheer

volume,asChinacontinuestogrow,therewillbemorebrandstoenterthe

internationalmarket.

3.2.4SummaryOpportunity,Risk&BarrierConsiderations

Ourcheongsampositioninghigh-endluxurybrand,butthey'vealwaysgave

thgood

qualitybuttobreakthetraditionalconceptsofforeignersstillneedtimeandproduct

testing.

4.0TARGETMARKETSELECTION&RATIONALE

4.1Conclusion

Afterthisanalysis,,France,isFrance'scapitaland

largestcity,aswellasFrance'spolitical,economicandculturalcenter,butitisalso

oneoffourmajorworldcities,withtheUnitedStatesinNewYork,LondonandJapan

ametime,Parisisalsocalledthe"fashioncapital",Paris

fashionstylestillhas销售年度总结 ahugeimpactontopfashiondesigners.

CheongsamastheChinenation'straditionalcostume,bearingauniquecharm

andculture,Parisbringstogethertheworld'stopdesignersandfashionpeople,andif

thecheongsampromotioninParis,willbeabletotoffafrenzy.

4.2Recommendations&ActionPlan

4.2.1Theoperationalprogramme

inemarketmainbody,strengthenpropaganda

OurmainsalesgroupswereFrance'youngand

middle-agedwomenmoreattentiontotheclothes,likeekingclothingdiversity,

西南财经大学天府学院论文题目

younger,withoutexclusion,cheongsamfortheiruniqueexotic,abletoshowelegance

andtemperament,cancertainlywintheconsumergroupsfavor.

PublicitycanenableprofessionalstoliaisingwiththelocalethnicChine,they

help,inth如何收纳整理房间 epopulatedcities,includingParis,Marille,Lyon,heldacheongsamshow

show,combinedwiththelocalfashionshow,cooperatewithrenownedfashion

designerstocreateasumptuousvisualfeast,simpleandelegantwithoutlosingthe

fashionandelegantladiesofthecheongsamcanstandout,leadthetrendofthenext.

ishmarketingobjectivesandmarketingstrategies

Theinitialobjectiveistodeepenawarenessofconsumercultureofcheongsam

dress,establishcheongsambrandimage,layingtheFoundationfo美容粥 rfuturebusiness

development.

Developedhasfouratarget:firstinFrancemaincitypublicityintroduced

cheongsamdressculture,caudWesternersonOrientalcultureofinterest,strike

whiletheopenedsincestores;cond,regularlyforrearchinterview,

multi-understandingfeedbackinformationperfectrvice;againvisitsstoresis

locatedaroundarea,inhashascustomerrecognizedbadofenvironment,consider

openedchain,rvicemorepeople,expandbusiness,expandedmarketshare;last

heartoperatingthelargechain,refinementbusiness,toperfectofdesign,qualityof

quality,Toprovideabsolutecustomersatisfactionwithrvice,toestablishlong-term

cooperativerelationshipwithcustomers.

4.2.2Channelchoice

awarenessofbrandlovedeepens,mostbustlingAvenueChampsinParisopeneda

flagshipstore.

4.2.3Brandpositioningstatement

Designedforone-stopdecoratingrviceformodernwomen,womenafterthe

door,frombeautytophysicalandpsychologicalpressurerelievingtoclothingto

Accessories,andcanbeafunin-storeadayoranafternoonofleisuretime,hasbeen

transformedintoanelegantcharmofawomangoingout.

西南财经大学天府学院论文题目

4.2.4Advocacy

UsandChinecooperationontheground,inFrancemajorcitiesthatholdat

ofgorgeousandelegantcheongsamshow,period,wewillintroduceourproducts,as

wellastheworldfamousstarswearcheongsampicturesmadeintoapamphletto

samstar

interestedinculturalcomparisonadsinParisfamousfashionmagazines,suchas:the

VOGUE,andthemuch-hypedontheELLE.

4.2.5Specificimplementationsteps

ngtraditionalcheongsamdesignersandarchitectsdesignedanumberof

ancientandmodernfashiondesignwithoutlosingfashion,yetelegantladiesin

elegantcheongsam.

capitalcitiessuchasParis,London,NewYork,Chinecheongsam

cultureshow,invitedthefamousmediajournalistcametowatchcoverageofthecities,

causingconsumersareinterestedinthecultureofCheo春天的对联

womonthsofrearch,learninformationrelatedtosales,sa诚实作文 lesareasof

goodstores,hcustomerevaluations,

recommendationsonthisdress,cheongsamdesignmodifications,preparationsfor

massproduction.

tionreferredtocaresscheongsamhaveaddedstarstodoendorments,

fullpublicitytoaroucustomers'desiretobuy.

ingoodcommunicationwiththecustomeratanytime,getinformation,

improveonlinervicessuchasonlineconsultation,-to-door,informits

cleaningcollectionnotes.

roveralldevelopment,yieldwhengood,consideroperatingwithin

roughlythesameprogramsonaglobalscale.

4.2.6Recommendationsforfollow-upmarketingstrategy

Storeperformancestabilityhasincread,whentheinitialobjectiveofthe

progressiverealization,mayconsistofthefollowingrecommendationstoimprove

visibility,andcreateabetterbrandimage:redalargepublicrvice

西南财经大学天府学院论文题目

activities,t

anduniversityexchangesandcooperationandmorerespectedChineCulture

University,organizedwomencheongsamshowgameintheschooltoexpanditsgroup

thepopularityamongcollegestudents.

西南财经大学天府学院论文题目

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