国际营销

1SRC(definition)

SRCisanunconsciousreferencetoone’sownculturalvalues,experiences,and

knowledgeasabasisfordecisions.

2conciliation(definition)

Conciliationisanonbindingagreementbetweenpartiestoresolvedisputesby

askingathirdpartytomediatedifferences.

3arbitration(definition)

4Aglobalbrand(definition)

Aglobalbrandistheworldwideuofaname,term,sign,symbol,design,or

combinationthereofIntendedtoidentifygoodsorrvicesofonellerandto

differentiatethemfromthoofcompetitors.

5salespromotion(definition)

Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasand

romotionsare

short-termeffortsdirectedtotheconsumerorretailertoachievespecificobjectives

6Internationalpublicrelations(definition)

Publicrelations(PR)iscreatinggoodrelationshipswiththepopularpressandother

mediatohelpcompaniescommunicatemessagestocustomers,thegeneralpublic,and

governmentalregulators.

7dumping(definition)

roachclassifies

internationalshipmentsasdumpediftheproductsaresoldbelowtheircostof

rapproachcharacterizesdumplingasllinggoodsinforeign

countrybelowthepriceofthesamegoodsinthehomemarket.

8countertrade(definition)

Countertradeisapricingtoolthateveryinternationalmarketermustbereadyto

employandthewillingnesstoacceptacountertradewilloftengivescompanya

competitiveadvantage.