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ABusinessPlanofPromotingMOOCsamongChineHigh

School

Students----

AdvancingthelinksbetweenChinecollegeandhigh

schooleducation

uction

Chinastillusthemosttraditionaleducational

systems[2].TheChineEversinceMITandHavardemployed

governmentisnowslowlysupportingtheMOOC(MassiveOnline

OpenCours),ituofMOOCasitgraduallybeeis

leadingtherevolutionarychangesofmarket-orientedand

evetraditionaleducationsystems[1].

MOOCMOOC'sinnovativesideaswillbringahasbeenaepted

bymanyprestigioustrendtothefutureformsof

education[3].r,

developingcountriessuchasIndiaandMostpeople

believethatthequalityof

educationalsystemsareproportionaltoitsOnly23%of

adays,asmoreand

moregraduatedfromuniversityinxx[4].university

implementMOOCanditsTherefore,achangeisneeded,and

MOOCpoliciesofsharinginformations,betteresrightin

place.

educationcanbeaesdcheaperand

easier.

-BecauMOOCisonlinebad,itisinfactanew

market,indicatinghugeTheworldisbeemore

interconnectedpotentialssuchaspricingonpremiumwith

interandotherformsofcours,advertiments,payingto

askmunicationtoolachday,therefore,professionals

online,necourssuchasMOOCwillmost

implemented,thepriceforcoruscouldlikelybe

implementedbymoreandmorebeverylowtoattractalarge

ssiblethatoneday

studentsinChina.

manyChineinstitudewillalsouits

OOCisbeinganden-Teachersarea

wasteonhumanresourcesassuchanimportantsystemof

educationbecauteachershavetocoverthesameforthe

future,wewilldiscussitsuinmaterialachyearfor

ineuniversities,highschools,and

theimplementationofMOOC,itismostcolleges,andothers

valuessuchasitslikelythatthenumberofteacherscould

bemarketpotential,influence,availability,greatly

andfeasibilityinthispaper.

Potential

ore,schools'expenditurecouldbe

tswillalsohavemorefreetimebecau

theyconstrictedarea,forexample,listeningtoalecture

inthemetro.1.2UofMOOCanditsMarketcanlistento

coursandlecturesinaless

Thecostforpremiumorhigh-level

educationinChinaislavish,andisnot-

aessibleforpeopleinthelowerclass.

PreliminarycooperationamongChineautonomy,

firstlyensuretheauthoritydiversity,openness,and

TopUniversitiesandCourrawouldinteractivityallowan

instructortoassumeandtheroleoffacilitatorwith

learnersactivelypracticabilityofthecourresours.

Also,interactingwithotherstudents.“Mostthethree

lf-admissionaliesamongsignificantly,MOOCsbuildon

theChineTopUniversitiesis,tosomeextent,engagement

oflearnerswholf-organizethetacityapprovalofthe

currentmodeintheirparticipationaordingtolearning

whichuniversitiesperformmutualgoals,priorknowledge

andskills,andcooperation.

Ithasmakeiteasiertobuildmoninterests”

Therefore,activeChina’ghthe

engagementandinteractionarekeydevelopmentofChina's

InterisMOOCinstructionalmethods[5].MOOC'sgradually

beingtheforefrontoftheuofthemakesitsaessibility

ismuchworld,Chinastilllackstechnologicalhigherthan

oftraditionaleducationsandinnovationinitsonline

market.

Theresultreliableandrecognizedbymostpaniesof

implementationofMOOCisdependentbecauoffast

developmentofIT.

Thereonacountry'ssituationandcondition,asaare

stillmanyunrecognizedgapsandcountrywithcongenital

nationalconditions,inadequatesintheChine

inter/onlinethegreatpotentialofMOOCinChinawill

educationmarket.

likelycreatetheworld'sleadingMOOC

runningsystemHighSchool-University1.4

linkmode?

1.3

MOOC'spetitivenessadvantagesManagementand

profitabilityforecast1.4.1ManagementandThebasic

managementshouldbedonebyUniversities,business,high

school,ve

considerableadvantagesthatBusinessandco-operations

shouldshouldareunparalleledparedtotraditionalbe

responsibleforresourcesandfunds,education.

ConnectivismvaluesschoolsandcollegeswilltakeMOOC

into

practice,

andandthegovernmentaregreatmarketopportunities

toexplore,suchresponsiblefortheoverallcoordination

asproducingonlinecours,trusteeofsupervision

lcoursandtheutilizationofdatain

the

requirementsincludemaking

developingofthecurriculumandcours,alsoa

importantreasonofourmotivationmarketing,maintenance,

advertiment,forpromotingMOOCsamongChineand

fundingduringthebeginningofearlyhighschools.

developmentsofMOOC.[6,7]

1.4.2Profitabilityforecast

EntrepreneurialorganizationProfitswillbegained

oncecoursandstudymaterialsarepublishedonline.2.

Partnershipswithinstitutions,digitalco-overview

operations,sponsors,andadvertimentsPurpo:

Bettereducationthatrvesthecouldalsogenerateine.

people

Intheearlierstage,profitsmainlyeNameofthe

organization:frombonusoftheoperationofMOOCs.

DevelopmentDepartmentofChineInthelaterstage,

profitsmainlyefromMOOCs

thebonusofipo(initialpublicofferings).Goal:The

promotionofMOOCsamongThematuritystageofaMOOOC

platformChinehighschoolsandtheinChinashouldbea

pletedindustrial

chain:technology,funding,application

andteachingresourcesinthefrontend;

paniesthatadmitthelearning

experienceofMOOClearnersandprovide

Thefactis,Chinahasyettofulfillthe

requirementsofthispletedindustrial

ile,interbusinesshas

advancementofthelinksbetweenChinehighschool

andcollegeducationjobopportunitiesfortheminthe

ssstrategy:Introductionofforeign

experiencefordomesticdevelopment;appliestheprinciple

offromtoptobottomandfromsampletothewhole;

promotiongofthelarge-scaleeducationalresourcessharing

introducingMOOCs,diversivicationofresources.

Facilitiesneeded:

coursforhighschoolstudentscouldbe

advantageouslysharedthroughthework,embodyingthe

centralideaofMOOCs,whichismassiveandonline.

Collegesandhighschoolsfortrial

operation(schoolsintheearlycentersof3.1.2-The

"Long-termEducationReformMOOCs,e4.3Asssmentof

theandDevelopmentPlan(xx-202X)"marketingabilityand

5.1Marketingmentionedtheroleoftechnology,plan);

foreignanddomesticpioneertechnology-drivenreforms,and

theenterpris;educationdepartmentsofimportance

informationtechnologyingovernments.

tsandServices

3.1Backgroundofrearchanddevelopment

mentionedthat"IThasa

revolutionaryimpactonthedevelopmentofeducation''[8]

andwashighlyrecognizedbytheeducationaldepartmentand

plantospeedupthisprocessasoneof10majoraimofthe

planbecauinformatizationisaninevitabletrendand

periodforthefuturedevelopmentof

3.1.1-Prently,thepromotionofMOOCsChine

nedrelativelylowpopularityamong

Chineniorhighschoolsduetoinadequateintroduction,

attractingonlyafewnumbersofstudentsinmostlyelitist

er,current

coursaimedathighschoolstudentsspecificallyfailto

realize

3.1.3-Thecurrenteducationreformspropod

convergencebetweenuniversityandhighschoolisa

breakthroughinChina'ducationreform[9,10].WeiHeXie

said,''Thecurrentbreakthroughineducationalreforms

propodisthe

mybasicproposalsistobroadenthecollegeandhigh

schooltrendofconvergencewiththewayofreform.A

changetobroadenthebasisofhighschoolisneeded.

Includingtheconvergencemechanismtostrengthen

cooperationinuniversitiesandhighschools,inorderto

trulyproduceinnovativeandtalentedstudents.''[11].

Promotingclasswithoutdivisionbetweenliberalarts

andsciencessubjectsisalsothefuturedirectionof

educationreform,particularlyimportantforreforming

ChineCollegeEntrancecoverawiderangeofcollege

majors,willplayanimportantroleinfosteringhigh

schoolstudents’understandingaboutcollegemajorsas

wellasimprovingtheirfutureprofessionalskills.

MostChineteacherssticktotraditionalteaching

methodswithalowlevelof

applicationofeducationaltechnologyinclass;

studentsparticipateinthelearningprocesswithalackof

interaction,whichthinkingandmunicationabilities.

municationsaswellascollaborationcontributetothe

brokenlinksbetweenthetwoeducationalinstitutions.

Promotingdialoguesandstrengtheningcooperationare

fundamentaltoadvancethelinksbetweenthem.

3.1.5-RecentpracticesofMOOCscreditsystemsIn

Europe,

CreditTransferandAumulationSystem(ECTS)prents

anopportunitytotransformMOOCs–free,standalone

cours–fromacademicnoveltytomeaningful

Sisastandardforparingstudent

attainmentandperformanceinhighereducationinstitutions

he

articulationmechanism,whichisthebasicobstructs

thedevelopmentofcritical

therelationshipbetweentheuniversityand3.1.4-

Inadequateandinefficientestablishmentofdiverand

differentiatedbetweenhighschoolsandcolleges

ile,MOOCs,whichsystem,studentscan

transfercreditsforstudyalreadypletedtowardsan

appropriateequivalentdegreeinanyofthe53countries

thathaveratifiedtheLisbonRecognitionConvention.

Ontheotherhand,withinMainlandChina,the

developmentofMOOCplatformshasprovidedinsightsof

formingabrandnewMOOCcreditsystembetweenChine

colleges.

WiththepublicationofQinghuaUniversity’sMOOCs

platform,“XuetangOnline”viceprincipaloftheelitist

university,professorYuanSiconcludedthatrealizing

mutualcreditsrecognitionwouldnolongerbeunreachable.

Tosummarize,recentpracticeshaverevealedthe

significantpotentialsofbuildingastrongMOOCcredit

systemfornotonlyChinecolleges,butalsothehigh

schools.

3.2Productpatternsanddevelopmentplans

DevelopmentplanoneAbstract:

Advancinglinksbetweenhighschool-requiredcours

andcollegeMOOCsbystrengtheningcooperationbetween

colleges,

advancementmainlyrvestoprovideamoresuitable

syllabusforhighschoolstudentsandthusimprovethe

pmentmodel:

Ledbycollegesandhighschools,collegeandhigh

schoolsarethemainparticipantsrearchingthefollowing

tasks:ngthedegreeofdifficultyofcollege

MOOCstotheproperlevelofunderstandingofhighschool

students;ngtypicallearningmethodsincolleges,

includingindependentlearningabilityandcritical

thinkingabilitytothoofhighschools’;

MOOCdevelopmentpanienlargeinvestmentin

technologicalinnovationtofurtheraddressthefollowing

tasks:ingmoreindividualizedandinteracted

learningexperienceofhigh

schools;

linghighschoolstudents’needsfor

entertainmentwhilemaintainingthequalityofcours;

DevelopmentplantwoAbstract:

Promotinghighschoolstudents’participationin

collegefor-creditMOOCsandmutualrecognitionofcredits

betweencollegesandbetwixtcollegesandhighschools,

thusfacilitatestheformingofMOOCcollege-highschool

pmentmodel:-Ensuresthevalidityof

identityauthenticationthrough:

1)Establishingproctoredexaminationcenterswhich

organizesMOOCsfinalexaminationsatstatedtimevery

year(onetimeinthefirstyearremended)

asbetweencollegesandhighschoolsthrough:

1)Promotingmutualrecognitionbetweenexisting

Chinecollegesalliances(theThreeAlliancesforexample)

asthefirststep

2)Remendingthegovernmenttobuildaspecifiedand

feasiblecollege-highschoolcredittransfermechanism

nationally

esthenumberoftargetaudiencesby:

1)Increasingbudgetsinadvertimentbycollegesand

highschools

2)Promotingmutualrecognitionbetweenregions(the

existingChinecollegesalliancesforexample)

ishinghighschoolMOOCslearningmunityby:

2)ImprovingthetechnicallevelofidentityInthe

lightofthesuessfulrunningofthe

biggestMOOClearningmunityauthentication

3)Improvingthetechnicallevelofonlineremote

proctor

esthemutualrecognitionof

prentlyinChina,theguokrlearningmunityitisof

vitaltoendeavortodeveloping“smallplatforms”(MOOC

learningmunity

MOOCcreditsbetweencollegesaswellapartfrom

buildingthe“bigplatforms”

(MOOCplatforms).Itrvesthegoalofmaximizingthe

benefitssocializationlearning.

Developmentmode:

Basically,colleges,highschoolsandMOOCdevelopment

paniescooperateonthecreationofhighschoolMOOC

ortaskforhighschoolsisto

enlargetheparticipationofhighschoolstudentsandthe

oneforcollegesistoprovideadequateacademicguidance

s,MOOCdevelopmentpaniesare

requiredtostrengthentechnologicalinnovationand

systematicmaintenanceinordertoprovidemore

individualizedandinteractivelearningexperiencesfor

participants.

OnlineMOOClearningmunity1)Creatingonline

clusteringmunityandincreasingbudgetsinperfectingthe

automatedplementarylearningtools

2)Creatingincentivestoencourage

academicconversationsbetweenstudentsandproviding

highlyindividualizedlearningexperience3)Strengthening

teachers’academicguidanceforstudents

4)Completingthedatabaofstudents’learning

experience,improvingtechnologyofdataanalysisto

analyzetheparticipant’shabitsinlearningandmonitor

theprogressmoreastutely,aswellastogivefeedback

morepromptly5)Perfectingtheexistingfeedbacksystem6)

PerfectingtheexistingteachingmodesOfflineMOOC

learningmunity1)Establishexperimentallearningbain

highschoolsorcollegeswithreferencetopastexperiences

suchaslearningcluborsalonsinordertofacilitate

zesMOOClearningforum

forhighschoolstudents,MOOCteacherminarsandMOOC

developerminarsregularlybothonlineandoffline

DevelopmentplanthreeAbstract:

Whilerequiredcoursarestilldominantteaching

experience

inhighschools’syllabus,teacherxploitsd.

SummarizingthepracticesofapplyingMOOCsasaplementary

tooltoteachMOOCstohighschoolsindifferentcertain

areaofknowledge(especiallythoclolyrelatedto

certaincollegecours).Thisisaimedatdeveloping

students’interestinlearningrequiredcours,

facilitatingunderstandingofrequiredsubjectsand

providingtheminsightsofcollegemajors.

oratingwithhighschools,MOOCdevelopment

paniesprovideteacherswithinformizationalskills

trainingtofacilitatetheiradaptationtomoreautomated

andinter-badeducationaltools

ingthegovernmenttoconstructtheteacher

advancingsystemandtosupporttheadvancementof

teachers’informizationalskillsinotherforms

ingbudgetsintechnologicaldevelopmentto

improveinformationprocessingabilityofMOOCs;conducting

large-scalein-depthinterviewsMOOCteacherstocreate

moreconvenientandindividualized

regionsandthuswritingtheguidebookabout

applicationofMOOCsinhighschoolrequiredcoursby

MOOCdevelopmentpanies3.3Functionoftheproduct

Thisproductisdesignedtofacilitatethepromotionof

MOOCsamongChinehighschoolsandadvancethelinks

inglinks

betweenhighschool-requiredcoursandcollegeMOOCs,

promotinghighschoolstudents’

participationincollegefor-creditMOOCsandenlarging

theapplicationofMOOCsinhighschoolrequiredcours

altogetherwillexertsignificantinfluencesonadvancing

morespecific,thefunctionsofthisproductisshownas

follows:unctions

1)Fulfilshighschoolstudents’hugedemandformore

diverclass

2)Complementsthecurrenteducationalresources

3)Promotesthedevelopmentofmunicationalskillsand

criticalthinkingabilityofstudentsthroughfeedback.

4)Bolstersmunicationbetweendifferenteducational

institutionsandpromotesthesharingofeducational

onalfunction

sunderstandingofrequiredcours

tateshighschoolstudents’recognitionand

planningofcollegemajors

agesacademicmunicationbetweenhighschool

students’andbetweenhighschoolstudents’andcollege

students

msasthepreliminarystudiesofconstructing

college-highschoolMOOCcreditsystemnationwideg.

Promotestheinformizationandmodernizationofeducation

esthe“localization”ofMOOCs

AnalysisSummary4.1Briefsummaryoftime

ryonicperiod:fiveyears[13]..

iodofrapidgrowth:

Promotesamongothercollegesandhighschools;

estimated:threeyears.