商务英语阅读

Chapter1

二、短语翻译。英翻汉

Sluggisheconomy萧条的经济Fullemployment充分就业

Tradedeficit贸易赤字in-depthanalysis深入的分析

Industrializedcountries工业化国家

free-tradeagreement自由贸易协定

internationalspecialization国际专业化

productdifferentiation产品差别

tradesurplus贸易盈余determinativefactor决定性因素

三、汉翻英

经济双赢economicwin-win关税壁垒tariffbarrier

收入不平等wageinequality劳动生产率laborproductivity

解雇工人layoffworks生产要素factorofproduction

双边协议bilateraldeal回归分析regressionanalysis

市场准入marketaccess世界经济复苏worldeconomicrecovery

四.Translation

itoringsystemwillfinallysubstitutetheUSGovernment’scap

oncigarimportsfromCuba.

rrelbetweenMexicoandtheUSwillbenoavailanditmay

disrupttheliftingoftheagriculturaltariffsundertheNorthAmerican

FreeTradeAgreement.

omiccooperationbusinessforum,whichwilldiscusshowto

minimizethenegativeimpactofglobaleconomicimbalanceadjustment

onChina,willtakeplaceshortlybeforetheministerialconference.

ricansattributethistosuchobviouscausasadevalued

dollarorbusinesscycle.

rearchhasshedlightonthefactthatthereareheavy

financialandpoliticalcostsassociatedwiththemeasuresnecessaryto

reducetheemissionofgreenhougas.

rerumorsthatthegovernmentstruckaprivatedealwiththe

corporation’schairmanlastmonth.

ositionixertingpressureontheUSgovernmenttochange

thepolicytowardstextileimports.

heestablishmentofthebilateralfree-tradeagreement,the

emergingeconomyhasalwaysbeenattheforefrontofscienceand

technology.

ral,floatingexchangeratesaresuppodtoinsulatecountries

frompersistentdifferencesininflationwiththeirtradingpartners.

ingtoconrvativeestimates,by2010,China’simportand

exportvolumewithNorthAmericaandtheEUwouldsurpass$400

billionrespectively,withtenASEANcountriexceeding$200billion.

五、完形填空

ing

ty

Chapter2

二、consumer-goods消费品discountretailers折扣零售商

brandequity品牌资产价值advertisingbudget广告预算

real-timesalesdata实时销售数据salespromotion促销

profitmargin盈利scannerdata扫描数据

三、汉翻英

价格溢价pricepremium基线销售ba-linesales

减价pricereductions广告支出advertisingspending

营销组合marketingmix销量溢价quantitypremium

产品数量（种类）product-linevariety美元分配allocationofdollars

四.翻译

ernmenthasallocated$0.1billiontothedevelopmentand

utilizationofrenewableenergyintheruralareas.

ldnotdeveloptheWesternregionattheexpenof

orethegovernmenthasbeenfollowinga

sustainabledevelopmentroadattachingequalimportancetoeconomic

developmentandenvironmentprotection.

responsiblenation,ChinawillstrictlybeabidebytheWTO

rulesandhonoritscommitments.

idgrowthinChina’sgrainproductioncanbeascribedtothe

factthattheChinegovernmenthasimplementedariesofreform

policyandmeasuresintheruralareas,suchasraisingthepricesofgrain

purchadbythestate.

lobalizationera,notallcountriesplayonthelevelplayground.

Somedevelopingcountrieshavetoadheretosomemarketingprinciples,

orevenaccedetotherequestsofsomegovernments.

epastyear,theglobalinvestmentdemandwasonthewane;

themajorworldcurrenciessufferedswiftturbulenceandsomeemerging

marketsunderwentverefinancialcrisis.

ksfundamentallyalterthenatureofcompetitionandlevelthe

playingfield,especiallyforsmallerbusinessregardlessofthebarrierslike

timeanddistance.

hmicrocreditprojects,withthecreditavailableondemand,

farmersareabletopaybackboththeprincipleandinterestintime.

’svigorouconomicdevelopmentisindicativeofthefactthat

Chinahasbecomeoneofthecountriesthatenjoythehighesteconomic

growthspeedintheworld.

ereformofthewhollystate-ownedcommercialbanks,when

somequalifiedcommercialbankseklistinginthestockmarket,others

certainlywillfollowsuit.

五、完形填空

bility

ng

Chapter3

二.Privilegedminority享有特权的少数人Gasstation加油站

Marketingrearch市场调查Professionalcompetence专业技能

Asalespoint卖点Productdesign产品设计

Potentialconsumer潜在顾客Businessdisaster商业灾难

三、汉翻英

日常生活dailylife广告活动advertisingcampaigns

物理特征physicalcharacteristic视觉想象visualimagination

国内媒体nationalmedia销售增长salesincrea

销售渠道distributionsystem

产品到导向型的广告product-orientatedadvertising

四.翻译

shaveattributedthemaincauofthecompany’spoor

performancetoitspoorHRfunctions,especiallytheappointmentofthe

niormanagement.

hAirwaysintendstocreateamoreflexibleandmodern

corporateculturethroughtherelocation

aboutredundancymakethecompanyatitsworstintermsof

moraleeversinceitsfoundation.

inancialscandals,manycompaniescanonlyresorttocharity

activitiestoimprovetheircorporateimage.

ciansshouldnotengageinbusinessaffairsthatmightaffecttheir

politicaljudgment.

epingpartneroftheenterpri,heintitledtosharethe

profits,butisdeprivedofparticipatinginitsmanagement.

atchingthisinterview,sherealizeshowdifficultitistobea

thing,youneedtohavethemoney;for

another,youneedtohavetheinsighttopicktheright(promising)

start-ups.

raspecificmarket,inadditiontoacquiringsufficient

knowledgeaboutourtargetcustomers,wealsoneedtoknowaboutthe

localpoliciesandabidebythem.

eeffortsoftheuniversitystudents,itwasbroughttolight

thatthisworld-famousmultinationalhadestablishedsomesweat

factoriesinChina.

ewhencustomerschangeconstantlyandrapidlyintheir

needs,onlycompanieswhoarequicktorespondcansurviveand

succeedintheend.

五、完形填空

ectual

Chapter4

三.PhraTranslation

1.人口流动2.供应商网络

3.标准零配件4.特殊制造技术

3.互补经济体6.反日情绪

7.外方合作人,外国附属公司8.上市

企业并购mergersandacquisition

海外扩张overaxpansion

全球化战略globalizationstrategy

保护主义措施protectionistmeasures

市场准入accesstomarket

知识产权intellectualpropertyright

贸易伙伴tradingpartners

资本投入capitalinvestment

四.翻译

snowoffersystemsthatworkonlywiththeirhardware,but

theyaretryingtomaketheirequipmentintegratewithother’shardware.

lturalexports,bycontrast,respondimmediately,growingatan

annualrateof17.7percentin1980and1981.

oktakesastrategicviewofbusinessanddevelopstheability

totakeamultidisciplinaryapproachtomanagingabusinessand

resolvingproblemsandissues.

totherecessionand9/11,MayorMichaelBloombergmust

contendwithawhoppingbudgetdeficitprojectedto60billion.

hrowthemintofireorexpo

tohightemperature.

uture,inadditiontosyndicatingourgroups’efforts,wewill

allywithforeigncompaniestoleverageadvantagesandenhanceglobal

competitiveness.

ertainthatinduecouroftime,theeconomicreformswill

havebroughtaboutresultsandbenefitsthatwillgobeyondChina’s

boundaries.

hemajorbankshaslowereditsinterestrateandtheother

bankixpectedtofollowsuit.

thequarterlymeetings,it’stheboss’sresponsibilityto

respondtoeachmanager’splan.

putinplaceaneworderofthesocialistmarketeconomy

throughcompletingthemarketsystemandrectifyingandregulatingthe

marketbehavior.

五、完形填空

lent,ge,

ce

Chapter5

三、汉翻英

上市公司对…随时留意,小心提防

会计师事务所国外子公司

经济规划的持观望态度

(财务)调帐报告业绩评定指标/方法

Generallyacceptedaccountingprinciplesrevenuerecognition

Incomestatementearningspershare

Managingdirectorcredit-ratingagencies

Financechiefs/executivesinstitutionalinvestors

四.翻译

tingcostshavealmostwipedoutthecompany’sprofitsfromlast

year.

’s

noteasytopindownwhatexactlyitisthatpleascustomersthemost.

jectteamdecidedtoadheretoitsoriginalplandespitethe

appallingweather.

ressconference,thePRmanagerreiteratedthatthe

company’r,manyprivate

shareholdersremainskepticalaboutsuchclaims.

laborlaw,whichtookeffectlastyear,islikelytoraithe

laborcostofaconsiderednumberofenterpris

snioremployeesarereluctanttoexpresstheirviewsormake

anysuggestionsbecautheydon’tthinktheirideaswillreallybeput

intopractice.

elieforganizationshavealsoembarkedonfund-raising

campaignssoastoprovidemorefinancialsupportfortheearthquake

victims.

30companiessubmittedtheirrequestforpriceris,butmost

ofthemdidn’tstandachanceofgettingapprovalfromtheregulatory

agency.

ision-makersemtohavealreadygivenuponthereform

programthoughitsinitiatorsarestilltryinghardtoelicitsupportfrom

otherstakeholders.

model,whichhasjustbeenreleadontothemarket

recently,isbeingtoutedasthemostenergy-efficientand

environmentally-friendlyproductofitskind.

五、完形填空

rpart

arent

Chapter8

三、汉翻英

公司未来愿景

消减成本

利用资源

投资组合

untappedniches尚未被竞争者发现的市场机会

conveniencestores便利店

marketgments市场细分

premiumbrand高端品牌

实施战略executestrategy

竞争优势competitiveadvantage

实证研究empiricalstudies

核心品牌corebrand

分销系统distributionsystem

控股公司aholdingcompany

文化冲突cultureclashes

股东财富shareholderswealth

四.翻译

agementbelievesthatitxistingmanufacturingand

marketingexperticanbeleveragedwiththenewbusiness.

lch,GeneralElectricchairman,wasuniversallyacclaimedas

oneofthemostsuccessfulmanagerinthe20thcentury.

anecompanyisunanimousinitssupportofdivestituresince

theacquiredbusinessunitisdestroyingthecorporatevalue.

udyrevealsveralfaultlinesthatcompaniesfrequently

encounterastheyexecutetheircorporatestrategy.

msaroattheveryouttwhenAnheurBuschacquired

EagleSnacks.

&TputupwithlossinNCRalmostfromthestart,butcontinued

tosubsidizeit.

expectedtoderiveabove-averageprofitabilityfromthe

acquisitionofTheLearningCompany.

bearinmindthatacorporatestrategymustbeconstantly

evaluatedanddivestituredecisionsmadebeforeitistoolate.

&Trealizedthattelecomequipmentisnotidenticaltocomputer

technologies.

’’s

theresultofacombinationofveralfactors,ratherthan

unidimensional.

五、完形填空

m