广告监播是干什么的？
广告监播是干什么的？
想知道哪里能及时看到电视广告的监播
电视广告监播
杭州朝睿全国电视广告监播公司的媒介术语介绍
AcCont(000) 累积接触度(以千人为单位)
Accumulated Contacts in 000's
指多个载体所到达的总人次，以千人次表示，也即多个载体的接触度之和。
The accumulated number of individuals reached by a plan of supports expresd in thousands.
公式 : AcCont(000) = 计划中每个载体的接触度 ( 以千人为单位 ) 之和
Formula: AcCont(000) = Sum of C ont(000) for each supports in a plan
AcCost 累积成本
Accumulated Cost
计划中各载体广告段位的累积价格。
The total rate card cost for a plan of supports.
公式 : AcCost = 计划中每个载体的成本之和
Formula: AcCost = Sum of the c ost for each support in the plan
AcCost/GRP 累积每收视点成本 ( 也称累积每毛评点成本 )
Accumulated Cost per rating point (also known as AcCost per GRP)
每个载体的广告成本除以累积毛评点数。
The sum of the costs of each support divided by the number of Accumulated GRPs.
公式 : AcCost/GRP = 累积成本 / 累积毛评点
Formula: AcCost/GRP =AcCost/ AcGRP
AcCost/Cont 累积每千人成本 ( 以千人为单位)
Accumulated Cost per thousand (also known as AcCost per thousand)
计划中各载体分别到达一千人次所需的累积成本，以元表示。
The accumulated cost of the plan of supports for every one thousand accumulated contacts, expresd in currency units.
公式 ： AcCost/Cont = 累积成本 x 1000 / 累积接触度 (000)
Formula: AcCost/Cont = AcCost x 1000 / AcCont (000)
AcDuration 累积时长
Accumulated Duration
计划中各载体的累积持续时间或长度，以秒表示。
The accumulated duration or length of a plan of supports, expresd in conds
公式 : AcDuration = 计划中每个载体的时长之和
Formula: AcDuration =Sum of the durations of each supports in a plan.
AcGRP 累积收视率(以百分比为单位) ( 也称累积毛评点 )
Accumulated Ratings in % (also known as Accumulated Gross Rating Point)
累积接触度 ( 以千人为单位 ) 除以推及人口，以百分比表示。
The relation between the number of Accumulated Contacts in thousands divided by the Univer, expresd in percentage.
公式 : AcGRP = 累积接触度 (000)/ 总体推及人口
Formula: AcGRP = AcCont(000)/Univer
Cov(000) 覆盖率 (以千人为单位)
Accumulated Reach in 000's for a Series of Supports
指特定的媒介计划（广告投放计划）实施时所能达到的不重复的观众人数，以千人表示。
The total number of individuals, expresd in thousands, who have viewed at least once within a campaign or a plan of supports.
Formula: Cov(000) = Sum of the co ntacts in 000's for supports
Cov% 覆盖率 (以百分比为单位)
Accumulated Reach in % for a Series of Supports
指特定的媒介计划（广告投放计划）实施时所能达到的不重复的观众人数占总体电视推及人口的百分比。
The total number of individuals who have viewed at least once within a campaign or a plan of supports, expresd as a percentage.
Formula: Cov% = Sum of the co ntacts in 000's for supports / Univer of the chon target
TgAfin% 集中度
Affinity (also known as Conversion)
目标观众 (如15到34岁的人群)的收视率(%)与参照观众(如所有4岁以上的人口)的收视率(%)之间的关系指数。 注意：用户可选择参照观众。
An index of the relationship between the rating in % for a target audience (i.e. All 15-34) and for a reference audience (i.e. All Individuals 4+). Note: The ur can choo the reference audience.
公式 : TgAfin% = {目标观众收视率(%) / 参照观众收视率 (%)} x 100
Formula: TgAfin% = (Rtg% for the target audience / Rtg% for the reference audience) x 100
AvFid 平均忠实度
Average Fidelity
反映观众平均忠诚度的指数，以百分比表示，最小值与最大值分别是 0%和100%。注意：指数越高，观众对特定时段越忠实。
An index showing the average loyalty of viewers, expresd as a percentage with a minimum and maximum result of 0% and 100% respectively. Note: The higher the index, the viewers are more loyal for the specified period and conditions on an average daily basis.
公式 :AvFid = ( 收视率 % / 平均到达率 %) x 100
Formula: AvFid = (Rtg% / AvRch%) x 100
AvRch% 平均到达率 ( 以百分比为单位 )
Average Reach in %
特定时段内平均每天的符合到达条件的接触总人数占总体电视推及人口的比例。到达条件一般是“至少收看了 1分钟”。注意：用户可以改变收看的最小分钟数或收看时间在整个时段中的最小百分比来自行定义到达条件。
The percentage of the average daily contacts divided by the univer of the respected target. By default, the definition of contacts is having viewed at least 1 minute for the conditions specified.
Note: The definition can be defined by the ur either by the number of minute(s) viewed or percentage of the time band viewed.
Formula: AvRch% = (Sum of the c ontacts in 000's per day / Number of days) / Univer of the respected target x 100
AvRch(000) 平均到达率 (以千人为单位)
Average Reach in 000's
在特定时段内平均每天的符合到达条件的接触总人数，以千人表示。 “接触度”的默认定义为在指定条件下“至少收看了1分钟”。注意：用户可根据收看的最小分钟数或收看时间在整个时段中的最小百分比来自行定义。
The average daily contacts expresd in thousands. By default, the definition of contacts is having viewed at least 1 minute for the conditions specified. Note: The definition can be defined by the ur either by the number of minute(s) viewed or percentage of the time band viewed.
Formula: AvRch(000) = Sum of c ontacts in 000's per day / Number of days
Cont(000) 接触度 (以千人为单位)
Contacts in 000's
特定载体所到达的人次，以千人次表示。
The number of individuals reached by a given support expresd in thousands.
Formula ： Cont(000) = Sum of the n umber of individuals contacted in a support
Cost 成本
Cost
一个载体的广告段位的价格。
The rate card cost for a support.
Cost/Cont 每千人成本
CPM (Cost per thousand)
在广告媒介计划中，载体每到达一千人次的受众量所需要花费的成本，以元表示。
The cost of the support for every one thousand contacts, expresd in currency units
公式： Cost/Cont = 广告成本 x 1000 / 接触度 (000)
Formula ： Cost/Cont = Cost x 1000 / Cont (000)
Cost/GRP 每毛评点成本
CPRP (Cost per rating point)
指每得到一个收视率百分点所需要花费的成本。
The average cost for one rating point.
公式： Cost/GRP = 广告成本 / 毛评点
Formula ： Cost/GRP = Cost of the support / Rating in % of the support
1+(000), 2+(000), 3+(000)…n+(000) 接触度分布 (以千人为单位)
Distribution of Contacts in 000's
收看广告或节目一次、二次 … 或 n次的人数(以千人为单位)。注意：用户可通过“最大接触度数”选项来定义“ n” 的数目。
The number of individuals in thousands who have viewed a campaign or a plan of supports once, twice…or n times. Note: The ur can define the number of 'n' by using the Maximum number of contacts option.
1+(%), 2+(%), 3+(%)…n+(%) 接触度分布 (以百分比为单位)
Distribution of Contacts in %
收看广告或节目一次、二次 … 或 n次的人数，以百分比表示。注意：用户可通过“最大接触度数”选项来定义“n ” 的数目。
The number of individuals in thousands who have viewed a campaign or a plan of supports once, twice…or n times, expresd as a percentage. Note: The ur can define the number of 'n' by using the Maximum number of contacts optio n.
公式 : n+(%) = n+(000) / 总体电视推及人口
Formula: n+(%) = n+(000) / Univer of the chon target
Duration 时长
一个载体的持续时间或长度，以秒表示。
The duration or length of a support, expresd in conds.
ExcReach % 边际到达率 (以百分比为单位)
Exclusive Reach in %
在媒介计划中，去掉某条插播或某个载体而损失的到达率（ 000 ）占总体推及人口的百分比。
The number of Reach in % which is exclusive can be reached by a particular spot/support.
ExcReach (000) 边际到达率 (以千人为单位)
Exclusive Reach in 000's
在媒介计划中，去掉某条插播或某个载体而损失的到达率，以千人表示。
The number of Reach in 000's which is exclusive can be reached by a particular spot/support.
Fid 忠实度
Fidelity
指特定频道（时段 /节目）的收视率与到达率的百分比值。最小值与最大值分别是0%和100%。 注意：指数越高，观众对特定时段和条件越忠实。
An index showing the loyalty of viewers, expresd as a percentage with a minimum and maximum result of 0% and 100% respectively. Note: The higher the index, the viewers are more loyal for the specified period and conditions.
公式 : Fid = ( 收视率 % / 到达率 %) x 100
Formula: Fid = (Rtg% / Rch%) x 100
OTS 平均暴露频次
Opportunity To See (also known as Average Frequency)
在广告排期或载体计划中每条插播被观众平均收看的次数。
The average number of contacts per viewer in a campaign, or a plan of supports. Relation between the cumulated contacts and the coverage reached in a plan of supports.
公式 : OTS = 累积接触度 (000) / 到达率 (000)
Formula : OTS = Accumulated Rating in 000's / Total Reach in 000's
Rtg(000) 收视率 (以千人为单位)
Rating in 000's
对特定时段或节目，平均每分钟的收视人数。
The average number of the univer in 000's to a channel, programme, spot, specified target, time band or channel.
Formula: Rtg(000) = Sum of the total audience / Total number of time bands
Rtg% 收视率 (以百分比为单位) ( 也称为电视收视率 )
Rating in % (also known as TVRs (TV Ratings))
针对某特定时段（或节目）平均每分钟的收视人数占推及人口总体的百分比。
The percentage of the average number of audience with respect to the univer of the determined target.
Formula: Rtg% = [(Sum of the total audience / Total number of time band) / Univer of the determined target] x 100 = (Rtg(000) / Univer) x 100
Shr% 占有率 ( 也称为频道占有率 )
Share (also knows as Channel Share)
特定时段内收看某一频道或某一节目的人数占同一时段所有收看电视人数的百分比，也是特定时段内某一频道的收视率占所有频道的总收视率的百分比。
The percentage of the rating in % for a particular channel compared to the total audience for either total TV (TTV) or a specified group of channels.
公式 : Shr% = [ 某一频道的收视率 (%) / 所有频道的收视率 (%) ] x 100
Formula: Shr% = (Rtg% of a particular channel / Rtg% of TTV) x 100
TgSat% 观众构成
Target Profile (also known as Target Saturation)
对于特定频道（或节目），目标观众平均每分钟的收视人数（千人）占参照观众平均每分钟收视人数（千人）的百分比。注意： 用户可选择参照观众。
An index of the relationship between the rating in 000's of a target audience (i.e. All Male) and a reference audience (i.e. All Individuals 4+). Note: The ur can choo the reference audience.
Formula: TgSat% = (Rtg 000's for the target audience / Rtg 000's for the reference audience) x 100
CTTV% 时段频道贡献
Time Band's Contribution to Reference Channel Group's Total
特定频道特定时段观众收视时间与该市场所有频道在参考时段观众总收视时间的百分比值。注意： “参照频道组”及“总体时段”可由用户选定。
The contribution of TV viewing to a particular channel for a specified time band, compared to the TV viewing of a reference channel group for a determined total time band using the average minutes viewed. Note: The 'Reference Channel Group' and 'Total Time Band' ud as reference can be specified by the ur.
公式 : CTTV% = ( 某一频道指定时段的收视时间（分钟） / 所有频道参考时段总收视时间 ( 分钟 ) x 100
Formula: CTTV% = Min. of a particular channel for a time band / Min. of reference channel group for total time band) x 100
CChn% 时段贡献
Time Band's Contribution to its Channel's Total
特定频道特定时段的观众收视时间与该频道观众总收视时间的百分比值。注意： 用作参照的“总体时段”可由用户选定。
The contribution of TV viewing of a particular channel for a specified time band, compared with the TV viewing of the same channel for a total time band. Note: The 'Total Time Band' ud as the reference can be chon by the ur.
公式 : CChn% = 某一频道特定时段的收视时间（分钟） / 该频道总收视时间（分钟） x 100
Formula: CChn% = Min. of a particular channel for a time band / Min. of the same channel for total time band) x 100
TBIndex% 时段 指数
Time Band Index
某一频道特定时段的频道占有率与这一频道参照时段的频道占有率之间的关系指数。注意： 两个时段都可由用户指定 .
The index of the relationship between channel share for a specified time band compared to a reference time band for the same channel. Note: ur can specify both time bands.
公式 : TBIndex% = ( 指定时段频道占有率 / 参照时段频道占有率 ) x 100
Formula: TBIndex% = (Channel Share for the specified time band / Channel Share for reference time band) x 100
Rch% 总到达率 (以百分比为单位)
Total Reach in %
特定时段内的符合到达条件的接触总人数占总体电视推及人口的百分比。默认“到达”定义为指定条件下“至少收看了1分钟”。 注意：用户可根据收看的最小分钟数或收看时间在整个时段中的最小百分比来自行定义。
The total number of contacts for a specified period divided by the univer of the respected target and expresd as a percentage. By default, the definition of contacts is Having viewed at least 1 minute for the conditions specified. In this ca, an individual will be considered as a contact if he has viewed at least for one minute for the total period specified. Note: The definition can be defined by the ur either by the number of minute(s) viewed or percentage of the time band viewed.
Formula: Rch% = Sum of c ontacts in 000's for the whole period / Univer of the respected target x 100
Rch(000) 总到达率 (以千人为单位)
Total Reach in '000
特定时段内的符合到达条件的接触总人数，以千人表示。“到达”的默认定义为在指定条件下“至少收看了1分钟”。 注意：用户可根据收看的最小分钟数或收看时间在整个时段中的最小百分比来自行定义。
The total number of contacts for a specified period expresd in thousands. By default, the definition of contacts is Having viewed at least 1 minute for the conditions specified. In this ca, an individual will be considered as a contact if he has viewed at least for one minute for the total period specified. Note: The definition can be defined by the ur either by the number of minute(s) viewed or percentage of the time band viewed.
Formula: Rch(000) = Sum of c ontacts in 000's for the whole period
Min 人均接触分钟数
TV Consumption
观众日平均收视时间（分钟）与总体电视推及人口的比值，可针对特定频道或时段进行计算。
The average daily minutes viewed for an audience, either by a specified channel or time band .
Formula: Min= Rtg% x Time Band's Total Length in Minute / 100
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