北京大商场

北京十大奢侈品商场（TenluxuryshoppingmallsinBeijing）

TenluxuryshoppingmallsinBeijing

2008-03-2211:39:31from:[cancelled]

Newworld:theluxurylineupthatbringstogethertheworld's

mostfamousbrands

Commercialvalue:beforetheopeningofXinguang,ChinaWorld

TradeCenter'

theemergenceofthenewlight,itbringsnewimpacts,andthe

ent,theChinaTradeCenter

hasbecomeCBDafterChinaWorldTradeCenter,butalsoa

collectionofinternationalbrandsandinternational

multinationalcompanies.

Recommendedreason:ShinKongShoppingPlazabytheTaiwan

retailgiantShinKongMitsukoshiDepartmentstoreandBeijing

HualianGrouptojointlyinvest750millionyuantobuildin

theCBDDistrictofthetopshoppingplaza,lineupofluxury,

90topinternationalbrands,ing10

flagshipbrands,24famousbrandsinChinaforthefirsttime,

42internationalfamousbrandsand53brandstoresinBeijing

forthefirsttime.

Thenewworldcoversatotalareaof173thousandsquaremeters.

PRADA,CHANEL,GUCCI,AMO,HUGOBOSSandCOACHhaveall

tupflagshipstoreatShinKong,theflagshipstorewillbe

thefirsttodoitatthesametimethegoods"zerotime",a

newasonwithParisintheshoporstoreinNewYorkshows

thereisnotafractionofdifference.

FinancialStreetshoppingcenter:thehighestlevelofbusiness

inJingxi

Businessvalue:overtheyears,thehighestgradeinBeijing

shoppingcenterintheEast,West,andChinaWorldTradeCenter

isaformerYanshamall,thenthenewworldoftheOrientand

r,the07yearin

September16th,afternearly5yearsofbrewing,4timesto

postponethemarketturnsinthehigh-endfashionluxury

shoppingcenterinFinancialStreettobecometheWestBeijing

Zhenrongdew,themostluxuriousupscaleshoppingcenter.

Recommendedreason:thecompany'swhollyownedbyFinancial

Street,NewYorkandFifthAvenue,ParisChampsElyes,

accordingtotheestablishedinternationalbranddesign,the

overallvolumeof89thousandsquaremetersofshoppingcenter

inFinancialStreet,theworld'stopbrandLouisVuitton,Dior,

GucciandFerragamowillbethemainforcetotupshopin

themorethan300internationalbrandsappearedatthesametime,

chiefAsiafashionthefamousLaneCrawford(Crawford)is

locatedhere.

Countonthegroundfloor,atotaloffivelayers,layersof

retreat,visual,verysimilartoHongkongPacificplaza.

AlthoughcomparedwiththeSouthParkson,popularityis

relativelypoor,butforaluxurystoreoperators,itisnormal.

Intheflagshipoftheworld'stopfashionluxurybrandsatthe

sametime,thefinancialctoralsointroducedAdidas,Nike

andothersportsbrands,suchasJACK&JONESandotherbrands.

Althoughthelocationisveryclear,butthetotalvolumeof

nearly40thousandsquaremetersofshoppingcenterscannot

alltopfashionbrands.

Theplace:LeveragingZARAupgrade

Businessvalue:withtheZARAinplace,isthefastestrising

commercialprojectinBeijingisZARA,isthefirstSpanish

clothingbrand,theworld'sthirdlargestclothingretailer.

NowsomeofthebestbrandsinHongkongandEuropearefirst

inShanghaiandtheninBeijing,andsoisZARA.

Recommendedreason:theplacetocreateaBeijingbusinessnew

mode,ceisnottaken

withthedepartmentstoreassociatescooperationmode,butthe

investmentbytheagentsandbusinessconsultantcompany,

attractednumeroushigh-qualitybrandsinEuropeandHongkong,

formedauniquesupportedbyapluralityofmimainshop

businessmodel.

InadditiontoZARA,therearemanyfashionbrandsttledhere,

suchasAdidasintheworldonlymorethan20flagshipstore

outletsarealsottledhere;adomestictupbyJapane

lawmakersinJapanareamongthemostexpensiverestaurant,

thisisJapan'smostupscalerestaurantscateringindustry

firstenteredChina;andthefirstcompanyinBeijingby

foreignerstheforeignlanguagebookstore.

Althoughthepopularityandfacilitiesprenttheplacehas

notreachedthematuremarketlevel,buthasopenedhundreds

ofworld-classbrandshop,

Aswellastheelaboratearrangementofshoppingenvironment,

haveshowntheclueofinternationalcommercialstreet.

ChinaWorldTradeCenterMall:theoldestluxurygoodsbusiness

Commercialvalue:ChinehotelisBeijing'sbestfivestar

hotel,theChinaWorldTradeCenterofficeisBeijing'smost

famousoffice,asitsassociatedChinaWorldTradeCentermall

eofthisgradeisnot

thecostofrenovationandrenovationof40milliondollars,

notthemodernoliveshapeandskatingrink,butwhatkindof

famousbrandyouhavechon.40oftheworld'stopbrands,60

clothingbrandstores,and200fashionshopscombinetoform

theluxurylineupofChinaWorldTradeCentermall.

Recommendedreasons:accordingtothebeginningoftheChina

WorldTradeCenterCompanyLtddisclodthattheaveragerent

s/sqm

/month,buttheaverageoccupancyrateisashighas98.69%.

ChinaWorldTradeCentershoppingmallopenedinAugust1990,

andtooktheleadinintroducingbrandfranchidstoresin

Beijing,engaginginretailbusiness,withatotalconstruction

areaof60thousandsquaremetersandabusinessareaof30

1999,LVopeneditscondleather

storeinChinaWorldTradeCenteraftertheXpuHaPalaceHotel

inBeijing,becomingthefirstluxurybrandtobettledin

fewyears,thenumberof

luxurygoodsChinaWorldTradeCentermallturnedveral

times.

May2000,thenewappearanceoftheChinaWorldTradeCenter

mall,isbadontheoriginalChinaWorldTradeCentershopping

center,

isunderstoodthatafterthetransformationofChinaWorld

TradeCentermallistoaccommodate185brandstores,including

LV,GUCCI,CARTIERandothermorethan40internationalbrands

inthemostexpensiverentalamallboutiquearea,revealedin

asalesstaffMeiKaiendiscountstores,"300thousandyuan

monthlywaterintheworldfamousshopshavenotoutstanding

business,likeChinaWorldTradeCenter'sLVmonthlyflowof

about3millionyuanorso."

WiththethreephaoftheprojectwillbestartedinChina

WorldTradeCenter,ChinaWorldTradeCenterhas10yearsago

fromthepropertygroup,hasbecometheChinaWorldTradeCenter

districtcenter,andthenbecomethecoreofthecentral

businessdistrictofBeijingCBD,aleadingpositioninthe

centerofChinaWorldTradeCenterhasbeenestablished.

AlthoughtherearenowShinKong,FinancialStreetshopping

centerandotherluxurygoodsbusinessbutlookatfiercelyas

atigerdoesstillhavealargenumberofluxurygoods,the

purchaofthecrowdonly"ChinaWorldTradeCenter"thisa

gildedsignboard.

XidanCity:XidanDistrictofthe"noble"

Commercialvalue:inXidanDistrict,ebusiness

opportunitiesnotonlyboutiquedepartmentstorecompany,

COFCOoutmoneytobuildthecity,alsolookedtothehigh-grade

alconstructionareaoftheprojectis205

thousandsquaremeters,ofwhichthecommercialareais100

eoftheprojectistheMCC

group.

Recommendedreason:sofar,ZARA,Bestller,Sephoraandother

20majorsupermarketcosmeticsbrandandjoyjointlysignedthe

illbemorethan300brandsinthe

joy,ofwhichmorethan30brandswillbeinBeijingforthe

firsttime,whichhasmanywell-knownbrandsintheworld.

Theworld'slongestspanflyingfromonelayertotheescalator

sixfloors,atotallengthof50meters;theprojectalsohas

Asia'slargestcurtainwall,thecountry'slargestdigital

cinema,shoppingdistrictisthelargestdiningareaofXidan

andBeijing'hem,only

digitalcinemaaccountedformorethan10thousandsquare

meters,thefilmshowhallasmanyas13,thediningareaarea

forthe

lackoffood,entertainmentandotherintegratedcommercial

facilitiesintheshoppingcircle.

Signaturefile

Yanshafriendshipmall:commodityprice.

Businessvalue:1992,Lufthansamallinacornfieldwasfilled

withshelvesofthecommoditypricequicklyopenthereputation

inthecircleoftherich,sofaraveryoneknowsYanshavalues

yesofmanypeople,BeijingYansha

friendshipmallitlfasaluxury,sothatconsumersinthe

publicisalsoapopularsaying:"wanttoknowtheworld'srich

life,tolookattheYanshashoppingmall."

Recommendedreason:BeijingYanshafriendshipmallin1993

jointventure,

ItisthefirstSinoforeignjointventureretailenterpri

,

therefore,muchmorevigorousthanmanystate-rundepartment

shoppingmallshopbuildingarea

of40thousandsquaremeters,22thousandsquaremetersof

businessarea,andaroundthefamoustheGreatWallKempinski,

Kunlun,fivestarhoteltogethertoformJingdonghigh

consumptionbusinesscircle.

Theimportedgoodsoccupy30%shareinYanshamall,

internationalbrandcosmetics,alsomeettheeyeeverywhere,

theFrenchSwisswatches,Japan,UnitedStatesHomeFurnishing

10luxurybrandsstationedin

theLufthansa,includingCartier,ErmenegildoZegna,WMF,

Giaenchy,Lancel,Canali,Pal,Zileri,Montegiappa,Trussardi

Jeantc..Andoperates100thousand,400thousandcolor

specificationsofhigh-qualitygoods,almostalldomestic

well-knowntrademarkproductsoccupyaspaceforonepersonin

yansha.

Lufthansaalwaysappearsasaniordepartmentstoreformat,

inrecentyears,withtheadjustmentofthebusinessstrategy,

moreandmoreinternationalluxurybrandstoentertheYansha

theluxurygoodsbusinessblossom

everywheretoday,nowtheYanshamallitlfhaslongbeen

overshadowedbythenameof.

OrientalNewHorizons:increasinggrades

LiJiacheng:thedevelopmentofthecommercialvalueofthe

OrientalPlaza,anareaofover120thousandsquaremeters,is

oneofAsia'slargestshoppingcenter,andnowhasbecomea

famousbrandinBeijing"flag"place,Wangfujingisthe

prehensivelarge-scaleShoppingMall,

theOrientalXintiandisince2005,inmenandwomenclothing,

jewelry,watches,cateringandentertainmentfacilitiesare

showinganewsituation.

Recommendedreason:hasbeenupgradingofconddistrict

providesanewfieldforBeijing'sluxurybrandflagshipstores,

morethan40oftheworld'slargestOMEGAflagshipstore,

Cerruti1881flagshipstores,itsflagshipstore,Miss

TrussardiandTonySixty,Costumeuomo,TommyHilfiger,Gieves

&sthatthe"twozones"

oftheNewOrientalworld,whichisthemainstreamfashionbrand

oftheworld,willbecomeaconcentratedandfashionableplace

toreswillbesynchronizedwith

internationalfashion,everyyearinParis,Milan,nior

fashionnewproductswillalsoappearinthestoreinBeijing.

TotheOrientalPlazashoppingisbasicallywhite-collar

workers,earlier,accordingtoitsneworientorientand

investment,theprenceoffirst-linebrandsarenotmany,

the

positioningofOrientalPlazabrandhasincreadinmany,

OMEGA,Cerruti,onTony,thereporterfoundthatmanyofhis

brandthanfiveyearsago,actuallyraidmorethanoneortwo

grade.

SethMall:thefirstluxurybusiness

Businessvalue:1990isthefirstyearofluxurygoodntering

stthisyear,ChinaWorldTrade

Centermallopened,4monthslater,ly

speaking,nowDorthasisnotso-calledluxuryconsumersites,

butitisinBeijingtooktheleadintheintroductionofbrand

storesintheretailbusinessmanagementmode,andbecomea

famousBeijingtoprovidehigh-endgoodsandrvicesina

ldbesaidthatthesignificance

ofSethisthatithastakenthefirststepinBeijingbusiness

fromscratch,andacceleratedtheawakeningofpeople's

businessconsciousness.

Recommendedreason:ShoppingCenteropenedatthebeginning,

theshelfprice,zheshiling1992Beijing:BritishRolexwatches

bestartledat155thousandyuan,theGermanMontBlancpeneach

pricedat7900yuan,GuangdongChaozhouproductionof

embroideryEmbroiderytablecloth1millionyuan!Thisisinten

yearslatertoday,perhapsnotwhat,butinthatyear,many

consumerstovisitoneofthedrivingforceistoewhat

astronomicalfiguresbehindwhatislike.

Thereismoretochangethanthefigures,beforetheSeth,

Beijing,oreventhechine,

Wherehaveyouenjoyedtheshoppingenvironmentandthesmile

rvice?.Butmorethantenyearslater,manyofthervices

havealreadyappearedinthemajorshoppingmallsinbeijing.

Morethanadecade,withthedecorationofluxuryshoppingmalls

havecomeout,themonopolyofSethhaslongbeenbroken.

SethnorthgateinthesuccessfulOlympicbidhasbeen

transformedbyjazz,buttodaytheDorthasgraduallyfade

outof"luxury"theinternationalretail

giant'ssoldiersarrives,Beijing'sretailoperatorsand

publicattentionisprobablythemoststaking,thepriceisno

longerthefocusofdebate.

Meimeidepartmentstore:thefirst"facechange"luxury

business

Commercialvalue:liftXidancommercialstreet,themajority

ofconsumershavethesamefeeling--therewasanelegant

environment,first-classrviceofhigh-endshoppingmalls,

peoplevisitingXidanemstobecheapAmoyfashiongoodsin

20066,Gucci,SalvatoreFerragamo,

JCVersaceandotherinternationalbrandshavettleddownin

ChinaWorldTradeCenter,XpuHaPalaceHotel,YanshaEast

business,the"monopoly"patternuntilinthecapitalcityof

XidanTimesSquaredepartmentstorebusinesswasbroken.

Recommendreason:Meimeidepartmentstoreisthefirsthigh-end

ghtheUnitedStates

Departmentstoreareaisonly25thousandsquaremeters,inthe

Xidanareaofthesmallestvolume,buttheintroductionofthe

1and2floorsmainlydealwith

internationalbrandsoffashion,aswellasshoes,bagsand

ndsyoucaneareGucci,

Salvatore,Ferragamo,Hugo,Boss,Versace,Cerruti1881,

Canali,Paul&Shark,Trussardi,Diel,Sping,Fieldandsoon.

Domestichigh-enddepartmentstores,rebrand,lightrvice

phenomenoncanbeevidencedfrommanyluxuryshoppingmalls

e"departmentstore"called"MeiMei

departmentstore",openedtwoyearsago,said,throughthe

introductionofalargenumberofinternationalfirst-line

brand,willextendthepersonalizedrviceVIPVIPrviceas

amajorfeature.

RenaissancegateParkson:ufootFinancialStreettreasure

land

Businessvalue:BeijingFuxinggateParksonisajointventure

betweentheChinaNationalArtsandCraftsCorporationandthe

GoldenLionParksoninvestmentcompany,amemberofthe

h-endconsumptionofJingxi

nShopping

aroundthe

circle,ParksonnowhasGiorgio,Armani,Cartiet,Dior,Lancome,

Estee,Lauder,Chanel,iandotherinternationaltop

brands.

Recommendedreason:inBeijing,FinancialStreet,thefastest

growingcoreareaofChina'conomy,Parksonhasprovideda

goodsupportingrviceforthesurroundinghigh-end

ebeginningofthefirsthalfof2005,

Parksonfocudontheintroductionofinternationalboutique,

asofnow,thereare7internationaltopbrandsttled.

AFinancialStreet,twohigh-endshoppingmalls,shopping

centeropenedinFinancialStreetwillnotbeonthe"clo"

Parksonbusinessimpact?Inaccordancewiththesitelection

practice,theinternationalclimaxbrandwillonlyopen3to

4storesinBeijing,sothe7brandsthathavettledinParkson

willnotttleinFinancialStreetshoppingcenteratthesame

time.

Infact,Parksonhasalwaysbeenahigh-gradedepartmentstore

toshowthepeople,whetheritisfromshoppingorbrandvalue,

hFinancial

StreetthisgoldenplaceformanyyearsandoccupyFinancial

Streetonlyhigh-endbusinessname,chooParkson,donotknow

cannotbeaHobsonluxurybrand.