英译汉竞赛原文(1)
英译汉竞赛原文：
How the News Got Less Mean
The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting.It’s a ries of photos called D21 pictures that will restore your faith in humanity,‖ which has pulled in nearly 14 million visits so far. At Upworthy too,hope is the major draw. DThis kid just died.What he left behind is wondtacular,‖an Upworthy post about a terminally ill teen singer,earned 15 million views this summer and has raid more than $300,000 for cancer rearch.
The recipe for attracting visitors to stories online is changing.Bloggers have traditionally turned to sarcasm and snark to draw attention.But the success of sites like BuzzFeed and Upworthy,who philosophies embrace the viral na窦性早搏
ture of upbeat stories,hints that Web craves positivity.
The reason:social media.Rearchers are discovering that people want to create positive images of themlves online by sharing upbeat stories.And with more people turning to Facebook and Twitter to find out what’s happening in the world,news stories may need to cheer up in order to court an audience.If social is the future of media,then optimistic stories might be media’s future.
DWhen we started,the prevailing wisdom was that snark ruled the Internet,‖says Eli Parir,a co-founder of Upworthy. DAnd we just had a
really different n of what works.‖
DYou don’t want to be that guy at the party who’s crazy and angry and ranting in the corner―it’s the same for Twitter or Facebook,‖he says. DPart of what we’re trying to do with Upworthy is give people the tools to express a conscientious,thoughtful and positive identity in social media.‖ And the science appears to support Parir’s philosophy.In a recent study from the Massachutts Institute of Technology,rearchers found thatDup votes,‖showing that a visitor liked a comment or story,begat more up votes on comments
on the site,butDdown votes‖did not do the same.In fact,a sing天蝎和金牛
le up vote incread the likelihood that someone el would like a comment by 32%,whereas a down vote had no effect. People don’t want to support the cranky commenter,the critic or the troll.Nor do they want to be that negative personality online.
In another study published in 2022年,Jonah Berger,author of Contagious:Why Things Catch On and professor of marketing at the Wharton School of the University of Pennsylvania,monitored the most e-mailed stories produced by the New York Times for six months and found that positive stories were more likely to make the list than negative ones.
DWhat we share [or like] is almost like the car we drive or the clothes we wear,‖h古代科举制度
e says. DIt says something about us to other people.So people would much rather be en as a Positive Polly than a Debbie Downer.‖
It’s not always that simple:Berger says that though positive pieces drew more traffic than negative ones,within the categories of positive and negative stories,tho articles th
at elicited more emotion always led to more shares.
DTake two negative emotions,for example:anger and sadness,‖Berger says. DBoth of tho emotions would make the reader feel bad.But anger,a high arousal emotion,leads to more sharing,whereas sadness,a low arousal emotion,doesn’t.The same is true of the positive side:excitement and humor increa sharing,whereas contentment decreas sharing.‖ And while some popular BuzzFeed posts--like the recent DIs this the most embarrassing interview Fox News has ever done?‖--might do their best to elicit shares through anger,both BuzzFeed and Upworthy recognize that their main success lies in creating positive viral material. DIt’s not that people don’t share negative stories,‖says Jack Shepherd,editorial director at BuzzFeed.‖it just means that there’s a higher potential for positive stories to do well.‖
Upworthy’s mission is to highlight rious issues but in a hopeful way,encouraging readers to donate money,join organizations and take action.The st一帆风顺造句
rategy ems to be working:barely two years after its launch date(in March 2022年),the site now boasts 30 mi
llion unique visitors per month,according to Upworthy.The site’s average monthly unique visitors grew to 14 million people over its first six qu意向协议书范本
arters C to put that in
perspective, the Huffington Post had only about 2 million visitors in its first six quarters online.
But Upworthy measures the success of a story not just by hits. The creators of the site only consider 表示静的词语
a post a success if it’s also shared frequently on social media.DWe are interested in content that people want to share partly for pragmatic reasons,‖ Parir says.DIf you don’t have a good theory abou how to appear in Facebook and Twitter , then you may disappear.‖
Nobody has mastered the ability to make a story go viral like BuzzFeed.The site,which begen in 2022年 as a lab to figure out what people share online, has ud what it’s learned to draw 60 million monthly unique visitors,according to BuzzFeed.(Most of that traffic comes from social―networking sites, driving readers toward BuzzFeed’s mix of cute animal photos and hard news.) By comparison the New York Times website , one of
the most popular newspaper sites on the Web , courts only 29 million unique visitors each month , according to the Times .
BuzzFeed editors have found that people do still read negative or critical stories , they just aren’t the posts they share with their friends.And tho shareable posts are the ones that newsrooms increasingly prize .
DAnecdotally,I can tell you people are just as likely to click on negative stories as they are to click on positive ones, ‖ says Shepherd.
