皇马队歌国开学习网商务英语3作业四 答案
一super model、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
An example of soft ll is to distribute free samples ______ customers often respond favorably.
选择一项：
A. to which
B. in which
C. which
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答案：A
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译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。
考点：介词+引起定语从句中关系代词的用法。
解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是samples；从句中谓语是respond，为不及物动词，与其搭配的介词是to，即respond to，表示“对……的反应”； 所以关系代词which前要加to，答案是A。
正确答案是：to which
题目2
Moreover, rervations by credit card four weeks ______ guarantee availability of the room size required.
进行选择一项：
A. in advance
B. in addition
C. in agreement
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答案：Ａ
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译文：此外，用信用卡提前四个星期预订，可以确保所需空间。
考点：in advance的用法。
解析：介词短语in advance 表示“预先，事先”，four weeks in advance意为“提前四周”，句中rervations by credit card意为“用信用卡预订”，in addition 意为“另外，额外”；in agreement 意为“一致”，意思与句意不符。所以答案是Ａ。
正确答案是：in advance
题目3
So I have a number of other ______ up my sleeve, as well.
barack obama选择一项：began的用法
lepadA. tricks
B. strict
C. trace
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答案：A
译文：所以，我还有其它的一些花样。
考点：have a trick/tricks up one's sleeve 的用法。
解析：短语 have a trick/tricks up one's sleeve意为“有锦囊妙计，对……胸有成竹”。本题选项中的三个词，词型相似，但意义不同，strict意思是“严格的”，trace意思是“踪迹”，trick 意思是“技巧，计谋；诀窍”。所以与本题搭配和词义一致的答案应该是Ａ。
正确答案是：tricks
题目4
We ll insurance cover, the ______ you pay will depend on the cover you require.
选择一项：
A. fee
B. fare
C. charge
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答案：C
译文：我们买保险，费用取决于你想要保险的范围大小。
考点：charge与fee, fare的区别。
解析：fee, fare和charge的词义都与“费用”有关，但是fare强调是票价；fee强调的是“为一定目的所付的费用，包括酬金、注册费和学费等”；charge强调的是为某项服务要收取或付出的费用，所以答案应该是C。
正确答案是：charge
题目5
The newly-designed ad ______ brought about a higher click through rate by the end of next month.
选择一项：
A. will
B. have
C. will have
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答案：C
译文：到下月底，新设计的广告将会带来更高的点击率。
考点：将来完成时的用法。
解析：本题考查将来完成时的表达方法。将来完成时指在将来的某个时间点之前要完成的动作，句中的时间状语by the end of next month 说明时间是将来，介词by表示“截止到某个时间点为止”，句中意为“截止到下个月末为止”，是用将来完成时的明显特征，所以答案是C。
正确答案是：will have
二、阅读理解（每题10分）
题目6
阅读下面的文章，根据文章内容给题目选择正确的答案。
Hard ll and soft ll are important business terms and uful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard ll is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increa if the consumer walks off.
A soft ll is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft ll is to distribute free samples to which customers often respond favorably. Business can u free samples to build rapport and engage customers in products or rvices. Recommending products between friends is a little bit like doing soft lling. People don't really care if someone el buys the product. They are just giving their honest opinions and trying to be helpful.
2010年考研英语答案
Humor in advertising is also ud to attract the consumer's attention and get them interested in the products or rvices. Customers often resist hard sales tactics, thus making soft-lling much more effective for success.
1. What's the topic and main idea of the passage? 回答
正确答案是：C
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
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C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-lling more effective for success.回答
正确答案是：A
A. resist
B. oppo
