商务英语3（形考作业四）
一、 选择填空，从thk>商务英语翻译考试A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
youngchildren题目1
Business can u free samples to build rapport and ______ customers ______ products or rvices.
选择一项：
A. engage…to…
B. engage…in…
C. engage…for…
题目2
Our new type of treadmill ______ relea next month.
2013年考研政治真题
选择一项：
A. is due to
B. is due for
C. is due
题目3
An example of soft ll is to distribute free samples ______ customers often respond favorably.
选择一项：
A. to which
B. in which
C. which
题目4
merry什么意思The newly-designed ad ______ brought about a higher click through rate by the end of next month.
选择一项：
奠基是什么意思
A. will
B. have
C. will have
题目5
So I have a number of other ______ up my sleeve, as well.
选择一项：
A. tricks
B. strict
C. trace
二、阅读理解（每题10分）
题目6
未完全阅读下面的文章，根据文章内容给题目选择正确的答案。
Hard ll and soft ll are important business terms and uful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard ll is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increa if the consumer walks off.
A soft ll is a different approach. The sales person tries to build trust with consumers. H
e doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft ll is to distribute free samples to which customers often respond favorably. Business can u free samples to build rapport and engage customers in products or rvices. Recommending products between friends is a little bit like doing soft lling. People don't really care if someone el buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also ud to attract the consumer's attention and get them interested in the products or rvices. Customers often resist hard sales tactics, thus making soft-lling much more effective for success.
1. What's the topic and main idea of the passage? 回答
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-lling more effective for success.回答milk什么意思
A. resist
B. oppo
C. object
3. Examples of soft ll mentioned in the passage include __________. 回答hennessy
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertiments is one of the approaches companies u to __________. 回答
A. reduce lling costs
B. arou people's interests
C. avoid the shortage of sales staff
5. According to the passage, __________. 回答waking up in vegas
A. soft ll is expensive
B. hard ll is rarely resisted by customers
C. soft ll is preferred by business companies
