Curriculum Vitae
Li Zuo
park avenue
Associate Professor
School of Economics and Management, Beijing Jiaotong University科技英语
Room 509, Building of Siyuan East
Haidian District, Beijing 100044, China
Tel: (8610) 5168-3773
E-mail: liuyali@bjtu.edu
Education Background（教育背景）
Ph.D. Candidate (Sep. 2006 –)
动量矩
Enterpri Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China
M.S. (Sep.1996 – Apr.1999)
Enterpri Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China
B.S. (Sep.1992 – Jun.1996)
Industrial Management, Department of Industrial Management Engineering, Beijing Jiaotong University, Beijing, China
Professional Experience（职业经历）
2008 – prent Associate Professor, Department of Business Administration, Beijing Jiaotong University
2008 – 2009 Visiting Scholar, College of Business, University of Cincinnati, Ohio, US
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bic是什么意思2001 – 2008 Lecturer, Department of Business Administration, Beijing Jiaotong University
1999 – 2001 Assistant, Department of Business Administration, Beijing Jiaotong University
Rearch Areas愈加（研究领域）
Enterpri Organization Theory
mba考试难度大吗Marketing Management
Brand Management
Teaching Cours （讲授课程）
Marketing Management
Brand Management
Marketing Rearch
Sales Management
Journal Articles （期刊杂志上发表的文章）
1. Li Zuo, “Brand strategy in China of A.P.Moller—Maersk and its revelation to Chine logistic enterpris”[J], Logistics Technology, No. 170，pp. 92-95, 2006 (In Chine)
2. Li Zuo, “Marketing Innovation bad on Customer Satisfaction”[J], China Soft Science, pp. 77-81,2006 (In Chine)
3. Li Zuo, “Joint Marketing”[J], PKU Business Review, No. 19，pp. 60-63, 2006 (In Chine)
4. Yongdong,Chen, Li Zuo, “TUDIAOZHA left new guns”[J], Sino Foreign Management, No. 165, pp. 40-43, 2006(In Chine)
国际贸易专业
5. Li Zuo, Yanping Liu, “Brand-management and the improvement of competitiveness in Enterpri”[J], Productivity Rearch, No. 144, pp.110-112, 2007(In Chine)
6. Li Zuo, Yanping Liu, “Rearch of making innovation in marketing organization and improving their capacity for marketing”[J], China Business and Market, No. 162, pp.47-49, 2008(In Chine)
tossConference Papers （会议论文）
1. Li Zuo, “On Marketing Innovation of SMEs in Conjunction with Customer Satisfaction”, Proceedings of the Eighth West Lake International Conference on SMB (ISTP 2006) , Oct 15-17, 2006, Hangzhou, China
2. Li Zuo, Yanping Liu, “Rearch of Competitiveness of Enterpri bad on the Brand – management”, Proceedings of 2006 International Conference on Management Science and Engineering (ISTP 2006), Nov 08-20, Wuhan, China
3. 会计培训机构Li Zuo, Yanping Liu, “Innovative Marketing Organization is Esntial in Company Perfo
rmance”, Proceedings of 2007 International Conference on Management Science and Engineering (ISTP 2007), Aug 20-22, 2007, Jiaozuo, China
Academic Monographs and Textbooks（出版专著和教材）
1. Li Zuo, “Modern Marketing Manual”, China Personnel Press, 2002(In Chine)
2. Li Zuo, “Esntial of supply management” (translation), China Renmin University Press, 2005(In Chine)
3. Li Zuo et al.,” Marketing management”, Beijing Jiaotong University Press, 2006(In Chine)
Academic Rearch Grants（学术研究基金、纵向课题）
1. Rearch on marketing capability of logistic enterpri bad on the restructure of marketing organization, Beijing Jiaotong University Sciences Foundation, 2008-2010, project leader
2. Rearch on Enterpri Culture and Enterpri Competitiveness, Beijing Jiaotong University Sciences Foundation, 2006-2007, project leader
3. Rearch on asssment of economy efficiency of Railway Pasnger Transportation Special Line construction project, National soft science plan, 2008-2010, principal participator
4. Rearch on empirical economy and investment decision system, Other ministry, 2008-2010, principal participator
5. Rearch on investment and financing problems of Railway Pasnger Transportation Special Line construction, Ministry of railways, 2005-2006, principal participator
6. Rearch on building railway safety culture system principal participator
7. Rearch on rvice innovation and brand building in EMUs train, Ministry of railways, 2007-2009, principal participator
牛津英汉词典
8. Rearch on building learning organization in railway, Ministry of railways, 2006-2007, principal participator
9. Rearch on Regional Brand of Mountain's special products, Hebei Province, 2007-2008, principal participator
10. Design of information system of competitiveness asssment, Other ministry, 2008-2009, principal participator
Major Business Projects（主要企业委托课题）
