Analysis of Multi-Cultural Influences of Modern
Packaging Design
Zhao Chao
College of Art and Design Yanshan University Qinhuangdao, Hebei China
Zhaochao_
shinne
英语课件免费下载Abstract: Packaging design is rich in cultural implication, the human mind is full of positive creative results. In the modernization process, constantly humanistic ideas into great new ideas in design view, is extremely important, with the design of deep thinking is a valuable design. Therefore, the packaging design of the cul-tural orientation has been a subject of concern to packaging design, packaging design, this paper, the cultural identity and cultural characteristics is discusd, summed up the cultural
diversity of packaging and packag-ing design of the times characteristic features, with a view to adoption This article calls for packaging de-signers and cultural characteristics of the packaging, the state of deep thought and exploration. To make packaging packaging design culture from theoretical thinking process and design guide.(Abstract)
Key words:Multicultural; modern packaging design; advance with the times(key words)
Each nation has its own customs and culture, designers design without understanding the cultural characteristics of ethnic, regional differences, not for deep thinking, innovative design would be difficult to identify the start-ing point, the design is difficult in a highly competitive market in the ba.Interpretation of a design work, in addition to function, more importantly, its culture and the Implication of speculation [1].From the industrial revolu-tion to the digital existence, cross-cultural exchanges have become increasingly frequent.Goods to be transna-tional, cross-regional, especially after China's accession to the World Trade Organization, transnational, cross-regional, cross-cultural art, design communication and trade multiplied, the need to package designers depth of his understanding of Chine culture,regardless of graphics or text must be to some extent to understand its design qualities, cultural background, characteristics and properties of materials.
1. Determines the flow of goods packed
cultural diversity
Packaging design as a cultural fact, with the value and significance of visual attention by the people more.Since entering commercial society, people ek for their labors to a vivid popular spread of exchange.Sen on its pack-aging, has become the transportation of goods, protection of goods quality, the importance of media to convey in-formation.Packaging itlf is the human material and spiritual achievements of mankind becau of this suc-cess to create new patterns of behavior [2].Packaging cul-ture in pursuit of efficiency, functionality, aesthetics, the goal is to interior design and packaging project combin-ing an integrated form.Therefore, it is science and tech-nology studies and art combine at the same time the process of integration of the u of human, physical, en-vironmental factors, especially packaging materials, shape, combination of illustration, reflect the image of objects.Moreover, since the interface to external pack-ages directly, the image of art appeal to people's vision, it can in the commodity marketing activities, and guide people to spend money to improve fashion n.And consumers to communicate in the cultural psychologi-cal.Goods to be successful worldwide circulation, the circulation of goods determines the packing cultural di-versity, diversity is to understand the core of creativity, no country can monopolize all the best ideas.
Every nation has its own culture and customs, such as with the dramatic romanticism of Italian Renai
ssance culture, design culture has strong romantic features, deep negative creativity.Germany and Denmark are the repre-ntatives of order and coherent.Clear objectives, clear, strong purpo, while both the innovation.Design in the United States almost can e the shadow of world cul-ture.This is becau the U.S. is a melting pot of all civi-lizations, has a multi-cultural characteristics.If you do not understand the cultural characteristics of ethnic, re-gional disparities, without the deep philosophical think-ing, not of people, psychology, human sociology, litera-ture completely unknown to find the exact lling point, can imagine how difficult to ll goods, not in a highly competitivebad on the market.
Chine and Western culture from the knowledge of Eastern culture to get a lot of inspiration, the problem is the Chine culture with Western cultural exchanges in what could produce an original design inspiration?From design and culture, China is also a lack of experience in this area.We know from our culture and philosophy is to learn something very unique.But the absorption of for-eign cultures and the application is also very important[2]. Packaging culture focud not only stresd the cul-tural differences, but to form their own unique
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style.Finland is a Finnish designer's thinking style, the German designer has its own characteristics, Italian, British designer is no different, but each of them have international awareness of the mind.The question is whether we can from the Chine language, culture, in-spiration, in the international environment to produce its own unique packaging design art.
2. Packaging design features of Eastern and Western culture
From a cultural point of view, people, society and nature constitute a world of organic systems.The formation of a people-centered environment, the design activities of any nationality can not do without a specific social and cul-tural background, can not escape from the social and cultural environment at the national spirit of breed-ing.Nationality and Art Design world go hand in hand.Not all nations and peoples of different design stylevids
to create the spirit of the collection, global design culture
is not formed.
At prent, enhance the exchanges between China and the world culture, while a large number of Western de-sign concepts and works into our vision.Some short-sighted designers design in China today a huge industry, "West Wind" in the flood wave, just blindly esteem western design schools, design master.The face of China's design style, design boutique ignored.Can not absorb the esnce of Western design, while good for China, the traditional study designs, study, and carried forward, which we have nurtured a n of national re-sponsibility and the temperament of the contemporary China is detrimental to packaging designers.
China is a typical oriental nation, art of design has a long history, splendid Chine culture has become an important part.China as the reprentative of Eastern culture, constitute the world of East and West one of the two main cultures.In the knowledge economy and infor-mation age, the Eastern and Western cultures like the left brain and right brain a person, as if the earth is from the east, the Western Hemisphere as constituted, is a com-plete two things.
Western specializes in linear, individual, mechanical way of thinking.It re-analysis, deduction and logi
c and rational judgments, stressing the rational analysis of in-organic, arrangement and combinations.Advocated con-tradictory opposition, reflected in the view of nature, the stress individuality, intermittent, physical and combina-tions of.They draw people from the anatomy of the body
to start, drawing birds, animals should be made of specimens, and called it "painting."Paintings, often clo one eye to obrve, that in order to e the full.Circular Road, the East good, overall, dialectical way of think-ing.It re-synthesis, induction and emotional intuition and insight, stresd the dialectical unity of organic and uni-versal connection of things.Advocate the harmonious contradictions.Reflected in the view of nature, the atten-tion to the integrity, continuity, and of the intangible by nature.Things I am, regardless of nature and man.Chine painting never draw dead things, Qi picture shrimp to obrve the dynamics in the water, Chang also traveled widely landscape painting, "Search every Qifeng scratch", "nature outside, in the heart of the source."Shows that East and West cultural differences, and not simply one is better to be judged[3]. Therefore, the fusion of Eastern and Western culture, or to dig deeper to Chine culture and art in the precious wealth of ancient Chine folk art and design and con-duct in-depth study, rearch and innovation can make better u of Chine culturethe medium of communica-tion known to the
success
world packaging.Simply refu to bru-tally force in Chine art into the design.The current popularity of computers, using ancient Chine graphic copy, put together a wide range in design, this is the de-struction of traditional Chine culture.The transmission of culture, its vitality and innovation, and borrowing only on the basis of creating new forms, combined with the times and ideas can be accepted by consumers.Packaging Design in the knowledge economy era, the core is the attitude towards traditional culture, the heritage and be-yond is the advantage of the opportunity and the road together.
3. Packaging design features with the times
of the Humanities
Packaging design is rich in cultural meaning, the human mind is full of positive creative results.It is like spring rain that moistens the hearts designer, to create material for the human product, more importantly, in a spiritual activity, packaging not only created value-added, more importantly, appeal and create a culture shockability, and improve understanding of consumer brand products, while further recognizing the production of the country, region, traditional culture, corporate culture, philosophy and thinking, logical reasoning, aesthetic features, a full range of cognitive consumer psy
chology.Packaging is the marketing tool, but also enterpri products, conveys more and more cultural information.
Packaging design has a stable basic cultural patterns and social and cultural constantly inject fresh new con-tent, constantly create a new look with the times[4].In other words it has the obvious characteristics of the times.Secondly, the forward movement of cultural de-velopment of internal driving force in packaging design, one of the material life of human needs, that is, do you want to continue to improve their own living environ-ment and quality of life.Such as the production and life in the transport, marketing, prervation, storage, etc. should be hidden to provide protection from the packag-ing design.This demand led people to invent and create, promote technology, art and progress, the result will in-Proceedings of the 17th IAPRI World Conference on Packaging
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evitably produce new packaging design results.Second, the spiritual and cultural needs of human beings, pack-aging design as a cultural medium, packaging design through the image carrying the spirit of a country's cul-ture, such as social ideology, aesthetic orientation, ethics, fashion and other folk.
Design is inparable from the accumulation of life, it is the blend of rational and emotional.Package designers must not only familiar with Chine and foreign cultures, but also concerned about the contemporary design of the situation and development trend.Excellent design work from designer has a strong culture, good attitude, calm thinking, absolute lf-confidence.Whether art or design world and achieved outstanding success, mostly with the foundation with deep cultural accomplishment.Yes, can not say that cultural learning can solve all problems, but as the focus was only farming the farmers, agricultural experts eventually stretch, at best, a "farm hand", as a non-attainment and details of the designers have at best only a skillsmaster, a nior operatives, not as an inde-pendent design market will be the face of it, let alone the commander in the changing of just strolling.Technology, created a new product modeling, quality standards, de-sign concepts and evaluation system, the audience never-ending new product design requirements, continue to push designers come up with a better design.The de-signer should have a corresponding more comprehe
职称英语考试教材nsive quality and ability.Technical training and attainment of the differences will be reflected at this time.Attainment of the accumulation and fermentation, imperceptibly improve the designer's understanding, as its solid foun-dation and source of lf-confidence [5].
Information Age multicultural context around our country under the impact of packaging design Xia, Ba Wo and Jianchi packaging design of culture, mining and sorting of Outstanding Packaging Design China rich cultural connotations, the traditional culture Sixiang es-nce of the design elements and with the Dangdaispiri-tual wealth of mankind combine, is the packaging design of human development.
4.Conclusion
Design culture is bad on packaging design innovation, design innovation only on the basis of established only in the cultural market.We stresd in the design of innova-tive culture is to make visual language more emotional, more rich content, easy to understand even more people, more personalized, such as the Phoenix Chine Channel station logo, borrowed the traditional dragon and phoe-nix graphics, and uChina's unique "Happy Encounter" in the structure, reflects a solid cultural foundation, while the phoenix wings 22 relative round to highly dynamic [6], reflecting the ch公共标志
aracteristics of the modern media.2008 Beijing Olympics bid logo design also incorporates the ancient Chine calligraphy and martial arts culture.jx
Focus on life, good digestion and absorption of foreign culture, or the development of their competitiveness in order to resist Western cultural and economic aggression, which is the prent designer can not shirk our historical responsibility.
References
[1] Tian Xu less. On the characteristics of art and design education and the national character of the times [J]. Packaging and Design, 1998, page 38.
[2] Qiang Zhang, over mountains. Talk about Gift Packaging Cul-ture [J]. Packaging Engineering, 2002.
[3] Dan. Package Design Second Thoughts in the humanities [J]. Packaging Engineering, 2002.
[4] Of the kings of the world of modern design history [M]. Beijing: China Youth Press, 2002:36.
[5] Leaving "history of Chine thought"[M]. Shanghai: Fudan University Press, 2001.
[6] Lu King "and Sugiura Kohei design in the world - into the de-sign of life"[M]. Shijiazhuang: Hebei Education Press, 2004.
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