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Where's the beef?查英语四级成绩>雅思学习班
Every culture us its own special words to describe things and express ideas. Some of the expressions are commonly ud for many years. One such American expression is “Where's the beef?” and it is ud when something is not as good as it is said to be. In the early 1980s “Where's the beef?” was one of the most popular expressions in the United States. It emed as if everyone was using it all the time.
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behave Beef, of cour, is the meat from a cow and probably no food is more popular in America than a hamburger made from it. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurant “MacDonald's.” Kroc cooked hamburgers quickly so people in a hurry could buy and eat them without waiting. By the end of the 1960s the MacDonald's company was lling hamburgers in hundreds of restaurants from California to Maine. Not surprisingly, Ray Kroc became one of the richest businessmen in America.
Other business people watched his success. Some of them opened their own hamburgereverywhere
s restaurants. One company, called “Wendy's”, began to attachedcompete with MacDonald's. Wendy's said its hamburgers were bigger than tho sold by MacDonald's or anyone el. The Wendy's Company created the expression “Where's the beef?” to make people believe that Wendy's hamburgers were the biggest. It produced a television advertiment to ll this idea. The Wendy's television advertiment showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a大专文凭查询 tiny 送渤海王子归国bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef. “Where's the beef?” she shouted in a funny voice. The advertiments for Wendy's hamburger restaurants were a success from the first day they appeared on television. As we said, it emed everyone began using the expression“Where's the beef?”.
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