1. Introduction
In both the consumer and trade market, Zen plastics are a manufacturer of moulded plastic products. Recently, they are concentrate on domestic market but now they are looking for a new international market. There are advices that given to them on decision making and strategy before they enter the international market, this is the purpo of the report.
2. The lection of suitable product requirements
Meet customer needs
They must know the Australia customers’ needs well while entering the Australia market, such as the color, size, style and the goods. Zen plastics will avoid unlucky logo so that can suit customers flavor.
Meet legal requirements
While entering the Australia market, Zen plastics should know the low of Australia and ob
rve it. 英文cmsTherefore they have to meet the legal requirements of Australia. After this, Zen plastics can trade and make business well in their range. The international trade agreements will be negotiated. While negotiating, Zen plastics must obey the rules that accord with Australia low. Australian are pay attention to what Zen plasticscome up with’ influences to them, such as the risk of trade between them and the environment polluted issues. When Zen plastics exporting, they must avoid the issues so that promoting business trade.
3. Evaluate the types of promotion required for success in the Australian market
There are four type of promotion required for success in the Australia market that Zen plastics would choo to promotion, they are advertising, personal lling, public relations, sales promotion.世界十大巧克力牌子
As for the advertising, it success or not depend on its words, sometimes中韩词典 words are translate to other language that lo its meaning. The message must be translated in such a way to keep the meaning intact. Except this, the other is the medium, different countries with different level of prosperous should choo different medium which are suit
able for the situation of the country.出国留学费用一览表
As for the personal lling, as the name suggests this involves the u of sales people in the international market. To the exporter, there are four potions, appoint a team of sales people who are bad at the company headquarters, appoint sales people abroad, open up a branch office in the lected market and appoint a sales force to work from that branch and appoint an agent.lexy
While using personal lling, there are some point should be considered. The size of the market to be covered, the extent of effective of personal lling in the market, the number of potential customers.
Public relations are press coverage in the overas market. The definition of PR is usually given as: the deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The strategies are normally long term and take account of problems that may befall the company. support是什么意思The PR function is both damage limitation and to try and put a positive spin on events. Additional information
about overas countries can be obtained from the Department of Trade and Industry, which has overa desk for every country in the world.
Sales promotion generally covers marketing activities, but not the personal lling or public relations. The basic points are: Demonstrations, exhibitions, catalogues, special offer stamps, buy three for the price two or buy one get one free (BOGOF), special offers, competitions , coupons , free samples and sponsorship.
mask是什么意思
For Zen plastics, making advertiment is the best choice. Also, Zen plastics can put the advertising board on the streets, buildings, or even on the bus and subways which are the most common places of a person’s normal life. T延续英文his is a effective way for promotion.
4. Identify and evaluate the factors that would affect pricing decisions.
2013考研英语真题The price strategy is a very important part when exporting. Zen plastics have to consider the cost of producing the product. The sale price of the product must be higher than the total cost of the product, or the company won’t get any profit.
The customers’ buying ability also be considered by Zen plastics. The company has to know the average income and also the disposable income of the consumers. The company will lo money and market share if the price of the product is higher than their ability to pay, then no one will buy the product.
Zen plastics also have to consider the competition, The price of Zen plastics shouldn’t be too much higher than the competitors, it is the best choice if the price is the same with the competitors or much cheaper than the competitors, which can attract the consumers.
The exchange rate, , there must be the exchange of the money, so the company has to consider the rate, the lling price must include the extra money of the exchange rate when exporting to another country
5. Select suitable distribution channels to be ud in the Australian market.
The distribution channels to be ud by Zen plastics in the Australia market are appoint an agent and wholesalers.
Agent
There are advantages of it, the agent will be familiar with the language, customs and market in that country, the agent will already be established in that country with similar products, the export can test the market without incurring high capital investments, the initial investment cost is low and results may be immediate.
