2010 Annual Review AdvAncing ouR globAl MoMentuM
2 letter to shareowners
越狱第四季165 lected financial data
6 125th Anniversary搓捻怎么读
8 2010 highlights
10 per capita consumption
12 Momentum in north America 14 growing our Juice business
16 expanding our beverage portfolio
18 engaging with consumers
20 doing business sustainably
22 2010 operating group highlights
26 business profile
28 Management
30 board of directors
31 shareowner information
32 company statements
33 2020 vision goals
We began rving a delicious and refreshing sparkling beverage 125 years ago in Atlanta, georgia. With that first moment of refreshment came a thirst for more that continues to this day. We now have more than 500 brands and 3,500 beverage products and ll 1.7 billion rvings per day in over 200 countries. We are growing our reach, strengthening our brands and advancing our global momentum, every moment of every day.
2 the coca-cola company
Dear Fellow ShareownerS:
this past year, i had the privilege of visiting our coca-cola operations in 17 countries on four continents. during my travels with our associates around the world, we opened new bottling plants, visited rearch and development centers, worked with retailfsk
relaycustomers, met with consumers and suppliers, and collaborated with an assortment of
amazing leaders from business, government and civil society. from the bustling cities of china to the remote villages of south Africa, i walked away with one overriding impression of the coca-cola company. What i saw and continue to e in the cond decade of the 21st century is a company that is steadily and strategically advancing its momentum all around the world.
Working with our nearly 300 bottling partners, we added more than 1 billion incremental unit cas of volume to our business in 2010. our unit ca volume grew 5 percent, and we exceeded our long-term growth target for unit ca volume and operating income.Trademark Coca-Cola, the lifeblood of our business, accounted for nearly 400 million unit cas of incremental volume, the largest incremental growth we have en since 2007. in addition, Minute Maid Pulpy,a juice drink that was developed just five years ago in china, grew into our 14th brand to achieve annual retail sales of more than $1 billion.
in 2010, our company generated $9.5 billion in cash from operations, up 16 percent over 2009. We returned $7.2 billion to our shareowners by repurchasing $3.1 billion in company stock and paying $4.1 billion to shareowners through dividends. in fact, we have incread our annual dividend payments for 49 concutive years.
winning TogeTher wiTh our BoTTling ParTnerS
one of the most important ways we have advanced our momentum around the world has been our ability to work together with our global bottling partners in support of our shared 2020 vision, which we unveiled in 2009. Collectively, we own, inspire and drive our 2020 Vision every single day.
this disciplined, systemwide execution is already showing significant results. in 2010, we grew daily rvings of our beverages to 1.7 billion. at the same time, system revenues have grown to more than
$100 billion. We have also made some big, bold decisions along the way, including a commitment to more than $25 billion in new system investments over the next five years in markets around ating value with our bottling partners also means capturing the hearts and minds of our consumers, customers, associates, communities and other stakeholders who honor us by inviting us into their lives each day. As stewards of the world’s most valuable brand, we feel a deep responsibilit
y to ensure all the work we are doing across the sustainability spectrum is creating tangible value for our system and for the communities we rve.
from helping rebuild haiti’s farming
industry to empowering 5 million women entrepreneurs across our value chain by 2020, our sustainability efforts are
central to our 2020 Vision of doubling
our business in the next 10 years.
a leTTer FroM our ChairMan
anD ChieF exeCuTiVe oFFiCer
a gloBal PiCTure oF SuCCeSS
As you will e in the pages to follow, our business and our brands are stronger and growing around the world. in 2010, we gained volume and value market share globally, as well as in both our north America and international operations.
our sparkling beverage business is growing in every operating group around the world. nowhere is it growing faster, however, than in our eurasia & Africa group, where, in 2010, Trademark Coca-Cola volume incread
9 percent and Sprite volume incread
14 percent.detect
one of the most exciting sparkling beverage developments in our eurasia & Africa
group is russia’s recent success with
brand coca-cola. our flagship brand grew 26 percent in 2010, reprenting our largest ever year-over-year incremental volume growth in Russia.
not too long ago, cynics were dismissing europe as a market of diminishing returns
for sparkling beverages. however, the reality is just the opposite. even in the recent challenging economic conditions, trademark Coca-Cola is growing across our europe group, buoyed by new recruitment strategies for brand coca-cola, new innovative packaging designs and marketing for coca-cola light, and the continued momentum of coca-cola Zero.our still beverage portfolio is growing
globally as well. in our latin America group,
for example, two of our biggest growth starsfoot的复数
are del valle and leão. Del Valle is now the
leading juice drink brand in the region,
while leão commands a leading position
in the important brazilian ready-to-drink
tea category.
We have also made great progress with
our still beverage portfolio across our
Pacific group, especially with the addition of
Minute Maid Pulpy. this exciting new juice
drink is unique to our portfolio of billion dollar
brands in at least one important way. it was
our first billion dollar brand launched
from an emerging nation—China.
What is equally impressive is that it took just
five years to achieve billion dollar status.
Minute Maid pulpy is a great example of
fast and effective innovation transfer,
as it has spread from china and is now a
premier juice drink brand in 19 markets
around the world and counting.
norTh aMeriCa
for the last two years, i have been saying
that restoring north America to its rightful
place as a center of growth and innovation
优点英语is a top priority for the coca-cola company.
Quite frankly, it makes good business n.
气缸套
over the next 10 years and beyond, the
united States will have some of the大家好英语
world’s most attractive demographics
for our business. by 2020, the united states
will add about 31 million people, and its
teen population will also be around
31 million. only india and china will
have larger teen populations.
When you factor in this growing, young,
diver and vibrant population, an innovation-
and entrepreneurial-bad economy, and a
heritage of reinvention, you can e why we
remain very bullish on north America.
in 2010, we began executing one of
英语4级成绩查询
the largest vertical integrations in
u.S. history when we announced that
the coca-cola company would acquire the
entire north American business of coca-cola
enterpris inc. (cce), which accounted for
approximately 75 percent of u.s. bottler-
delivered volume and almost 100 percent
of canadian bottler-delivered volume.
Amid this effort, our north america group
delivered organic volume growth for each
of the last three quarters of 2010. We grew
volume and value market share, incread
brand loyalty and saw stronger share in the
very important chilled sparkling beverage
immediate-consumption channel.
our plan for continued growth starts with our
strong brands. our focus is on accelerating
profitable growth and share within the
2010 Annual Review 3
