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文献出处：Matheson B.THE RESEARCH OF CREATIVE CULTURE PRODUCT DESIGN[J].Journal of Management Development,2017,
1(2):55-64.
原文
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THE RESEARCH OF CREATIVE CULTURE PRODUCT
DESIGN
Matheson B
Abstract
Creativity and culture as the core of creative cultural products,with the creative design will be to create and promote cultural resources,and cultural skillfully combined with the product eventually translate into of commodity value and high-cultural value-added products.Creative culture product design is the material form of the subject,from concept to product performance characteristics of the transformation process is put forward.It is affected by the product theme,will be incorporated in the design,the demand
leonis of consumer's elements using the product design to show personality characteristics and distinctive aesthetic feelings.
positive是什么意思emba研修班Creative culture product design need to integrate various nsory experiences to carry on the design,by bringing consumers nsory experience to strengthen the theme of the product,at the same time give people left a deep memory.Keywords:the creative cultural products, nsory experience,cultural associations
coca cola1Introduction
Cultural creative industry is under the background of economic globalization the creativity as the core of the emerging industry,it depends on the designer's wisdom and strength,with advanced technology creation and promotion of cultural resources,through the development and u of intellectual property rights to produce high value-added products,has great potential to create wealth and employment in the industry.Culture creative industry mainly includes industrial product design,costume design,advertising design,visual art design, environmental art design,radio,television,film,animation,media,and creative groups in aspects of software and computer rvices.In the cultural creative industry culture creative product design is one of the key;
it is the cultural resources into an important part of the culture creative product.Culture creative product design,it is the creativity originates from the culture of product design,mainly on culture and particular cultural artifacts conveys cultural elements is given priority to, through induction,refined into design elements,through the design of the cultural elements to ek a new form to meet the requirements of modem social life and aesthetic,and hope that through products enhance consumer culture,to meet consumer demand for personalized and spiritual.
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2 The overview of creative cultural products
Creative cultural products refers to creative concept as the core,rely on the designer's wisdom and ability,with creative way will be to create and promote cultural resources,and cultural skillfully combined with the product eventually translate into of commodity value and high-cultural value-added products.Can know from the definition of creative cultural products and core elements around the creative cultural products is the cultural and creative,creative is the product of surface characteristics of prent in front of people,through the extremely rich individual character, innovative products,such as modeling,the u function to attract people's attention;Culture is the product information is pasd to the people of the spiritual level, to meet the needs of people for spiritual culture, promote the quality of the people and culture.
Creativity is a kind of creative thinking ability,is a kind of ability to create products,ingenious idea and unique ideas to make products more original,more novel modeling,make products to meet the needs of people for the function at the same time.By the application of creative thinking and mode of production can produce aesthetically pleasing, functional,meet the personality requirements of product.Creative design can make the product more attractive,it can enhance the value of the product,make it get rid of the prices of similar products on the market competition,through the creative design and superior quality to attract the target consumer groups,and occupy the initiative of product pricing,for
the brand management and promotion of products to lay a solid foundation.Culture it is the embodiment of the spirit of a nation and The Times characteristic,it is formed after a long history of deposit,culture is a complex overall,including knowledge,belief, art, morals,law,custom, and all the power of the human in the social income and habits.Different nations influenced by geographical environment,social system,religious thought,the influence of such factors as the final form with the national characteristics of culture.The more national,with a long history of its cultural connotation is deeper;the cultural spirit of the prent more inten,and therefore its nationality became more prominent,more obvious.Culture is the most valuable wealth of history left us,we should take advant
age of the excellent cultural resources,draw lessons from the successful experience of the foreign existing,design creative cultural products with Chine characteristics,so as to make our products to worldwide,and showed the excellent Chine culture in the world,to carry forward the traditional culture,inheriting cultural classics,and promote economic and cultural exchange.
Ideas and culture are the two most important elements in the design of cultural products,cloly related to the both be short of one cannot, they are complementary relationship.The creative design products to new look,make individual character is dye-in-the-wood,avant-garde fashion products;While cultural products to the soul,let the product is full of
culture,show the humanities.Creative cultural products demand is rooted in China's profound traditional culture can have a more broad space for development.The traditional culture also needed a creative way and the esnce of modem language to express the culture and extensive,so only would be a perfect combination of creative and cultural together to design real creative cultural products in line with market demand.
make sure3The design method of creative culture product
The creativity of cultural products design is divided into three levels, in turn,is feeling layer,behavior l
二年级家长会班主任发言稿ayer and spirit layer.The form of nsory layer involves products;Behavior layer relating to the product function,using way;Wade culture,emotional and aesthetic spirit layer.
英语6级查分Sensory layer,behavior layer and spirit layer is relationship, according to the main products are in nsory levels associated with the ur first,and then through the behavior level behavior of interaction with the ur,the last on the basis of nsory level and behavior level,make the product emotional communication with the consumer,implement the satisfaction of spiritual experience and the psychological demand.
Creative cultural products design,first of all,starting from the nsory layer,the form of product design,including the model of product design,color design,material design,etc.,through the application of the different design methods to realize the product level of experience;
Second layer into the behavior,and the way of using the function of
