Shampoo Market Segmentation
Hair care products like oil, hair cream and shampoo have been the fastest growing gment of the personal care market in China .to expanding of middle class income group population, the market size of products such as skincare and toothbrushes nearly doubled in value, but the size of the shampoo market expanded two-and-a-half times during the last decade. The size of the shampoo market is estimated at over Rs 25 bn corresponding to some 60,000 to 70,000 tonne of the material. Demand of shampoo was 7000 tons in 1995-96, 21000 in 2000-01 and 33000 in 2005-06. Shampoo penetration is estimated now approximately more than 60% population and expected to soar 100 percent in coming years while it was merely 18% in 1995-96 and was concentrated to urban areas only.
英语入门学习Shampoo is a hair care product ud for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. Shampoo word is derived from Hindi Champi words which referred for head massage. First Bengali Muslim Indian emigrant to UK Shaikh Dean Mouhammad introduced the word Chahow are you doing
phaetonmpi in England. Shampoo is gmented into cosmetic, anti dandruff, herbal and baby shampoos. It is generally made by combination of cosmetics and other ingredients according to product nature. But for Halal conscious consumer, it should be prepared by pure natural ingredients and free from intoxicant and pork residuals.
济南雅思培训India is a traditional market for shampoo due to environmental need. Indian prefers to u the shampoo frequently and especially at the occasion of marriage and other festivals. Recently in scare of hair loss and other problems caud due to u of artificial chemicals in manufacturing of shampoos, Indian have shown the interest in herbal manufactured products. All leading brands in keeping consideration of herbal shampoo requirement introduced the new brands with herbal tag. But the highly potential lucrative market of Halal conscious Muslim consumer is untapped. According to estimation, Indian rural and young generation would be the next potential target or shampoo market. Indian Muslim has the substantial share in youth and largely located in rural areas. Due to religious obligation, Muslim prefers to u the Halal certified products. Currently many leading FMCG brands like Hindustan Unilever, CavinKare, P&G, Dabur and Colgate Pal
molive have the range of Shampoo products in their basket but the Halal endord shampoo is still lacking in Indian market for Muslim consumers who have more than 15% share in overall population. Most of population us the soaps or traditional Heena and Amla to wash their hair while herbal made are the first choices among the shampoos. Himalaya, Dabur, Ayur, Shanaz are the favorite brands for the Muslim due to non spirituous nature of products. Besides the domestic market, 107 Crore Rs. shampoos are exported from India during 2009-10 in overas market. Muslim countries are the importer of more than 60% in whole quantity of shampoos. Non spirituous shampoo has more than 90 percent share in overall exported quantity. The eye opener facts clearly indicate towards a huge potential market in Halal shampoo without any competition. dismiss
最贵伏特加被盗Article is shared on social networking website for further discussion. It got an amazing mixed respon from the conventional as well as Halal FMCG fraternity. Highly criticized point on the potential of Halal shampoo is commented that Halal is not an important element in regard to shampoo due to its non food nature. Tagging of Halal with shampoo 赞美
or non food items like hair oil, soap and other cosmetic product is only marketing gimmick to influence the Muslim consumer to increa the sale of products. Cosmetic products are opted on the basis of quality and prices without any religion influence. In respon to the criticism, many Muslim and non Muslim member wily encountered on the marketing point that it is consumerism world and Muslim also have the choices to opt the shampoos or other product as per their religious norm. While on religious side, Muslim never prefer to u a shampoo or any non food item which has the ingredient of prohibited pork or alcohol. Halal certification is prerequisite for Muslim consumer in lection of different brands.cutest
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