专业英语八级模拟试卷234 (题后含答案及解析)
题型有：1. LISTENING COMPREHENSION 2. READING COMPREHENSION 3. GENERAL KNOWLEDGE 4. PROOFREADING & ERROR CORRECTION 5. TRANSLATION 6. WRITING
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PART I LISTENING COMPREHENSION (35 MIN)
SECTION A MINI-LECTUREDirections: In this ction you sill hear a mini-lecture. You will hear the lecture ONCE ONLY. While listening, take notes on the important points. Your notes will not be marked, but you will need them to complete a gap-filling task after the mini-lecture. When the lecture is over, you will be given two minutes to check your notes, and another ten minutes to complete the gap-filling task on ANSWER SHEET ONE. U the blank sheet for note-taking.
听力原文： The most important decision that a company has to make regarding advertising is where to adverti. We refer to the means of communication as “the media
八年级上册英语期末试卷
”国家承认的自考本科a级考试. There are three categories of media: print, broadcast, and direct. Today, we are going to describe each of the categories and discuss their importance and ufulness in advertising. The first category, the print media, consists of printed information sources; in other words, newspapers and magazines. Let’s talk first about newspapers, which receive more money from advertiments each year than any other medium. This is becau newspaper advertising has veral outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local business to adverti directly to their potential customers. Third, newspaper advertising is relatively cheap; so the ad can be as long as the advertir wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting and glamorous. For this reason, you don’adjournt find ads, say, for expensive cars in newspapers. Instead, you find the ads in the cond type of print medium, magazines. For the advertir, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same p
悲伤的英文歌曲eople who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Obviously, an advertir will place his ad in the magazine where it will probably be en by people who are interested in his product. So the advantage of advertising in a magazine is that it allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertiment is that it can be very expensive. Let’s move along now and talk about the broadcast media, by which we mean radio and television. The also have both advantages and disadvantages. First radio. Radio has two of the same advantages as newspapers: almost everybody listens to it, and it’bpm是什么s usually local. The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Millions of dollars are spent each year on radio ads, but millions more are spent on television advertising. You can easily understand why. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. Television ads are viewed by millions of people all over the country becau, first of all, almost everybody watches TV, and cond, becau most TV programs are broadcast nationally.
The are the great advantages of TV advertising. On the other hand, ads on TV are enormously expensive. For example, a thirty-cond commerical during the evening can cost $ 150, 000. Obviously, only large companies can afford to adverti on television. There is one more category of media that is ud extensively in advertising. The are the direct media. The most common direct medium is the mail, and direct mail advertising is a very big business. The advantage of advertising by mail is that the ad goes directly in the potential customer’s hands. However, many people don’t bother to read the ads; in fact, we call them “shot是什么意思junk mail”长沙商务英语培训 and often throw them away without even opening the envelope. Another direct medium is billboards; the are the huge signs that you e whenever you drive down the street. Billboards are uful becau they are colorful and easy to e, and the message is permanent. However, the message must be short enough for drivers to read as they pass by. The third type of direct medium is signs and posters. They are usually ud in what is called “fairytale歌词point of purcha” advertising--that is, ads that appear in the same place where the product is being sold. Its great advantage is that it is cheap.
