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Distraction effects of contextual advertising on online news processing: an eye-tracking study 期刊名称： Behaviour and Information Technology
作者： Wojdynski, Bartosz W,Bang, Hyejin陈述句大全
作者机构： Univ Georgiasuspender>dailymail>没有准考证怎么查四级成绩
年份： 2016年
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期号： 第7-9期
ld是什么意思>canteen的中文关键词： online news;contextual advertising;attention;websites;persuasion;
摘要：Although recent scholarship has shown that congruency between editorial content and display advertising on web pages can lead to favourable outcomes for the advertir, it is unclear whether the gains for advertirs come at the expen of urs' ability to process the content. To examine whether contextual in-page advertising distracts urs during information processing, a 2 (target message argument type: weak/strong) × 2 (ad relevance: high/low) between-subjects factorial experim
yanyuent (N = 99) examined how readers of a news article about risks associated with texting while driving (a) paid attention to the article, (b) paid attention to the advertiments, and (c) were persuaded by the article contents. Participants' visual attention was captured unobtrusively using a device-mounted eye-tracking device. The findings show
内容由中国教育图书进出口有限公司引进
