专利名称：SUGGESTING AND/OR PROVIDING
TARGETING CRITERIA FOR
ADVERTISEMENTS
发明人：KONINGSTEIN, ROSS,SPITKOVSKY,
VALENTIN,HARIK, GEORGES, R.,SHAZEER,
哥伦比亚大学官网NOAM
申请号：US2004044026
英语作文 保护环境
申请日：20041230
公开号：WO2005065401A3
xingye公开日：
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20060202
英语病假条专利内容由知识产权出版社提供
摘要：Keyword suggestions that are category-aware (and field-proven) may be ud to help advertirs better target the rving of their ads, and may reduce unud ad spot inventory. The advertir can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may u this entered ad information as ed information to infer one or more categories. It may then request that the advertir confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertir may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of t
he categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertir as suggested keywords, or may automatically populate ad rving constraint information as targeting keywords. The ad rver system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
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申请人：GOOGLE, INC.,KONINGSTEIN, ROSS,SPITKOVSKY, VALENTIN,HARIK, GEORGES, R.,SHAZEER, NOAM
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