Unit 5 Getting the message
Teaching aims:
1.wuGoals:
◆Talk about advertising and advertiments
◆Practi expressing and evaluating different views
◆Practi making complaints and expressing emotions
◆Review the Object Complement
◆Write an advertiment
2.Special focus:
Improve reading skills and Enlarge vocabulary.
a.Direct Ss to read the 3 passages on the text book;
b.Guide Ss to learn to u the following words and expressions:
莫里森公式
Adverti, annoy, associate, blame, react, accurate, appeal to, campaign, take…位置英文 into consideration, persuade, mislead
Period 1 Reading
Advertising (on P40)
Step 1. Warming up
Task 1. Check how much the Ss know about advertising and advertiments
By discussing the advantages and disadvantages of advertiments.
索引号 Advantages | Disadvantages |
1 | 1roleplay |
2 | 2 |
3 | 3 |
| |
Step 2. Reading
Task 2. Read the passage and try to get more knowledge about advertising.
Step 3. Post-reading
Task 3: Answering the questions on P41;
Step 4. Homework
Finish all the exercis on Word Study and Grammar on p42--43.
Period 2. Integrating Reading Skills
Words that ll (p44-45)
Step 1. Revision
1.Check how further the Ss know about Advertising and advertiment;
bleeding love什么意思
2.Check the homework. If necessary, give some examples to review the Object Complement.
Exerci 1-4 on p180-181 is specially designed to check the Ss if they are familiar with the Grammar.洪培博
Step 2. Read the passage and finish the exercis attached to the passage.
Step 3. Extensive Reading:
Advertiment Service ( From a net page)
Banner advertiment:
Network advertiment is common method who quantity of information is great. Standard advertiment scroll:４６８×６０pix. Home page: 5000 Yuan per month; Branch home page: 2000 Yuan per month; page: 1000 Yuan per month.
2.Logo advertiment:
Logo advertiment is a familiar graphics mode of advertiment. Standard advertiment scroll: 230*33 pix. Home page: 200 Yuan per; Branch home page: 100 Yuan per month; page: 30 Yuan per month.
interface3.Float advertiment:
Floating advertiment on page. Standard format: 81*33pix
Home page: 1600 Yuan per month; Branch home page: 900 Yuan per month
4.Classified advertiment:
100 Yuan per month
5. Special topic advertiment:
Comprehensive scheme advertiment, who format is multiplicate, who price will be bargained face to face.
phelpsOne should know about issuing advertiment
1.Advertiment should be issued according to 《Advertiment Law》
2.You should submit real, legal, and valid certificate. If you registered trade mark & patent advertiment, you should show registered trademark certificate and patent certificate; if you issued the advertiment about drug, food, medical treatment, makeup, medical appliance, pesticide, and animal drug, you should show the official document or remarks of government becau publishing advertiment must be authorized by labor department and ministry of personnel; the advertiment of recruiting students must be authorized by ministry of education.
3.The character of advertiment must be legible, and picture must be handsome. Advertir would answer for the mistake becau of blurry handwriting. If the advertiment that had been published was inconsistent with manuscript, would answer for correction and offt, the fee of advertiment will be charged according to contract.
would have the right to delete or refu to publish the advertiment wh
o content is illegal.
5.Advertiment manuscript must be posted to the headquarters or local agent ahead, if the advertiment manuscript couldn’t be post punctually, wouldn’t ensure the foregone publication time.
would publish advertiment if the fee had been paid overall.
托福报名教程
7.If advertir adjusted the content of advertiment or didn’t publish it becau some reasons, the advertir must additionally pay 30 percent of advertiment fee for design fee.
If you appointed the fixed page or time peremptorily, you must pay additionally 20 percent of the advertiment fee.
Network advertiment advantages
1.Network advertiment would be cared to heavens.
Television can’t centralize attention of people, 40 percent audience of TV are reading, 21 percent of them are doing houwork, 13 percent of them are eating, 10 percent of them are cooking, and 8 percent of them are calling when they are watching TV according to data. However, 55 percent of the ur of network not doing any thing, only 6 percent of them are eating when they are visiting Internet.
2.The publishing of network advertiment have pertinence much more.
Website masters the age, x, district, hobby, earning, career, marriage status by building a full ur databa, then help advertir to publish advertiment with pertinence by preci orientation technology of advertiment.
