北京语言大学22春“英语”《英语商务通论》期末考试高频考点版（带答案）
一.综合考核(共50题)
1.
最后的朋友spOnce the pricing objective is t, an appropriate strategy can be worked out accordingly: ___
A.Skimming Strategy
B.Penetration Strategy
C.Loss Leader Pricing Strategy
mineD.Odd Pricing Strategy
E.Price Lining Strategy
参考答案：ABCDE
2.
A target market reprents a group of people who have similar needs and wants and are believed to have interest in the same products.()
A.错误
B.正确
参考答案：B
3.
A committee which is t up to solve a specific task and then dissolved is called a standing committee.()
A.错误
B.正确
参考答案：A
4.
___ have long been regarded by the Chine as the most important factors for success.
A.Human unity
B.Appropriate timing
C.Favorable locality
D.Good luck
参考答案：ABC
5.
Current ratio and quick ratio are two of the most common ratios ud to analyze a firms short-term or liquidity position.()
A.错误
B.正确
参考答案：B
6.
There are two types of advertising ___.
A.product advertising
B.institutional advertising
C.indoor advertising
D.outdoor advertising
参考答案：AB
7.
A committee which is established on a permanent basis is known as an ad hoc committee.()
A.错误
B.正确
参考答案：A
8.
The functions of money are ___.
A.medium of exchange
B.store of value
C.unit of account
D.economic index
参考答案：ABC
9.
Frederick Herzberg and his associates put forward a theory called the two-factor theory, including ___.
A.hygienic factors
B.motivating factors
C.curity factors
D.social factors
参考答案：AB
10.
Money acts as a unit of account becau we can u it to measure the relative value of g
oods and rvices.()
A.错误
B.正确
参考答案：B
11.
The major forms of business in a market economy are ___.
旅途愉快英文A.sole proprietorship
B.partnership
C.corporation
D.franchising
参考答案：ABCD
12.
Running a partnership has veral advantages: ___
A.Improved Access to Capital and Credit
B.Greater Possibility for Good Management英语必修五单词
C.Definite Legal Framework
D.Better Prospects for Growth
参考答案：ABCD
13.
There are basically three types of economic systems in the world ___.
A.capitalism
B.socialism
C.feudalism
D.communism
参考答案：ABD
jeffery14.
According to its attributes, property can be classified into ___.
A.tangible real property
B.intangible personal property
C.intellectual property
D.material property
参考答案：ABC
breaking bad15.
arrived
A check is esntially an order instructing the bank to pay a given sun to a designated person or firm.()国外logo设计网站
A.错误
B.正确
参考答案：Bdecently
16.
englishcorner
A quota can be expresd in terms of either physical quantity or value.()
A.错误
B.正确
参考答案：B
17.
The cost and value of middlemen are ___.
A.time utility
B.place utility
C.information utility
D.form. utility
