Internet marketing and customer satisfaction in emerging markets: The ca of Chine online
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期刊名称： Competitiveness Review An International Business Journal
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作者： Maktoba Omar,Ian Bathgate,Sonny Nwankwo
年份： 2011年what are words mp3
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期号： 第2期
愿意的英文>平行线英文关键词： China;Customer satisfaction;Emerging markets;Internet shopping
gza摘要：Purpo – The purpo of this paper is to examine the factors that influence customer satisfaction among Chine online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chine online consumer market. Design/methodolo
gy/approach –Electronic survey instrument was ud to obtain data from Chine online shoppers. The survey covered 15 composite items that could potentially influence the level of customer satisfaction related to online shopping experience. The, in turn, were further decompod to six driving factors (convenience, product performance, customer rvices, curity concerns, web site interactions, and web site nsory stimulations). Findings – It was possible to identify and classify the most critical moderators of online customer satisfaction (词源
内容由中国教育图书进出口有限公司引进
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