考研大纲什么时候出来
《工商导论》试题
I. Multiple Choice
Directions: Choo the best answer from A, B, C, and D to complete the following ntences.
( ).What type of business finds it easier to rai money？
A. A sole proprietorship B. A partnership C. A corporation D. A franchi
( ). All of the following statements about corporations are true except ____.
A. Corporations are generally more expensive to form than sole proprietorships.
B. The death of an owner of a corporation does not terminate the company.
C. Legally, corporations must have at least one owner with unlimited liability
D. Shareholders have the right to ll their shares of a corporation’s stock.
( ). Jack Lee recently invested US$800,000 which his aunt had left him in stock in Oracle Corp. Jack has become a(n) ____ of Oracle Corp.
A. partner B. shareholder C. supplier D. creditor
( ). The main goal of marketing is to ____.
A. to build up a high image in the market B. to acquire and keep customers
C. to outdo the competitor’s ads D. to spend as little as possible and only when sales are needed
你也一样 英文( ). Which of the following stages is the cond pha in the traditional product life cycle?
A. growth B. decline C. product development D. maturity
大学四级英语词汇
( ). Which of the following is NOT commonly known as one of the 4 P’s of the marketing mix?
A. Production B. Product C. Promotion D. Price
( ). Which of the following might be an appropriate basis for gmenting a market?
A. Income B. Age C. Education D. All of the above
( ) Marketers often change the elements of the marketing mix for it to be perceived as unique. This process is known as ____.
A. market gmentation B. direct marketing C. differentiation D. target marketing性别英语
( ) . McDonald’s us a gmentation strategy for its sandwiches bad on characteristigoods
cs such as age, gender and income. It is using which group of gmentation variables?
A. Psychologic B. Geographic C. Demographic D. Life cycle
( ) .Which of the following suggestions is an experienced entrepreneur most likely to give someone who is thinking about getting into business?
A. Starting a new business is always better than buying an existing firm.
B. Even small business must keep accurate records.
C. In order to keep costs low when the company is just getting started, wait at least a year before hiring an accountant or lawyer.
D. Prior business experience is not really important in managing a new firm.
II. True or Fal Questions (20 points, with each one 1 point)
Directions: Read the following ntences and decide whether they are true or fal. Put “T” for True, and “F” for Fal.
( ) . The liabilities of the parties to a joint venture are similar to that of a partnership.
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( ) . If a sole proprietorship fails, the business is lost, but the personal asts of the owner are cure.
cpa是什么( ) . If the introduction of a new product will reduce sales of an existing product sold by a company, the new product should not be introduced.
( ) . Market rearch starts with a look at primary data becau it is easier and less expensive to obtain than condary data.
( ) One important obstacle to the spread of B2B electronic commerce is high technologi
cal demands that companies face in transferring data to electronic networks from computers.
III. Scrambled Sentences (10 points, with each one 1 point)
Directions: The ntences of the following passage are scrambled. Plea rearrange them in their original order.
A. A firm that pays less than its rivals may soon find itlf losing valuable personnel.
B. Dafa pays its managers salaries about 10 percent above the industry average in order to attract top employees.
C. First, it must take into account how its competitors compensate their employees.
D. tts是什么意思In tting wage and salary levels, a company must consider veral factors.
E. Salaries are usually expresd as an amount to be paid per year but are often paid each month.
F. Salary, on the other hand, is money paid for getting a job done.
G. Such an individual is paid to get a job done rather than for the specific number of hours or days spent working.
H. Thus, an executive earning $100,000 per year may work five hours one day and fifteen the next.mayim bialik
I. Thus workers who are paid by the hour are receiving wages.
J. Wages and salaries are the dollar amounts paid to employees for their contributions. Wages are dollars paid for time worked.
