⼯商管理英语期末Quizandwriting
Discussion questions
1.Why does Fortune magazine include ‘the ability to attract, develop, and keep
talented people’as one of the key factors ud to establish its list of Most Admired Companies?
A:Becau effective managers are esntials to any organization’s overall success,regardless of whether it is a global giant or a small start-up enterpri.
2.Why are Profit-oriented business one but not the only one type of
organizational tting in which managers are found?
A:Becau you could write your autobiography as a ries of experience with organizations such as hospitals, schools, muums, sport teams,stores,amument parks,restaurants,orchestras,community groups and clubs,government agencies,and others.
3.What do the different kinds of managers have in common?
A:What they have in common is responsibility for the efforts of a group of people who share a goal and access to resources that the group can u in pursuing its goal.
4.What is an organization?
A:Organization is a group that has a structure and strives to achieve goals that individuals acting alone could not reach.
5.What is a manager?
A:A manager is a person who plans,organizes,directs,and controls the allocation of human,material,financial,and information resources in pursuit
of the organization’s goals.星期一到星期六
6.What is the difference between managers and individual contributors?
A:The difference is that managers are evaluated on how well the people they direct do their jobs.
7.What is management?
A:We u the term management to refer to the tasks or activities involved in managing an
organization:planning,organizing,leading,and controlling.
8.What does a functional manager do?
A:Functional managers supervi employees having experti in one area,such as accounting,human
resources,sales,finance,marketing,or production.
9.What responsibility does a general manager take?
A:General managers are responsible for the operations of a more complex unit,such as a company or a division.
10.W hat is the management by objectives?
A:MBO is a system in which specific performance objectives are jointly determined by subordinates and their superiors,progress toward objectives
is periodically reviewed,and rewards are allocated on the basis of this progress.
11.W hy it is said ‘Management is Decision’?
A:Becau decision-making is part of all four managerial functions.
12.W hat is a rational decision maker?
A:The rational decision maker is assumed to have a clear problem,have no goal conflict,know all options,have a clear
preference ordering,keep all preferences constant,have no time or cost constraints,and lect a final choice that maximizes his or her economic payoff.
13.W hat are the five forces that dictate the rules of competition within its industry,
which prented by Michael. E. Porter?
nasty是什么意思A:Barriers to entry,substitutes,bargaining power of buyers and suppliers,and current competitive rivalry. cost leadership,differentiation,focus.
长裙英文
14.W hat is SWOT?
A:The term SWOT analysis refers to analyzing the organization’s internal strengths and weakness as well as external opportunities and threats in order to identify a niche that the organization can exploit.
15.W hy budgets are popular planning devices?
A:Becau money is a universal common denominator that can be ud in all types of organizations and by managers at all levels.
16.W hat are the contingency factors in planning?
A:Three contingency factors in planning include a manager’s lever in the organization,the degree of environmental uncertainty,and the length of future commitments.
17.L i Ming, manager of Electronics Asmbly, asked Zhang Yong, his nior
technician, to handle things in the department while he worked on the budget.
Li Ming needed peace and quiet for at least a week to complete his figures.
After ten days, he discovered that Zhang Yong had hired a nior cretary, not realizing that Li Ming had promid interviews to two other people. Evaluate Li Ming’s approach to delegation.
18.W hat is the Grapevine in communication?
A:Informal communication,better known as the grapevine,is communication that takes place without regard to hierarchical or task requirements.
19.W hat is nonverbal communication?
A:Nonverbal communication is communication by means elements and behaviors that are not coded into words.
20.W hat is active listening?
A:Active listening is the process in which a listener actively participates in attempting to grasp the facts and the feelings being expresd by the speaker.
21.W hat are the human needs of Maslow’s Hierarchy of Needs Theory?
A:They are existence needs,relation needs,growth needs,need for achievement,need for affiliation.
22.W hat is the main idea of Equity Theory?
A:Equity theory argues that we prefer situations of balance,or equity,which exist when we perceive the ratio of our inputs and outcomes to be equal to the ratio of inputs and outcomes for a comparison other.
23.W hat is valence?
A:We asss the anticipated value of various outcomes.The value is called valence.
24.W hat is Laisz-faire leader?
A:Laisz-faire leader generally give the group complete freedom,provide necessary materials,participate only to answer questions,and avoid giving feedback-in other words,they do almost nothing.
25.W hat is the Situational Leadership Theory?
A:Situational leadership theory is a theory (developed by Hery and Blanchard)bad on the premi that leaders need to
alter their behaviors depending on one major situational factor-the readiness of followers.
26.W hat are the 3 elements in leadership situation?
A:
27.W hat does the organizational control focus on?
A:Controlling means that managers develop appropriate standards,compare ongoing performance against tho standards,and take steps to ensure that corrective actions are taken when necessary.(本题答案不确定)
28.W hat does feed-forward control aim at?
A:Feedforward control focus on the regulation of inputs to ensure that they meet the standards necessary for the transformation process.
29.W hat is the concurrent control intended to?
A:Concurrent control involves the regulation of ongoing activities that are part of the transformation process to ensure that they conform to organizational standards.
30.H ow might the manager of a family-style restaurant u concurrent controls to
captureensure that the restaurant is providing customers with the highest quality food and rvice? What feedback controls could be uful?
31.W hat is the aim of marketing?
A:The aim of marketing is to making lling superfluous.The aim is to know and understand the customer so well that the product or rvice fits and lls itlf.
32.W hat is the production concept in marketing?
A:The term product covers physical goods,rvices,and a variety of other vehicles that one wants.
33.W hat is the firms’ aim by lling concept?
A:By lling concept,the firm’s aim is to ll what they make rather than make what the markets want.
34.W hat is the social marketing concept?
inparallel
A:The social marketing concept holds that the organization should
determine the needs,wants,and interests of target markets,it should then deliver superior value to customers in a way that maintains or improves the consumer's and the society’s wellbeing.
35.W hat is marketing rearch?
A:Marketing rearch is the systematic design,collection,analysis,and reporting of data and findings relevant to a specific marketing situation faced by the company.
36.H ow to collect primary data?
A:Primary data can be collected in four ways:obrvation,focus groups,surveys and experiment.
37.W hat are the major variables that might be ud in gmentation consumer
markets?
A:The major variables that might be ud in gmentation consumer markets include demographics (age and life-cycle stage,gender,income,and social class),psychographics (values,personality,and lifestyles),behavioral characteristics (ur status ,occasion,usage rate,loyalty status).
38.W hat are the 4Ps in marketing mix?
dirty是什么意思A:The marketing mix consists of designing products,pricing products,placing products and promoting products.
tokens39.W hat is human resource planning?
A:Human resource planning is the process by which management ensures that it has the right number and kinds of people in the right places,and at the right times,who are capable of effectively and efficiently completing tho tasks that will help the organization achieve its overall objectives. 40.H ow to make human resource planning?
A:Human resource planning can be condend into three steps:(1)asssing current human resources;(2)asssing future human resource needs;(3)developing a program to meet future human resource needs.
41.W hat is a job description?
the help
A:A job description is a written statement of what a jobholder does,how it’s done,and why it’s done.
42.W hat is decruitment?九年级英语单词朗读
A:If human resource planning indicates a surplus of employees,management may want to reduce the labor supply within the organization.This activity is called decruitment.
43.W hat are the major objectives of orientation?
A:The major objectives of orientation are to deduce the initial anxiety all new employees feel as they begin a new job;to familiarize new employees with the job,the work unit,and the organization as a whole;and to facilitate the outsider-insider transition.
以上为⼩吴邪个⼈观点，并不代表为标准答案，如有错误，请⾃⾏更正，与本⼈⽆关。
Writingbasis
Write an article on the following topic, and your article should be no less than 200 words.
1.How to be a successful manager
2.How to be a positive delegator
3.How to do interview homework
