分类图书名称作者lolz
营销管理(第13版·中国版)(工商管理经典译丛)Marketing Management in China [美]菲利普·科特勒、凯文·莱恩·凯勒Philip Kotler, Kevin Lane Keller
混沌时代的管理和营销
Chaotics: The Business of Managing and Marketing in the Age of Turbulence [美]菲利普·科特勒、约翰·卡斯林Philip Kotler , John A. Caslioneonelove
营销想象力
The Marketing Imagination [美]西奥多·莱维特Theodore M. Levitt
奎尔奇论营销
Readings in Modern Marketing [美]约翰·A·奎尔奇John A. Quelch21世纪报
全球营销管理(英文影印版) Global Marketing Management [美]沃伦·J·基根Warren J. Keegan
定位:头脑争夺战
Positioning: The Battle for Your Mind, 20th Anniversary Edition [美]艾·里斯、杰克·特劳特Al Ries, Jack Trout
22条商规:美国CE0最怕竞争对手读到的商界奇书
ojuThe 22 Immutable Laws of Marketing: Violate Them at Your Own Risk![美]艾·里斯、杰克·特劳特Al Ries, Jack Trout
BCG视野:市场营销的新逻辑[日]今村英明
从产品到服务
From Products to Services: Insights and experience from companies which have embraced the rvice economy [英]劳里·杨Laurie Young
威廉王子的婚礼顾客要买什么
Treasure Hunt: Inside the Mind of the New Consumer [美]迈克尔·西尔弗斯坦、约翰·巴特曼Michael J. Silverstein, John Butman
买
Buyology: Truth and Lies About Why We Buy [美]马丁·林斯特龙Martin Lindstrom
为什么顾客不购买你的产品
Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales [美]哈利·沃什伯恩、金堡·瓦里斯Harry Washburn, Kim Wallace
公务员面试注意事项
文化密码
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do [美]克洛泰尔·拉帕耶Clotaire Rapaille
measurement亿万市场:洞察中国新兴消费群
Billions: Selling to the New Chine Consumer [美]唐锐涛Tom Doctoroff
当购买成为习惯:让顾客离不开你的N个理由Indispensable: How To Become The Company That Your Customers Can't Live Without [美]乔·卡洛威Joe Calloway男士面部皮肤保养
市场营销及营销管理、销售及销售管理经典书单市场战略
营销理论mars talk
消费者心理学
atm