I. Definition(15%) 此题请写在答题纸上
Directions:interest是什么意思 Give the definition of the following.
(5 items)
Ⅱ. Translation (25%) 此题请写在答题纸上
Directions: Translate the following expressions from English into Chine or vice versa.
Section A Phra Translation (10%)
(10 items)
Section B Sentence Translation (15%)
easterly(3 items)
Ⅲ. Reading Comprehension (40%) 此题请用铅笔填涂在机读卡上
Directions: There are 4 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A., B., C. and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre.
（4 passages 20 items） （No. 41 – No. 60）
山东政法学院录取查询IV. Writing (20%) 此题请写在答题纸上
1. Definitions
1) free enterpri: an economic system in which private business compete with each other without much government control. (P3)
2) business plan: a formal statement of a t of business goals, the reasons why they are believed attainable, and the plan for reaching tho goals. It may also contain background information about the organization or team attempting to reach tho goals. (P5)
3) Marketing is an organizational function and a t of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. — the American Marketing Association (P25)
Marketing refers to the core business philosophy that directs the process of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties. — the World Marketing Association (P25)
4) Product is anything that can be offered for sale or u to another individual. It covers everything that goes into the development of the tangible or intangible object. (P26)
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5) Place refers to where and how you ll your product and where and how you distribute your product. Place can t quality and price expectations.
6) Promotion refers to the way you choo to promote your product, such as advertising, public relations, sales promotion, event marketing, as well as any personal one-on-one lling you do.
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7) Price not only pays for your cost of goods and profit, it does much more, such as communicating about the product, tting quality expectations, gmenting the consumers and even conveying how a consumer should consume the product.
8) Environment refers to every thing around you including your friends, family, advertising, trends, celebrities, prices, past experiences, status and perceived status etc. . (P123)
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9) Culture is what defines a particular group of people at a specific time and place. It is the culmination of the knowledge, values and beliefs a group of people hold in common. (P124)
10) brand experience: When an audience engages your brand in person through the media, or in other ways , it is called a brand experience. The brand experience should be such that the person who experiences the brand comes away a fan and pass that information to others. (P149)
2. valleyTranslation
business philosophy经营理念
entice consumers to buy products诱导消费者购买产品
promote products促销产品
robust growth强劲的增长
global powerhou具有全球影响力的企业
unsold inventory未售的存货
buying preferences购物偏好
mobile societies 流动性大的社会
volume deals 大批量交易
利益最大化maximize interest
opengl是什么
事件营销event marketing
产品设计与生产the design and manufacturing of the product
简化交易程序facilitate sales transactions
因特网宽带连接broadband access to the Internet
创造销售收入generate sales revenues
标价合理、高品质的电脑产品fairly priced, high-quality computer products
非品牌产品generic products
总之，市场营销是：a) 发现并满足消费者的愿望和需求； b) 并在这个过程中盈利。
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In summary, marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit.
市场营销是识别、预估和满足消费者需求，并为企业带来利润的管理流程。
Marketing is the management process for identifying, anticipating and satisfying consumer requirements profitably. — the U.K.’s Chartered Institute of Marketing
这个品牌的产品广告与实物不一致。
There is an inconsistency between the advertising and the product.
购买非品牌产品的主要原因是省钱。
mpeg 4Saving money is the primary reason for buying generic products.
A brand is a combination of differentiating attributes that connect on an emotional level with desired markets. A brand affects the thought process and the emotional respons of an audience. 品牌是不同特征的组合体现，与预期市场之间有情感上的联系。
A brand is the result of an aggregate of impressions provided through any number of touch points.品牌是人们第一次接触到产品时所形成的集中印象的产物。
