Keys to Unit 4 Alcoholic drinks and drinking culture
Section A Chine alcoholic drinks and drinking culture
Passage 1
Reading comprehension
1 1 F 2 F 3 T 4 T 5 T
2 菲尔普斯资料略
Verbal expression
学士学位翻译1 略
2 略
Critical thinking and cultural exploration
1 Chine liquor vs vodka and w加拿大感恩节hisky
Transcript
Vodkaphysical是什么意思 is a distilled beverage compod primarily of water and ethanol, sometimes with traces of impurities and flavorings. Traditionally, vodka is made by the distillation of cereal grains or potatoes that have been fermented, though some modern brands u other substances, such as fruits or sugar. Since the 1890s, the standard Polish, Russian, Belarusian, Ukrainian, Estonian, Latvian, Lithuanian and Czech vodkas are 40% alcohol by volume, abbreviated as ABV. The European Union has established a minimum of 37.5% ABV for any “European vodka” to be named as such. Products sold as “vodka” in the United States must have a minimum alcohol content of 40%. Even with the loo restrictions, most vodka sold contains 40% ABV. Vodka is traditionally drunk neat, which means not mixed with any water, ice, or other mixer, though it is often rved chilled in the vodka belt countries: Russia, Belarus, Poland, Ukraine, Lithuania, Latvia, Estonia, Sweden, Norway, Finland, and Iceland. It is also commonly ud in cocktailskansas university and mixed drinks.
Whisky is a type of distilled alcoholic beverage made from fermented grain mash. Various grains, which may be malted, are ud for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden barrels, generally made of charred white oak. It is a strictly regulated spirit worldwide with many class and types. The typical unifying characteristics of the different class and types are the fermentation of grains, distillation, and aging in wooden barrels.
(240 words)
2 Baijiu eking overas market expansion
In the city of Luzhou in Sichuan, at the confluence of Yangtze and Tuo rivers, is one of the core areas of Chine alcohol industry.
Over 200 liquor products from Luzhou are listed as national and provincial-level products, with many of the producers now attempting to expand overas.
Chine alcohol, or baijiu强尼戴普新片, is the most widely consumed spirit in the world, with 5 billion lit
res sold in 2016.
The latest statistics shows baijiu made up nearly 40% of the spirits produced worldwide last year.
However, baijiu only makes up 8% of global alcohol sales.
Lin Feng, the general manager of Luzhou Laojiao, a well-known Luzhou-bad baijiu producer, says foreign markets are still wide-open for Chine liquor producers, arguing the domestic market is overly saturated.
Luzhou Laojiao was the only Chine alcohol rved at the 2018 FIFA World Cup in Russia.
唯美电影Lin Feng says to attract more customers in Russia, the brand integrated Chine liquor into cocktails to boost sales.
“We displayed our liquor products in every box of the stadiums at the World Cup, as well
as demonstrating Chine alcohol culture with some live shows. We especially wanted to u the event to test our cocktail products and e how consumers would accept it. Surprisingly it was so popular that our supply wasn’prefer用法t even enough.”
Lin Feng says Luzhou Laojiao has sped up the internationalization of its brand.
"For the past two years, we have brought Chine alcohol to some of the Belt and Road countries and demonstrated our products with multiple promotion activities. Last year, for example, we promoted baijiu in Russia with a special fireworks display at the Red Square. We also did promotions in New York and places in Canada and Australia; this year is focud on South Africa, as well as many European countries like the UK. We have consistently made efforts to show others Chine alcohol culture and increa overas consumption."
In recent years, not only Luzhou Laojiao, but other Chine alcohol producers have chon to be creative, developing new alcohol products.
Some are turning to fruit mixed alcohols and health care Chine wine which are among the favorite items now being generated in an effort to open up the overas markets.
(368 words)
Passage 2
Reading comprehension
1 1 T 2 T 3 F 4 F 5 T
2 略publicdisgrace
Verbal expression
1 Introducing a game: Rock-paper-scissors
Transcript
Rock-paper-scissors is a hand game usually played between two people, in which each p
layer simultaneously forms one of three shapes with an outstretched hand. The shapes are “rock” (a simple fist), “paper” (a flat hand), and “scissors” (a fist with the index and middle fingers extended, forming a V). parliamentThe game has only two possible outcomes other than a tie: one of the two players wins, and the other player los.
A player who decides to play rock will beat another player who has chon scissors becau “rock crushes scissors”, but will lo to one who has played paper becau “paper covers rock”; a player of paper will lo to a player of scissors becau “scissors cut paper”. If both players choo the same shape, the game is tied and is usually immediately replayed to break the tie.
