Unit 2 Company Profiles
I. Periods: 2
II. Content:
◆Introducing a company’s profile(background, business scope,etc.)
I. Aims & Demands:
learn to talk about a company’s business.
listen & repeat the dialogues or passages about how to describe a company,grasp the ntence patterns on burning outcompany’s profile.
IV. Main & Hard Points:
Main Points:dirty diana the ntence patterns on company’s profile.
romantic loveHard Points: Uful expressions
V. Teaching Methods: Interactions; Listening & Speaking
VI. Teaching Tool: Multimedia classroom
cranesVII. Teaching Steps:
Step1.Lead –in
A company’s profile is often ud to introduce a company by giving a brief account of its history and its scope of business. Here are some typical remarks for introducing a company. Read them and try to translate into Chine.(page20-21)虚数
viking1. Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 31.8 billion in 2002. 荷兰皇家飞利浦电子集团是世界上最大的电子公司之一，在欧洲名列榜首，2002年的销售额达318亿欧元。
2. Its 170 000 employees in more than 60 countries are active in the areas of consumer e
lectronics, domestic appliances, components, miconductors, and medical systems. 它在60多个国家里拥有17万名员工，他们活跃在日用电子产品、家用电器、电子元件、半导体和医疗系统等领域。
3. Philips is quoted on the NYSE London and other stock exchanges. 飞利浦的股票在纽约、伦敦和其他股票交易所中上市。
4. Royal Philips Electronics is the tenth on Fortune’s list of global top electronics corporations. 皇家飞利浦电子集团在《财富》杂志全球最大电子公司中排名第十。
Step2.Dialogues (page21-22)
1. Listen & repeat
2. Read & translate, and learn the uful expressions:
Some Related Words & expressions
1) be in business 开展业务
2) be bad in 总公司/总部在
3) have ven branch offices 有7家办事处
4) be engaged in 从事于…
5) application software 应用软件
6) fulfill that need 满足需要
7) deal in 经营
8) registered capital 注册资金
9) Shanghai Stock Exchange 上海证券交易所
10) have a market capitalization 进行市场投资
11) net profit 纯利润
12) annual production/ output 年产量
13) consists of six departments 由6个部门组成
14) top quality integrated circuits 高质量的集成电路
Step3.Listen and Read (page25)
Listen to a brief introduction to a company and complete the profile according to the information you get.
1. Read the information and predict
2. Listen and write
fm transmitterIBM Japan Company Profile The driving force for a new creativity in 1. the 21st century Headquarters: 3-2-12 Roppongi Minatoku,2. Tokyo, JAPAN Phone: 03-3586-1111 0120-04-1992 (Dial IBM) trafficjam3. President and CEO : Takuma Otoshi Founded: 4. June 17,1937 Capitalization: 5. 135.3 billion yen Number of Employees: 6. a staff of 21 671 Major Business Lines: Information Processing Systems 7. Software 8. Communications Systems |
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Step4. Data Bank -- Workbook (page19 and page28)
Practice the patterns & expressions for talking about a company.
1What do you mainly deal in?
你们主要经营什么？
2 How many employees do you have?
你们有多少名员工
3 What are your main products?
你们的主要产品是什么
4 What’s your annual production/output?
你们的年产量是多少
5 Are you developing any new products?
strikeout
你们 在开发新产品吗
6 We’ve been in business for five years.
我们开展业务已经 有5年了
7 Our registered capital is 50 million yuan.
我们的注册册资金是50000万元
8 Last year our net profit was 2 million yuan.
去年我们的纯利润是200万元
9 Our company is bad in Beijing
我们的总公司在北京
10 The annual output is 50000 tons
我们的年产量是5万吨
1The company is a small privately owned business
本公司是一家小型私人企业
2 We are a small firm with 21 professionals
本公司是一家有21名专业人员的小企业
3The company is a manufacturer of electronic components
本公司生产电子元件
4 Our sales are up 30 percent over last year shell shocked
