TEM-4阅读理解训练题
2017年TEM-4阅读理解训练题
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questions 34 to 38 are bad on the following passage:
reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. they contend that reebok shoes appeal to diver market gments, especially now that the company offers basketball and children's shoes for the under-18 t and walking shoes for older customers not interested in aerobics or running. the executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. still, despite its emphasis on new markets, reebok plans few changes in the up market retailing network that helped push sales to ’1 billion ann
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ually, ahead of all other sports shoe marketers. reebok shoes, which are priced from '27 to ’85, will continue to be sold only in better specialty, sporting g goods, and department stores, in accordance with the company's view that consumers judge the quality of the brand by the quality of its distribution. in the past few years, the massachutts-bad company has impod limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. at times the unexpected demand for reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already bad. the fulfillment problems em to be under control now, but the company is still lective about its distributors. at prent, reebok shoes are available in about five thousand retail stores in the united states. reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exerci footwear replaced conventional running shoes. through product diversification and careful market rearch, reebok hopes to avoid the distribution problems nike came across veral years ago, when nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
34. one reason why reebok's managerial personnel don’t like their shoes to be called “footwear for yuppies” is that _______.
a) they believe that their shoes are popular with people of different age groups
b) new production lines have been added to produce inexpensive shoes
c) “yuppies” usually evokes a negative image
d) the term makes people think of prohibitive prices
35. reebok's view that “consumers judge the quality of the brand by the quality of its distribution” (line 5, para. 2) implies that ______.研究生学位英语考试
a) the quality of a brand is measured by the rvice quality of the store lling it
b) the quality of a product determines the quality of its distributors
c) the popularity of a brand is determined by the stores that ll it
d) consumers believe that first-rate products are only sold by high-quality stores.
36. reebok once had to limit the number of its distributors becau ______.
a) its supply of products fell short of demand
怎么给皮肤补水b) too many distributors would cut into its profits
c) the reduction of distributors could increa its share of the market
d) it wanted to enhance consumer confidence in its products
fromsport37. although the reebok company has solved the problem of fulfilling its orders, it ______.
a) does not want to further expand its retailing network
e you laterb) still limits the number of shoes supplied to stores
c) is still particular about who lls its products
d) still carefully choos the manufacturers of its products
38. what lesson has reebok learned from nike's distribution problems?
a) a company should not ll its high quality shoes in discount stores.
b) a company should not limit its distribution network.
c) a company should do follow-up surveys of its products.
d) a company should correctly evaluate the impact of a new craze on the market
questions 39 to 41 are bad on the following passage:
cars account for half the oil consumed in the u.s., about half the urban pollution and one fourth the greenhou gas. they take a similar oil of resources in other industrial nations and in the cities of the developing world. as vehicle u continues to increa in the coming decade, the u.s. and other countries will have to deal with the issues or el face unacceptable economic, health-related and political costs. it is unlikely that oil
prices will remain at their current low level or that other nations will accept a large and growing u.s. contribution to global climatic change. policymakers and industry have four options: reduce vehicle u, increa the efficiency and reduce the emissions of conventional gasoline-powered vehicles, witch to less harmful fuels, or find less polluting driving systems. the last of the —— in particular the introduction of vehicles powered by electricity is ultimately the only sustainable option. the other alternatives are attractive in theory but in practice are either impractical or offer only marginal improvements. for example, reduced vehicle u could solve traffic problems and a host of social and environmental problems, but evidence from around the world suggests that it is very difficult to make people give up their cars to any significant ex tent. in the u.s., mass-transit rider ship and carpooling have decline d since world war ii. even in western europe, with fuel prices averaging more than '1 a liter (about ’4 a gallon) and with easily accessible mass transit and den populations, cars still account for 80 percent of all pasnger travel. improved energy efficiency is also appealing, but automotive fuel economy ha s barely made any progress in 10 years. alternative fuels su
mouldsch as natural gas, burned in internal-combustion engines, could be introduced at relatively low cost, but they would lead to only marginal reductions in pollution and greenhou missions (especially becau oil companies are already spending billions of dollars every year to develop less polluting types of gasoline)。
镀铬英文
39. from the passage we know that the incread u of cars will ______.
a) consume half of the oil produced in the world
b) have rious conquences for the well-being of all nations
lycopenec) widen the gap between the developed and developing countries
d) impo an intolerable economic burden on residents of large cities
40. the u.s. has to deal with the problems arising from vehicle u becau ______.
a. most americans are reluctant to switch to public transportation systems
四色性格b) the prent level of oil prices is considered unacceptable
c) other countries will protest its increasing greenhou emissions
d) it should take a lead in conrving natural resources
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41. which of the following is the best solution to the problems mentioned in the passage?
a) the designing of highly efficient car engines.
b) a reduction of vehicle u in cities.