Educational programs of the Kentucky Cooperative Extension Service rve all people regardless of race, color, age, x, religion, disability, or national origin.
孤儿院英文Agritourism
Introduction
Agritourism is any commercial enterpri that combines agriculture and tourism on a working farm, ranch, or other agribusiness operation. The Commonwealth of Kentucky defines agritourism as “The act of visiting a working
幸福终点站美国版电影
farm or any agricultural, horticultural, or agribusiness operations for the purpo of enjoyment, education or active involvement in the activities of the farm or operation.”
Also referred to as “entertainment farming” or “agritainment,” agritourism is a means of diversifying the farm and adding value
(i.e. the farm experience) to products already produced on the farm. This is a hospitality business that requires strong public relations skills. It also necessitates the cooperation of
the entire farm family and a willingness to take risks.
Agritourism Opportunities
The opportunities for agritourism are virtually endless and can take the form of providing accommodations, entertainment opportunities, educational activities, and/or outdoor recreation. A myriad of farm activities, special events, festivals, and demonstrations are possible. Direct agricultur
al
sales opportunities exist in the form of U-pick, roadside stands, farm stores, and food rvices. In addition to standard fare, on-farm sales can include specialty crops and products, as well as agricultural gift and craft items. Providing visitors with something to e, something to do and something to purcha is a sound strategy.
Examples of agritourism opportunities include:
Accommodations
• Bed and breakfast • Farm vacations • Guest/dude ranch • Retreat centers
Educational/Entertainment • Agricultural tours • Barn dances
• Cook-offs/baking contests • Concerts/musical events • Cultural/heritage tours • Exotic/domestic animals • Farm demonstrations • Festivals
• Historical re-enactments • Holiday events (e.g. Christmas, Halloween)
• Host special occasion events (e.g. weddings)• Hor farm tours • Mazes • Petting zoos • Winery/distillery tours/events/wine-tasting Outdoor recreation
• Bird-watching • Bonfires • Camping
• Fee fishing/hunting • Horback riding • Picnic grounds • Scenic/nature trails • Wagon/sleigh/hay rides
Agriculture & Natural Resources • Family & Consumer Sciences • 4-H/Youth Development • Community & Economic Development
University of Kentucky CCD Home CCD Crop Profiles College of Agriculture, Food and Environment
• Pony rides • School tours • Seasonal festivals
Marketing
The target market will largely be determined by the type of agritourism planned. For example, a bed and breakfast is more likely to attract out-of-town tourists, while hayrides, pumpkin patches, and pettixna
ng zoos will tend to draw local families with children, as well as school tours. Marketing strategies should be directed toward the appropriate target audience. Consulting with or surveying potential customers can help to identify the products, rvices and recreational activities that are most desirable.
The Kentucky Department of Agriculture (KDA) Division of Agritourism has launched a Web site for the purpo of promoting agritourism in the Commonwealth. Agritourism operators can have their business information included in the site’s archable databa. Currently there are roughly 300 agritourism and agritourism-affiliate operators in the Farms Are Fun databa.
In addition to the databa, the KDA will u the registrant’s information to create a free Web page accessible from this site. Up to 3 digital images may be included with the business information (business name, contact information, hours of operation, directions, and upcoming events). To register, click on the “Agritourism Business Submission Form” link near the middle of the Kentucky Farms Are Fun home page. Additional means of advertiment include the u of billboards and other well-placed signage, mass media (newspapers, radio, and TV), and social media (e.g. Facebook, Twitter). Distributing brochures and flyers to schools and business can also help promote your business. Local chambers of commerce, welcome centers, and visitor bureaus can also provide
free advertising.
Market Outlook
T ourism is Kentucky’s third largest industry, contributing more than 8 billion dollars annually to the state’s economy. Agritourism, along with nature-bad tourism, average a 30 percent increa annually nationwide, making the the fastest growing gments of the tourism industry.
Business Considerations
Pros and Cons
It is important to examine and weigh all of the pros and cons before entering into any kind of agritourism venture. On the plus side, agritourism can provide supplementary income to the farm business and rve as a means of employing staff beyond the regular growing ason. For tho who enjoy working with the public, agritourism can be fun and rewarding. It is also an excellent way of promoting crops and value-added products produced on the farm. Agritourism can also strengthen the local economy of the community by drawing more tourists (and their dollars) into the area, as well as providing employment opportunities. However, there can also be challenges to agrit
ourism. Start-up costs, including farm renovations, marketing, and liability insurance, can be high. Operating an agritourism business requires management and marketing skills different from tho needed for running the typical farm. A tourism enterpri can require long, labor-intensive hours often focud on weekend and holiday traffic. Even for tho with excellent social skills, dealing with the public can be challenging. Finally, agritourism may significantly impact the entire farm family; be sure all members are “on board”
before moving forward.
Site lection and planning
Starting small and expanding as experience and success dictate can be an effective strategy for beginning an agritourism enterpri. A thorough inventory of your current farm operation and available resources is an esntial first step in determining the agritourism opportunities most suited for you and your farm. Begin by listing the crops, livestock, poultry, or goods already produced on the farm.
In addition, take into consideration the farm’s existing buildings, wildlife, natural landscape features, bodies of water, and proximity to other tourist attractions. An evaluation of resources should also include asssing family member interests, capabilities, and limitations. Consider also the location and size of your farm. The agritourism operation should
be easily accessible and have sufficient parking. Becau urban and suburban residents are more likely to visit a farm
than rural residents, the farm should
be located within a reasonable distance
of one or more significant population centers. Nearby cities can provide the
new business with large numbers of potential customers.
Once you have evaluated your resources
and decided to move forward, it is important to design a business and marketing plan as a guide to developing,
remind是什么意思and later expanding, your enterpri. Include activities you will start out with,numa
as well as a timetable for adding new enterpris and expanding. You will also need to investigate the local, state,
and federal laws and regulations that govern the products and rvices being marketed. Adequate liability insurance protection will be required. Labor requirements
Labor needs will vary depending on the type of enterpri and its size, as well as the hours and as
ons of operation. Family may be able to meet the labor requirements of a small business, while outside labor may be needed for larger business. People skills are a must for workers who have direct contact with the public.
Economic Considerationselliptical
Startup expens may include the cost of renovations and new construction, liability insurance, advertising, providing restroom facilities, and parking. Additional costs can include various permits, signs, and labor. Actual costs will vary depending on the type and size of operation planned, as well as available resources.
Potential sources of income include: a per person general entrance fee, fees for extra activities (such as pony rides or tours), and on-farm
sales. Fees are often
nominally priced, with
on-farm sales providing
backorderthe main means of
income. Linking an
on-farm experience
with something already
being produced for sale
on the farm is often
the most successful
strategy for using
agritourism to increa
farm profitability.
Agritourism operators
can link the experience
of visiting the farm
with a particular
product, creating a
desire for consumers
to consume and purcha additional farm products even after the agritourism experience is completed.
Selected Resources
• Division of Agritourism (Kentucky Department of Agriculture)
/marketing/agritourism/
index.htm
投保英文For additional information, contact your local County Extension agent
Photos by Alison Thompson Murphy, Kentucky Department of Agriculture (pg. 1); Matt Barton, University of Kentucky Ag Communications (pg. 2), and Kentucky Department of Agriculture (pg. 3)
Reviewed by Stephen Yates, Kentucky Department of Agriculture (Revid 2008)Reviewed by Ben Shaffar, Kentucky Department of Agriculture (Revid 2011)
• Kentucky Farms Are Fun (Kentucky Department of Agriculture)
/index.htm • Liability for Visitors to Farm Property (University of Kentucky, 2004)
ces.ca.uky.edu/cesrc-files/west/Liability_for_Visitors_to_Farm_Property.pdf
• Marketing Assistance Available for Tourism Business in Kentucky (University of Kentucky, 2004)
www.ca.uky.edu/agc/pubs/dev/dev4/dev4.pdf
• Roadside Farm Markets: Certified Roadside Market Program (Kentucky Farm Bureau)
/federation/program-links/roadside-farm-markets/
• West Kentucky /
• Agricultural Tourism (University of California Small Farm Center)
www.sfc.ucdavis.edu/agritourism/• Agritourism (Virginia Cooperative Extension, 2001)
• Alternative Enterpris and Agritourism: Farming for Profit and Sustainability Resource Manual (USDA-NRCS, 2008) 1.5 MB v/Internet/FSE_DOCUMENTS/nrcs143_009322.pdf • Agritourism in Focus: A Guide for
Tenne Farmers, PB-1754 (University of Tenne Extension, 2005) 2.7 MB file
<.edu/publications/Documents/PB1754.pdf
• Center for Profitable Agriculture (University of Tenne)cpa.utk.edu/
• Considerations for Agritourism Development (Cornell University, 2000)
nsgl.gso.uri.edu/nysgi/nysgig98001.pdf • Considering an Agritainment Enterpri for Georgia? (University of Georgia, 2002)www.agmrc/media/cms/
Agritainmentpdf_263439021F9DA.pdf • Direct Marketing (ATTRA, 1999)
take up什么意思• Entertainment Farming and Agri-Tourism (ATTRA, 2004)
• Providing Farm Tours (Alberta, Canada, 2001)
v.ab.ca/$department/deptdocs.nsf/all/agdex1360?opendocument • Starting Your Agritourism Venture (North Carolina Department of Agriculture, v/markets/agritourism/love has it all
documents/Starting_Your_Agritourism_Venture.pdf
• Taking the First Step: Farm and Ranch Alternative Enterpri and Agritourism Resources Evaluation Guide (USDA, 2004) ftp://v/Economics/AltEnterpri/FirstSteps.pdf
• Tips for Selling with: Agritourism and “Pick-Your-Own” (ATTRA, 2012)
• Using Alternative Enterpris and
Recreational Development to Bolster Farm Incomes (University of Arkansas et al., 2013) 10 MB file
www-stage.ofp.v/wp-content/uploads/2013/01/rrumley_agritourism-workbook.pdf
