Washing Away Your Sins:Threatened Morality and Physical Cleansing锆石怎么读
Chen-Bo Zhong 1*and Katie Liljenquist 2
Physical cleansing has been a focal element in religious ceremonies for thousands of years.The prevalence of this practice suggests a psychological association between bodily purity and moral purity.In three studies,we explored what we call the ‘‘Macbeth effect’’—that is,a threat to one’s moral purity induces the need to clean onelf.This effect revealed itlf through an incread mental accessibility of cleansing-related concepts,a greater desire for cleansing products,and a greater likelihood of taking antiptic wipes.Furthermore,we showed that physical cleansing alleviates the uptting conquences of unethical behavior and reduces threats to one’s moral lf-image.Daily hygiene routines such as washing hands,as simple and benign as they might em,can deliver a powerful antidote to threatened morality,enabling people to truly wash away their sins.
W
hen we find ourlves in morally compromising situations,how do we deal with the conquences of un-ethical behavior,given that most if not all of us desire a moral lf-image?This paper inves-tigates a basic coping mechanism that has been ud by religions for centuries:washing away one _s sins.
Physical cleansing,such as bathing or washing hands,is at the core of many religious rituals.Baptism,for instance,is a water puri-fication ritual practiced by Christians,Man-daeanists,and Sikhs.Christians follow the admonition,B Ari and be baptized,and wash away your sins [(1),with faith that through the symbolic cleansing of their bodies they might also achieve a cleansing of conscience.Phys-ical cleansing is also central to Islam;wudu (often translated as B ablution [)is the Muslim act of washing parts of the body in clean water to prepare for worship.Likewi,Hinduism requires great attention to bodily purity (2).Thus,many major religions discipline bodily purity,suggesting that physical cleansing ceremonies can purify the soul.
Rearch on the correspondence between physical and moral purity (3)has speculated that people are predispod to u categories that are bad on bodily experience (such as clean versus dirty)to construct complex so-cial categories (such as moral versus im-moral)(4).For example,in English,words such as B clean [and B pure [describe both physical and moral states (e.g.,he has a clean record).Likewi,the Mandarin phra B a pair of dirty hands [refers to a person who steals.
The association between bodily and moral purity may be bad not only in cognition,but in emotion as well.As an example,
B disgust [reprents an emotion that is experienced in both physical and moral do-mains.Pure disgust was originally a gustatory emotion rooted in evolution to avoid the intake of potentially hazardous food.Over time,it has taken on social and cultural meanings and has expanded to encompass broader categories of aversions including social or moral violations (5,6).Although the experience of pure disgust devoid of mor-al connotations can be subjectively and behaviorally differentiated from the experi-ence of disgust with moral connotations (7),they coincide considerably.Specifically,pre-vious rearch suggests that pure disgust and moral disgust not only lead to similar facial expressions and physiological activation (6)but also recruit partially overlapping brain regions,mainly in the frontal and temporal lobes (7).Given the psychological,physio-logical,and neurological overlap between physical and moral disgust,physical cleans-ing acts that mitigate physical disgust might also reduce social or moral disgust,thereby alleviating moral condemnation.
Thus,Lady Macbeth _s hope that a little bit of water would clear her of the treacherous murder of King Duncan might not have been a product of literary creativity,but of Shakespeare _s acute understanding of the
human psyche.If physical and moral purity are so psychologically intertwined,Lady Macbeth _s desperate obssion with trying to wash away her bloodied conscience while crying,B Out,damned s
pot!Out,I say![(8)may not have been entirely in vain.
Given that physical cleansing might func-tion as a surrogate for moral purification,we t out to investigate (i)whether a threat to moral purity activates a need for physical cleansing (i.e.,the Macbeth effect)and (ii)whether physical cleansing is actually effica-cious in helping people cope with moral threats.We first determined whether a threat to moral purity increas the mental accessi-bility of cleansing-related words.We asked participants to recall in detail either an ethical or unethical deed from their past and to describe any feelings or emotions they experienced.Then they engaged in a word completion task in which they converted word fragments into meaningful words (9).Of the six word fragments,three (W __H,SH __ER,and S __P)could be completed as cleansing-related words (wash,shower,and soap)or as unrelated words (e.g.,wish,shaker,and step).Participants who recalled an unethical deed generated more cleansing-related words than tho who recalled an ethical deed E F (1,58)04.26,P 00.04^,suggesting that unethical behavior enhances the accessibility of cleansing-related concepts (Table 1).
Was this accessibility the result of an urge to clean one _s body when moral integrity was threatened?Study 2investigated whether an implicit threat to moral purity produces a psychological desire for cleansing,through expresd preferences for cleansing products.Participants were told tha
t we were investi-gating the relationship between handwriting and personality and were asked to hand-copy a short story written in the first person.The story described either an ethical,lfless deed (helping a co-worker)or an unethical act (sabotaging a co-worker)(9).Participants then rated the desirability of various products from 1(completely undesirable)to 7(com-
1
Department of Organizational Behavior and HR Management,Joph L.Rotman School of Management,University of Toronto,Toronto,Ontario M5S 3E6,Canada.2Department of Manage-ment and Organizations,Kellogg Graduate School of Manage-ment,Northwestern University,Chicago,IL 60208,USA.*To whom correspondence should be addresd.E-mail:chenbo.zhong@rotman.utoronto.ca
Table 1.Summary of Results.Study 1measured the effect of recalling ethical versus unethical behavior on the mental accessibility of cleansing-related words.Study 3explored the effect of recalling ethical versus unethical behavior on the likelihood of choosing antiptic wipes (over pencils).Study 4assd the effect of hand cleansing on the likelihood of engaging in moral compensatory behaviors (i.e.,offering help).
Study 1:Average number of cleansing-related words completed (SEM)Study 3:Percentage
who cho antiptic wipes Study 4:Percentage who volunteered to
help Ethical recall (n 030)Unethical recall (n 030)Ethical recall (n 016)Unethical recall (n 016)Cleand (n 022)Not cleand (n 023).90(1.88)
1.43(1.77)jenna haze
33.3%
66.7%
40.9%
73.9%
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pletely desirable).Cleansing products includ-ed Dove shower soap,Crest toothpaste,Windex cleaner,Lysol disinfectant,and Tide detergent;other products included Post-it Notes,Nantucket Nectars juice,Energizer batteries,Sony CD cas,and Snickers bars.As expected,copying the unethical story in-cread the desirability of cleansing products as compared to copying the ethical story E F (1,25)06.99,P 00.01^,with no differ-ences between conditions for the noncleans-ing products E F (1,25)00.02,P 00.89^(Fig.1).We sought to replicate the results of Study 2using behavioral measures,so our next study examined the likelihood of taking an antiptic cleansing wipe after recalling an ethical or unethical deed.Participants engaged in the same recall task as in Study 1and were then offered a free gift and given a choice between an antiptic wipe and a pencil (verified in a control condition to be equally attractive offerings).Tho who recalled an unethical deed were more likely to take the antiptic wipe (67%)than were tho who recalled an ethical deed (33%)(c 204.57,P 00.03)(Table 1).
The three studies provided evidence for the Macbeth effect:Exposure to one _s own and even to o
thers _moral indiscretions pos a moral threat and stimulates a need for physical cleansing.Our final study inves-tigated the efficacy of physical cleansing—can it actually wash away moral sins?
Physical cleansing may wash away moral sins through symbolic lf-completion (10);that is,people are motivated to complete their lf-definitions (e.g.,musicians)when indicators or symbols of this definition are lacking (e.g.,skills)by engaging in activities that complete the symbols (e.g.,training).Thus,when moral lf-definition is at stake,such as when one has indulged in morally questionable activities,one should naturally be motivated to engage in activities that will restore moral integrity.For
instance,Tetlock and colleagues (11)have shown that the mere contemplation of violating one _s core values spurs intent to take actions that will restore and protect tho values.The restoration or completion of the moral lf can be achieved through direct restitution,but it may also be achieved through substitutable symbols or activities that are not directly related (10,11).Given the demonstrated association between physical cleansing and moral purity,cleansing activities that improve physical cleanliness may also compensate for moral impurity.
Thus,we expected that a threat to the moral lf would motivate the restoration of moral purity throug
h direct compensatory be-haviors (e.g.,volunteering to help).If,howev-er,physical cleansing restores the moral lf,then individuals should have less need to engage in direct compensatory behaviors after physically cleansing themlves.
This is indeed what we found.In Study 4,participants described an unethical deed from their past (the same recall task as in Study 1).Afterwards,they either cleand their hands with an antiptic wipe or not.Then they completed a survey regarding their current emotional state (9).After completing the sur-vey,participants were asked if they would volunteer without pay for another rearch study to help out a desperate graduate stu-dent.Presumably,participants who had cleand their hands before being solicited for help would be less motivated to volunteer becau the sanitation wipes had already washed away their moral stains and restored a suitable moral lf.
As predicted,physical cleansing significant-ly reduced volunteerism:74%of tho in the not-cleand condition offered help,whereas only 41%of participants who had a chance to clean their hands offered help (c 205.02,P 00.025).Thus,the direct compensatory behavior (i.e.,volunteering)dropped by almost 50%when participants had a chance to physically clean after recalling an unethical behavior (Table 1).
Physical cleansing also influenced partic-ipants _emotional state.Bad on an explorato-ry factor analysis (9),the assd emotions clustered into two categories:moral emotions (i.e.,disgust,regret,guilt,shame,embarrass-ment,and anger;Cronbach Alpha 00.90)and nonmoral emotions (i.e.,confidence,calm,excitement,and distress;Cronbach Alpha 00.65).As expected,participants who cleand their hands after the unethical recall reported reduced moral emotions (M 0 1.75,SEM 00.19)compared with tho who did not (M 02.23,SEM 00.26),F (1,41)02.94,P 00.047.Hand washing,however,did not influence nonmoral emotions,F (1,41)00.25,P 00.31(12).
The four studies document a psycholog-ical association between physical and ethical cleanliness:Threats to moral purity activate a
need for physical cleansing,which can assuage moral emotions and reduce direct compensatory behaviors.Although there are surely limits to the absolution afforded by a bar of soap,our findings shed light on Lady Macbeth _s feverish attempts to physically clean herlf after the murder of King Duncan.If even an implicit threat to one _s moral image can produce a psychological need to engage in cleansing behaviors,it is only natural that tho who suffer genuine guilt would be all the more relentless in their attempts to restore a pure conscience.
The implications of this rearch may be substantial.Future studies that specifically address the psychological and behavioral conquences of physical cleanliness will provide valuable insight into regulatory mech-anisms that drive ethical decisions.Given the boost to one _s moral lf afforded by physical cleansing,how might it influence subquent behavior?Would adherence to a rigorous hygiene regimen facilitate ethical behavior?Or,would cleansing ironically licen un-ethical behavior?It remains to be en whether clean hands really do make a pure heart,but our studies indicate that they at least provide a clean conscience after moral trespass.
References and Notes
ken1.The Holy Bible (King James Version),Acts 22:16.
2.C.J.Fuller,The Camphor Flame:Popular Hinduism
and Society in India (Princeton Univ.Press,Princeton,NJ,1992).
3.J.Haidt,S.Algoe,in Handbook of Experimental Existential Psychology ,J.Greenberg,S.L.Koole,T.Pyszczynski,Eds.(Guilford,New York,2004),pp.322–335.
4.G.Lakoff,Women,Fire,and Dangerous Things (Univ.of Chicago Press,Chicago,1987).
5.J.Haidt,P.Rozin,C.McCauley,S.Imada,Psychol.Dev.Soc.9,107(1997).
6.P.Rozin,L.Lowery,R.Ebert,J.Pers.Soc.Psychol.66,870(1994).
7.J.Moll et al.,Cogn.Behav.Neurol.18,68(2005).8.W.Shakespeare,Macbeth ,act 5,scene 1,line 38,in Signet Classic Edition,S.Barnet,Ed.(Penguin,London,1998).
9.Materials and methods are available as supporting material on Science Online.
10.R.A.Wicklund,P.M.Gollwitzer,Basic Appl.Soc.Psychol.
恩波教育2,89(1981).
11.P.E.Tetlock,O.V.Kristel,S.B.Elson,M.C.Green,
J.S.Lerner,J.Pers.Soc.Psychol.78,853(2000).
12.We included participants’x as a covariate.Sex itlf had
no impact on emotional state or offers of help.We ud one-tailed tests for the effect of cleansing on emotional state becau we had predicted that hand washing would reduce moral emotions but not
affect the other emotions.13.This rearch was supported by a grant from Dispute
Resolution Rearch Center at the Kellogg School of Management at Northwestern University and an NSF Graduate Fellowship to K.L.We thank A.Galinsky for his insights and support and G.Ku and K.Murnighan for their thoughtful comments on earlier drafts of the paper.
Supporting Online Material
anthony hamiltonwww.sciencemag/cgi/content/full/313/5792/1451/DC1Materials and Methods Tables S1and S2References and Notes
1June 2006;accepted 12July 2006
10.1126/science.1130726
Fig.1.Effect of hand-copying an ethical (n 016)vs.unethical story (n 011)on the desirability of cleansing and noncleansing products on a scale of 1(low)to 7(high).Error bars reprent standard error.
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ERRATUM
www.sciencemag SCIENCE ERRATUM POST DATE 13 OCTOBER 20061
Reports:“Washing away your sins: threatened morality and physical cleansing” by C.-B. Zhong and K. Liljenquist (8 Sept. 2006, p. 1451). In Table 1, the Study 3 data were entered incorrectly. The percentage who cho antiptic wipes in the Ethical Recall condition was 37.5%, not 33.3%, and the percentage who cho antiptic wipes in the unethical recall condition was 75%, not 66.7%.
Post date 13 October 2006
ERRATUM
Erratum for the Report: “Washing away your sins: Threatened morality and physical cleansing” by C.-B. Zhong and K. Liljenquist In the Report “Washing away your sins: Threatened morality and physical cleansing,” the SEM values for Study 1 were entered incorrectly in Table 1. For the effect of ethical recall, the value should be .188, not 1.88, and for the effect of unethical recall, the value should be .177, not 1.77. The authors gratefully acknowledge A. Brouwer, S.A. Koppes, L. Wolters, L.D.J. Kuijper, and C. Zonneveld for pointing out this error.
DOI: 10.1126/science.1130726
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