⼤学体验英语综合教程3习题（答案）Unit7
Unit 3> Famous Brand Names
Lead-in
Answer: 4 3 6 2 1 5
Passage A
Think About It:
1. What is a bathtub battleship referred to as in this passage?
Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.
2. Why is Ivory Soap so popular among Americans?
Answer: It is pure and it floats.
3. How did Proctor & Gamble succeed in promoting Ivory Soap?
Answer: It took advantage of a successful nationwide advertising campaign.
Read and think
（⼆）、Ivory Soap
1、About the brand name:
adoptAnswer: The brand name was lifted from “out of ivory palaces”, a phra found in the Bible.
2、About the company:
Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company.
* For decades Proctor & Gamble produced candles and soap.
* It took more than twenty years for sales to top one million dollars.
3、Does the author generally encourage students to join clubs and societies? Why? Answer: 1) The quality of the product: safe, mild, and pure. And it floats.
2) The profitability of the product:
* Ivory Soap has earned billions of dollars for the company.
* Annual sales of the products under the Proctor & Gamble umbrella, including Ivory Soap exceed thirty billion dollars.
3) The popularity of the product:
* When it comes to washing out the mouth of naughty children nothing beats Ivory Soap.
* At least half a dozen generations of Americans have gotten themlves clean with Ivory.
* So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.
* Generations of little boys have converted bars of Ivory Soap into bathtub battleships.
（三）、Answer: 1. the introduction of its floating soap, an enormous new factory in a place called Ivorydale, Annual sales, billions of dollars,
2. safe, mild, and pure, solid and spotless, American institution, Washington Monument, respected, Congress, American history
新标准英语第七册
（四）、Answer: advertising, brand, promoted, proved, popular, expression, global, immigrants
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（五）、1. France has already pledged billions of dollars in aid next year. Answer: France has already pledged billions of dollars in aid next year.
法国已经保证明年提供数⼗亿美元的援助。
2. You shouldn’t promi what is impossible.
Answer: You shouldn’t promi what is impossible.
你不应对不可能做到的事做出保证。
3. The boss assured him that she had no plan to let him go.
Answer: The boss assured him that she had no plan to let him go.
⽼板向他保证并没有解雇他的打算。
4. It would be wi to get his eyes checked to ensure there is no problem. Answer: It would be wi to get his eyes checked to ensure there is no problem.
英语四级成绩查询忘记准考证号检查⼀下他的眼睛，以保证没有问题，是明智之举。
5. Measures have been taken to guarantee that no student will have to drop out of college for financial reasons. Answer: Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.
（学校）已经采取措施来保证学⽣不会因经济原因⽽辍学。
6. The manufacturer must warrant the quality of its products according to the regulations.
Answer: The manufacturer must warrant the quality of its products according to the regulations.
⽣产商必须按规定保证其产品质量。
（六）、Answer: 1. attain 2. modest 3. attractive 4. preci 5. campaign
2016年欧洲杯赛程
6. market
7. manufactures
8. sponsor
翻译英语怎么说9. imported 10. Brands （七）、Answer: 1. frown ... on 2. for instance 3. as a result 4. when it comes to 5. under ... Umbrella Read and translate
proven什么意思
（⼋）、1. 思想是通过语⾔来表达的。(by means of)
Answer: Thoughts are expresd by means of language.
enjoy的用法2. 我今年买的新书多得难以数清。(keep count of)
Answer: I have bought so many new books this year that it’s really difficult for me to keep count of them.
3. 这位⽼太太确信，今天她⼉⼦会回家来为她庆祝⽣⽇。(feel assured)
Answer: The old lady feels assured that her son will come back home today to celebrate her birthday.
4. 他妈妈坚持说他每⽉的零⽤钱不能超过100元。(exceed)
Answer: His mother insisted that his pocket money should not exceed 100 yuan per month.
5. 上个⽉我们买了⼀辆车，是⽤我的名字登记的。(register)
Answer: We bought a car last month, which was registered under my name. Read and simulate
（九）、
1、对于⼤部分美国青少年来说，要论既舒服⼜时尚的⾐着，没有什么能⽐得过T恤和⽜仔裤了。
Answer: For most American teenagers,when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.
2、李宁公司从2010年开始⼴为宣传“让改变发⽣”，并且使这种观念深⼊⼈⼼。
Answer: Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notion took hold.
3、当这条消息在⽹上⾸次发布时，上⽹浏览的⼈不计其数。
Answer: When the news was first relead online, the number of its viewers beats the imagination.
4、这个⼥孩在歌唱⽐赛上的杰出表现为她带来了巨⼤的机遇。
Answer: The girl’s big break came with her outstanding performance at the singing contest.
5、在许多欧洲国家，⼈们都反感在公共场所吸烟。
Answer: In many European countries people tend to frown on smoking in public places. Passage B
Think About It
1.Do you have a Haier product at home? If so, describe it.
Answer: Open.
2.Why is Haier so successful in the US?
Answer: It is Haier’s marketing strategy that works the success.
jigsaws3.Do you often have difficulties understanding English articles becau of too
many new words? Do you know you can get the conceptual meaning of a word or
a phra through its context clues in the parallel structure?
Answer: Open.
Read and complete
（⼗三）、
Model: Work and study must be your focus now.
You must focus your mind / attention on work and study now.
1. The firemen were having a battle against the flames.
Answer: The firemen were battling against the flames.
2. The company has not yet signed a contract with any advertising firm. Answer: The company has not yet contracted with any advertising firm.
3. Students are target consumers of this product.
Answer: This product is targeting on students.
4. Refusing to cooperate was their signal of displeasure.
Answer: They signaled displeasure by refusing to cooperate.
5. Fish is the major feature of Inuit’s diet.
Answer: Fish features largely in Inuit’s diet.
6. That world famous director is making a film in our town.
Answer: That world famous director is filming in our town.
（⼗四）、
Answer: A: 1.consumers, 2.shop, 3.money, 4.reduction, 5.speciic, 6.home(s)
B: 1.revenue, 2.retailer, 3.discount, 4.distributor, 5.niche market 6.houhold appliances
Read and translate
（⼗五）、
1.海尔在海外市场试图以形象⽽不是价格击败对⼿。它将其主要注意⼒集中在像学⽣这样的利基市场（定位市场）上，期望他们年长以后还会钟爱海尔品牌。⽬前，海尔在美国的家⽤电器年销售额已达2亿美元，并占有美国⼩型冰箱市场35％以上的市场份额。这对美国的家电⽣产商形成了挑战。
Answer: Haier is eking to outflank its competitors by competing on image rather than on price in overas markets. It has been focusing most of its attention on niche markets, such as students, in the hope that they will remain loyal as they get older. Currently, Haier lls $200 million worth of houhold appliances in the US annually and claims more than a 35% share of the US market for the minibars, which constitutes a challenge for the American houhold appliance makers.hypothesis
2. 作为⼀个全球品牌，海尔致⼒于通过创新来满⾜消费者的需求，为消费者提供更多的明智的选择，让他们可以享受时尚的、负担得起的并且是可持续的⽣活⽅式。海尔秉承着⼀个信念，那就是为消费者设计和制造经久耐⽤、⽆后顾之忧的产品是⼀个负责任的企业应承担的使命。
Answer: As a global brand, Haier is dedicated to meeting customer needs through innovation. It is co
mmitted to giving customers more nsible options that enable them to enjoy a modern, affordable and sustainable lifestyle. It holds a belief that to design and produce durable and worry-free products for the customers is a mission that a responsible corporation should undertake.
Reading Skills Practice
（⼗六）、
1. Who is the counterpart in position to the American president?
Answer: The prime minister of Japan.
2. What is the synonym for assistants?
Answer: Aides.
3. What is the synonym for news reporters?
Answer: The press.
Translating Skills Practice
（⼗七）、
1.There was no snow, but the leaves were gone from the trees, and the grass was dead.
Answer: 天未下雪，但叶落草枯。
2. Instead of one old woman knocking me about and starving me, everybody of all ages knocked me about and starved me. Answer: 那时打我并且使我挨饿的不只是⼀个⽼太婆，⽽是⽼⽼少少各式各样的⼈。
3. We can measure the amount of water in a pot, but we can’t measure its heat. We don’t have an instrument for that. Answer: 我们能测量罐内的⽔量，但不能测量⽔的热度，我们还没有这种仪器。
4.As the temperature increas, the volume of water becomes greater.
Answer: 温度增⾼，⽔的体积就增⼤。
5. His telescope and his experiments were always bringing him new surpris,and he made notes of his work every day. Answer: 他的望远镜和实验总是给他带来惊奇的新发现，他每天都把⼯作情况记录下来。General Writing
（⼗⼋）、
Answer:1, 8, 6, 4, 9, 10, 3, 2, 5, 7, 11
Unit 5> Lifelong Education Lead-in
Answer: 1.employment market 2.handle the luded 4.very nature 5.builds on 6.involved in 7.at various stages Passage A
Think About It:
1. In what way do you usually learn English words? Do you often ask the native speakers to explain English words for you? Answer:Open.
2. How do you understand the German proverb “Whoever cares to learn will always find
a teacher”?
Answer:Anyone who is willing to learn will make u of every chance to learn something from others.
3. Do you think teaching is also learning? Why?
Answer:Yes, becau when we are asked to teach what we are suppod to know, things often turn out not as obvious as we thought it to be.
Read and think
（三）、
peculiar:
Author’s definition:Strange, odd. Often with a hint of something suspicious. Author’s example:It (idiomatic) involves a peculiar u of the language. Dictionary’s definition:strange or unusual, sometimes in an unpleasant way Dictionary’s example:His accent was a peculiar mixture of Scottish and Irish. Your conclusion:Open
idiomatic:
Author’s definition:“Idiomatic”is related to the word “idiom”. An idiom is something that is ud in a particular part of the country or by a particular group of people. People who aren’t part of that group aren’t likely to u it and might not understand it.汉英互译在线翻译
Author’s example:gapers block
Dictionary’s definition:using or containing expressions that are natural to a native speaker
Dictionary’s example:Philippa was soon to acquire a remarkable command of idiomatic English.
Your conclusion:Open
proverb:
Author’s definition:I think a proverb is kind of like an aphorism. But not quite.
A proverb is a condend saying that teaches you a lesson.
Author’s example:Haste makes waste.
Dictionary’s definition:a short well-known saying that states a general truth or gives advice
Dictionary’s example:Don’t put all your eggs in one basket.
Your conclusion:Open
（四）、
Answer:pasnger, eager, explain, vocabulary, wonders, ignorant, dict ionary, explanations
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