汽车首次保养Strategic Commitment
Strategic commitments are decisions that have long run impact and are hard to rever (Example: Installation of additional production capacity)
The differ from tactical moves which are easy to rever and have only a short run impact (Example: A store cutting the price on certain items)
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Strategic Commitment
admit的用法To achieve the desired result, the commitment should be
英语故事短文带翻译
–Visible
–Understandable
–Credible
To be credible, the commitment should be irreversible
Commitment Value of Announcements
If a firm has an established reputation at
unionpaystake, even announcement of intention to act can have commitment value
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yin daoIf the firm fails to match actions to words, its reputation will suffer
国庆节贺语Smaller and newer firms cannot u
announcements to indicate commitment
Reversible and Irreversible Moves
Reversible moves are more likely to be matched by rivals than irreversible moves此情可待英文
Evidence from the airline industry supports this view
Airlines quickly respond to price cuts by rivals than to moves like acquisition of another carrier
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