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2013重庆高考作文原文及译文
标题：The Rearch of the Growth of New Retail Formats 作者：Piyush Kumar Sinha, Sanjay Kumar Ka
uefa滨才英语期刊：Rearch and Publications
年份：2017广州服装设计师
原文
The Rearch of the Growth of New Retail Formats
Piyush Kumar Sinha, Sanjay Kumar Kar
Abstract
youthThe Indian retail ctor is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenti
ng with new retail formats. Currently two popular formats -hypermarkets and supermarkets are growing very fast. Apart from the brick -mortar formats, brick -click and click-click formats are also increasingly visible on the Indian retail landscape. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to succeed in this country.
Keywords: New Retail, Formats, Development Strategy Introduction
Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like
Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, KK Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3.4 billion to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail
space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is incread sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifesty les and spending patterns which in turn is giving ri to new business opportunities. Companies need to be dynamic and proactive while responding to the ever- changing trends in consumer lifesty le and behavior.
Retailing in India is currently estimated to be a USD 200 billion industry, of which organid retailing makes up 3 percent or USD 6.4 billion. By 2010, organid retail is projected to reach USD 23 billion1 and in terms of market share it is expected to ri by 20 to 25 per cent2. The report also predicts a stronger retailer growth than
cubsthat of GDP in the coming five years.
The generic growth is likely to be driven by changing lifestyles and by strong surge in income, which in turn will be supported by favorable demographic patterns. Rapid growth in international quality retail space brings joy to shoppers and shopping malls are becoming increasingly common in large c
ities, and announced development plans project at least 150 new shopping malls by 2008. The number of department stores is growing at a much faster pace than overall retail, at 24 per cent annually. Supermarkets have been taking an increasing share of general food and grocery trade over the last two decades.
Development of mega malls in India is adding new dimensions to the booming retail ctor. Shopping experience in the nation of shopkeepers is changing and changing very fast. There is significant development in retail landscape not only in the metros but also in the smaller cities. Even ITC went one step ahead to revolutionize rural retail by developing ‘Choupal Sagar’a rural mall. On one hand there are groups of visionary corporate working constantly to improve upon urban shopping experience and on the other hand some companies are try ing to infu innovative retail experience into the rural t up.
英语陪同翻译
The Larger Picture
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Indian economy has shown an impressive growth of over 6 per cent for last five years and continues to surge ahead. GDP growth rate in 2003-04 recorded a fifteen year high of 8.5% and subquently maintained a steady growth for the next two years. Real GDP growth accelerated fr
om 7.5 per cent during 2004-05 to per cent during 2005-06 on the back of buoyant manufacturing and rvices activity supported by a recovery in the agricultural ctor.3 The central bank forecasts similar growth of 7.5-8 percent during 2006-07. With strong economic growth consumerism is increasing in the country and India is the fourth largest economy as far as purchasing power parity is concerned, just behind USA, Japan a nd China. Consumer Trend
India is currently having the largest young population in the world and 54 per cent of India’s population is below 25 years of age and 80 per cent are below 45 years. As per India’s Marketing Whitebook (2006) by Businessworld, India has around 192 million houholds. Of the only a little over six million are ‘affluent’–that is, with houhold income in excess of INR215, 000. Another 75 million houholds are in the category of ‘w ell off’immediately below the affluent, earning between INR45,000 and INR215,000.
