考点分类练(七) 主旨大意题——文章大意类
A
(2021·山东烟台一模)
insightfulThe paper, published in May by the Journal of Marketing Rearch, analyd purchas made from a single large European retailer and found that free shipping did encourage customers to buy more. But it also incread purchas of items that historically have higher return rates, such as clothing or products from lesr-known brands. Thus, returns also incread as a result of the promotions, to the point where profits were erad.
In one part of the paper, during the typically four-week periods when free shipping was offered, online order volumes ro 11%. But when the cost of returns was compared with the sales proceeds(收入), the authors calculated that on balance the results for the promotion periods amounted to an average of 0.7% loss.
In one analysis that ran for two months, the rearchers found that the return rate for custo
mers who bought low-risk products—like office supplies, or products from well-known brands—averaged about 22%.
In another analysis, the rearchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping. They found two things were happening. First, consumers saw free shipping as compensation for taking a risk on a product. Second, feelings of gratitude for having shipping costs eliminated(消除) made them happy and thus more willing to make a risky purcha.
Prof.Neslin advis companies to look at whether their own free-shipping promotions are profitable before they launch such campaigns. Also, he advis companies to identify which products get returned more often than others and try to provide customers with more information about tho products, so they can make more informed choices.
1.What erad the profits according to the first paragraph?
A.The risky customers.
B.The European retailer.
C.The returned items.
D.The lesr-known brands.
2.What can we learn from the passage?
A.Consumers risked purchasing a product when free shipping came along with it圣诞节快乐的英文怎么写.
B.Free shipping encouraged customers to buy products from well-known brands.
Criverside.Online order volumes ro only when free shipping was offered as compensation.
D.Purchas of office supplies also incread during the typically four-week periods.
3.What is the passage mainly aboutpage?
A.Low-risk products.
B.Return rates.
C.Incread purchas.
D.Free shipping.
bassoB
(2021·湖北黄冈高三4月模拟)
An advance in electronic publishing could make the e-book you are reading em as dated as a silent film. Publishers hope to explore the growing success of e-books by releasing versions with added soundtracks(电影原声音乐) and musical accompaniments.
The noi in the first multimedia books—relead in Britain—include the rain hitting a window in a Sherlock Holmes tale.考研步骤 When the plot of a book reaches the most exciting part, background scores will create tension.
Supporters argue that sound effects are the next logical development for e-books and will add excitement for younger readers. Critics, however, will argue that the noi will ruin the simple pleasure of having the imagination stimulated by reading.英语短文翻译
Caroline Michel, chief executive of the literary agency, said the new generation of computer-literate readers was ud to multiple nsory input. She said,“Young people have split computer screens where they may be watching television and replying to an email at the same time. If that’s what the market wants then we should respond to the market.”
Booktrack’s sound effects work by estimating the ur’s reading speed. Each time you “turn” a page, the software reasss where you have reached in the text and times the sounds to switch on accordingly螳螂捕蝉翻译amelia earhart. If the soundtrack becomes out of sync(同步), a click on any word will ret it2011艾美奖.
Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading. David Nicholls, author of Our Day, the best-ller now relead as a film, said, “This sounds like the opposite of reading. I have enough trouble reading an e-book becau I’m constantly distracted by emails.”
Stuart MacBride , the crime writer who novel Shatter the Bones was an e-book best-l
ler,lls 18% of his books as electronic downloads. He said,“If I’m reading, I will do the noi in my head. I don’t need someone to tell me what teacups clinking sounds like. That would irritate me.”
