A risky business
Dodie: We are all here now. As you know that Zelal Sulen is our new boss now. After she took up the official post, she found that Hi-Style is out of touch with its target consumers and is losing direction. As the member of manager consultants, for this point, today we need to think out at least two options to advi her to improve the situation. Am I understood? And think Okay, let's make a start. Who want to speak first?takizawa
Lily: Well, in my opinion, Hi-Style could allocate £10m to new investment in the business. For example, it could improve distribution and sales through an exclusive agreement with a major retailer, which could provide a steady marketing channel. Second, to launch new product ranges with major advertising campaigns. Thus, new products will be known to customers. Hi-Style could definitely reach wide publicity. Thirdly, to employ brand development consultants so as to improve its image. Brand development consultants are more professional so that better brand image will be built, leading to its properous future. Fourthly, to hire a top retailing executive to run the business. Therefore, the business will be pennyblack
more smooth and sales will be incread. The last one is to commission City Associates to do a thorough review of all Hi-Style's activities, from which Hi-Style could catch a better understanding of the whole business to control its operation.
Dodie: Good.Thanks. Lily. And what's your opinion, Serena?
Serena: Well, I prefer the suggestion of acquisition of Smartwear. From the diagram, we can e that the prospect of Smartwear will be quite good. Compared with last year, the asts have been incread . And the stock has been reduced. As can be en from the diagram,great growths have taken place in the volume of sale this year. There is an upward trend in the number of profits. Although Smartwear is a only company which makes work clothes such as uniforms for bank staff and flight attendants, it not only has good sales agents in Europe and Asia but also has strong connections with Indian manufacturers. In addition, there is a very creative design department with exciting new ideas in Smartwear. By the way, the total fee of acquisition is 10 million.
Dodie: Ann, would you like to share your opinion?
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Ann: As far as i'm concerned, I am in favor of acquisition of Tan clothing company. As a family-owned business, it has the following advantages: strong affinity, low supervision cost, low managerial cost and obvious competitive edge. Besides its business pattern, it has connections with its country's military rulers,namely, a stable customer ba. Additionally, its factory is working 30% below capacity, which can be fully make u of for the production of our goods.
Dodie: well, any other ideas? Kelly? Do you have anything added?
Kelly:Hello everyone. In my option, the method we take is using 10M-20M to rearch and develop new products by a recent graduate in textile design. At the first place, to take anywhere crushproof material you can wear stright out of a suitca.it's innovative,and special,it will attract more customers. The Second is clothes which can alter their color. By changing the color of the clothes, it is in favor of expressing customers' emotion. Thus, will impresd customers. The third one is exceptionally warm clothing for cold climates. By using a special material, we can make the thin clothes but extremely warm. It will surely be popular with all the girls. So,our market will enlarge.
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extendedjbmDodie:Excellent! Everyone have done a good job. Generally speaking, each option has both advantages and disadvantages. So next, we will discuss which one is best and lect the cond choice. Let's start with Lily's option. We called the option Organic Growth. What do you think about it ?
Kelly: I think ,Such investment, to some extent, costs too much. And it will also undergo financial risks. Besides, the exclusive agreement is a single way, it may get press from the major retailer. In the mean time, not all brand development consultants can make brand image improved.
Lily: yes, it's true. Every coin has two sides.it can't be denied that option 1 will offer a chance to heighten its competitive strength. Such investment is obvious in Hi-Style's fovor as to optimize its structure. Employing brand development consultants may also accelerate its brand revolution, improving its former brand or even building a new better one.
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Dodie: It sounds reasonably. So, what about the cond option, the acquisition of smartw
ear?
Ann: Unfortunately, the company is in financial crisis. Last month, Smartwear made deliveries worth 2 million to two new customers in the Far East that have just gone into liquidation and the stock has disappeared. Wor still, there has been bad press about working condition in overas factories. The financial risk is also a big problem.英语导游欢迎词
Serena: But it will offer Hi-Style many new opportunities. Firstly, it can help expand business in the field of work clothes. Moreover, Hi-Style can make full u of its good sale agents and strong connections with manufacturers. They both can make sure the volume of sale and production. Besides, the creative design department can also bring new ideas to Hi-Style.
Dodie:Em...It looks well. Here, we have another acquisition. How about Ann's option?
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