Ca Study:
Carter 陈春慧 ys0581213
is now the biggest online auction company and the success stimulates me to have a study on this unique e-commerce company, which has a positive income even at the very beginning. The study is carried out from the aspects of the management team, the business mode and finance analys. Bad upon this, the study further discuss the possible advantage of the merge between eBay and Amazon.
1. The History of eBay: management team
eBay was founded in Pierre Omidyar's San Jo living room back in September 1995. It was from the start meant to be a marketplace for the sale of goods and rvices for individuals.
In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to sustain the success. Meg had studied at the Harvard Business School and had learned the importance
of branding at companies such as Hasbro.
youtobe是什么
packageinstallerMeg culled her nior staff from companies such as Pepsico and Disney, created an experienced management team with an average of 20 years of business experience and built a strong vision for the company -- that eBay is a company that's in the business of connecting people, not lling them things.
They quickly shed the image of only auctioning collectibles and moved into an array of upscale markets where the average sale price (ASP) is higher. ASP is a key metric in determining eBay's transaction fees, so increasing the ASP became an important item. By forging partnerships with namebrands such as GM, Disney and Sun, eBay has managed to do exactly that. Sun has sold $10 million worth of equipment and it now lists between 20 and 150 items per day.
We can e that the management team of eBay is of high educational level and they are professional at their academic fields. The management team clarifies the vision of the company, which rve the fundamental role in strategic management.
2. The Business Model
eBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and llers are brought together in a manner where llers are permitted to list items for sale, buyers to bid on items of interest and all eBay urs to brow through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category.
vega篡夺的意思eBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the llers to immediately list an item for sale within minutes of registering.
Browsing and bidding on auctions is free of charge, but llers are charged two kinds of charges:
∙ When an item is listed on eBay a nonrefundable Inrtion Fee is charged, which ranges between 30 cents and $3.30, depending on the ller's opening bid on the item.
∙ A fee is charged for additional listing options to promote the item, such as highlighted or bold listing.
∙ A Final Value (final sale price) fee is charged at the end of the ller's auction. This fee generally ranges from 1.25% to 5% of the final sale price.
eBay notifies the buyer and ller via e-mail at the end of the auction if a bid exceeds the ller's minimum price, and the ller and buyer finish the transaction independently of eBay. The binding contract of the auction is between the winning bidder and the ller only.
From the business model, we can e the core competence ， which lies in the internet auction. For small business owners, Internet auctions can be a cost-effective way to test-market products in an online sales environment and to liquidate dated or overstocked merchandi. Ebay has developed a t of business model for auction and what’s more important, a platform for the auction practicing. Ebay has developed a t of system to ensure the business transaction, which is a manifestation of core competence.
3. Financial Analys
3.1 Net sales and profit analys.
Year | 速度与激情7片尾曲mvNet Sales | Profit |
1996 | 32051 | 25248 |
1997 | 41370 | 32966 |
1998 | 86129 | 70035 |
1999 | 224724 | 167136 |
2000 | 431424 | 335971 |
2001 | 748821 | 614005 |
| | |
We can e that the curves of net sales and profit are positive, which means that both the net sales and profit are favorable
3.2. Total number of registered urs and gross merchandi sales analys.
Year | urs population | sales |
| itch 1996 | 41 | 7 |
1997 | 341 | 95 |
| 颤动 1998 | 2181 | 745 |
1999 | 10006 | 2805 |
2000 | 22472 | 5422 |
2001 | 42400 | 9320 |
| | |
Like the analys of part 3.1, the total number of registered urs and gross merchandi sales analys is O.K.
3.3 Ratio of marketing/revenue and Ratio of Product cost/Revenue analys
year | Revenue | marketing cost | Product develop cost | Ratio of marketing/revenue | Ratio of Product cost/Revenue |
1996 | affirmative25248 | 13139 | 28 | 0.5204 luan | 0.0011 |
1997 | 32966 | 15618 | 831 | 0.4738 | 0.0252 |
1998 | 70035 | 35976 | 4640 | 0.5137 | 0.0663 |
1999 | 167136 | 96239 | 24847 | 0.5758 | 0.1487 |
2000 | 335971 | 166767 | 55863 | 0.4964 | 0.1663 |
2001 | 生活大爆炸第四季19614005 | 253474 | 75288 | 0.4128 | 0.1226 |
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