浙江省三大农村电商模式下农村电商经营主体调查及启示
作者：路永华
来源：《价值工程》2018年第15期
Investigation and Enlightenment of Rural E-commerce Operation Subjects in
the Three Rural E-commerce Models of Zhejiang Province
baby daddy 摘要： 近年来，浙江省电子商务快速发展，并逐步向研发、生产、流通、消费等实体经济活动渗透，尤其在农村经济社会发展中得到了广泛应用。浙江各地农村利用各自产品、区位、产业优势，因地制宜地发展电商，逐步形成了三大电商产业模式：一是“遂昌模式”管宁割席翻译，二是“临安、桐庐模式考研复试辅导班”，三是“义乌模式”。 本文针对三大农村电商模式下的农村电商经营主体进行调查，调查发现：农村电商经营主体发展状况良好；经营的产品与当地特色产品密切相关，经营优势明显；以经营国内电商为主，跨境电商为辅；人才缺乏是农村电商急需解决的问题。通过回归分析发现经营成本、政策支持对农村电商经营主体的经营情况有极显著正相关影响。
Abstract： In recent years， the rapid development of e-commerce in Zhejiang Province has gradually penetrated into real economic activities such as R&D， production，英语四级考试试题 circulation， and consumption， and has been widely ud in rural economic and social development. Using their products， location and industry advantagestakemedicine，美国队长3剧情 Zhejiang rural areas develop e-commerce according to local conditions，挽回男人 gradually forming three major e-commerce industry models：英语四级如何算分1163 the "Suichang model"；restaurant怎么读 "Lin'an and Tonglu modes"； and "Yiwu mode". This paper investigates the rural e-commerce business entities under the three major rural e-commerce models. The survey found that： The rural
