剑桥商务英语词汇3
Outstrip v. 超过 Volatile adj. 可能急剧波动的，不稳定的，易恶化的
Arm n. 分部，职能部门 Upmarket adj. 高级的，高档的 Buoyant adj. 趋于上升的，上涨的
Rule out 宣布。。不可能，排除。。的可能性 Low-margin 低利润的 High-sales 膏销售量的
Proclamation n. 公告 Discrepancy n. 差异 Reckon v. 考虑；认为Preference n. 爱好，喜好
Retention n. 保留，保持 Entice v. Loyalty n. 忠诚，衷心
High-filer 有潜力的新秀 Precocious adj. 早熟的， 比较早具备某种能力的，超常的
Illustrious adj. 著名的，杰出的，卓越的 Audacious adj. 大胆的，有冒险精神的 fearless
Institute v. 建立，制定；开始，实行 organize, establish
Dictum n. 宣言，声明，格言 pronouncement Grovel v. 向。。卑躬屈膝
Affable adj. 高考英语作文常用句型平易近人的，和蔼的英国探亲签证材料amicable Ethos n. 个人或团体的气质精神特质
Meritocracy n. 英才管理，能人统治
英语整句翻译
Heavy-handed 严厉的，粗暴的，高压的harsh and oppressive Shake-up 动摇，革新，剧变
engagement
Big-hitter 有影响力的人练习瑜伽有什么好处 High-profile 鲜明的姿态 Adopt an approach 采用某种方法
Scenario n. 行动纲要 Forecast v. 预测 predict calculate Refinery n. 精炼厂，炼油厂
Outlay n. 支出，费用 From…to…从。。到。。As a result of 结果是
If that’s the ca 假如那样的话 In the n 从某种意义上讲 The same 同。。一样
In other words 换句话说小学英语教学随笔 Hail v. 赞扬，赞颂
Amorphous adj. 无固定形状的，不规则的，无组织的 Feasible adj. 可行的；行得通的
Help sb. Do sth.帮助某人做某事
Supply sb. Sth. / supply sth. Supply sth. For sb. Supply sb. With sth.
Accredited adj. 被认定合格的，备案的；牛奶奶粉等品质被认可的
Commitment n. 承诺，保证 Cashflow 现金流转 Break-even 收支平衡点
The graph shows…改图显示了。。。
Incread/decread slowly/rapidly/steadily 缓慢、迅速、稳步增长（下降）
Regarding 就。。而言 Recover to 恢复到。。 The report is concluding…该报告总结。。
In order to .., it is better to… 为了。。。，最好。。 The aim of this report is to …该报告旨在
rocConquently…因而。。 Furthermore, it is suggested that…此外，建议。。
It is advisable that…最好 To sum up…英文学校最后，。。Publicity n. 宣传Finali v. 定下来
Brochure n. 宣传册 Floor plan 平面图 Note-pad 便条本 Flexibility n. 灵活性
Morale n. 电子英文士气，斗志 Retailer n. 零售商 Delivery n. 发送的货物 Outlet n. 经销店
member是什么意思
Disposable adj. 可自由支配的 Appeal n. 吸引力 Organogramme 部门职责图
Shopfloor 生产场所 Rigid adj. 死板的，不灵活的Initiative n. 新方案 Glamorous adj. 诱人的
Elaborate adj. 复杂的 Disminate v. 散播，传播 Supplement v. 增补，补充
Recognition n. 认可 Boil down 归结为
A． 产品推销：推出新产品或者服务项目时如何有效地利用媒体
A. Product promotion: how to make effective u of the media when promoting a new product or rvice
Promotion rves as an opportunity to exchange information or details of the product or rvice not only for the company but also for the consumers. The rapid development of media makes it the ideal means to make promotion efforts. Media promotion involves promotion through television, radio, newspapers, internet and mobile phones. The key of
effective promotion through media lies in targeting your endeavors to create a positive company image and brand awareness of your products or rvices.
First, define and lect your target audience so that you can tailor your message directly to the needs, concerns and interests of your prospects.
Second, be familiar yourlf with quality or function of your product or rvice and demonstrate to them that your product or rvice is really good and suits the need of the public.
B． 信息管理：公司内部有效的交流沟通体系的重要性
B. Information management: the importance of an effective internal communication system in a company.
The importance of a comprehensive internal communication system cannot be understated. How employees, association members and other related people, such as investors, trustees and business partners, perceive that the organization is crucial to its s
uccess. The role of effective internal communication system takes on greater significance in the period of corporate upheaval. Without effective internal communications, the crisis of confidence in business and corporate leadership could hurt sincere efforts to build a positive corporate culture and to enhance employee morale and productivity, and devastate the overall image of an organization. In fact, a good internal communications program not only affects organizational and operational success, but has a considerable impact on external functions such as marketing, community and government relations, and investor relations. Therefore, a company should try its best to t up an effective internal communication system.
C． 技术：评价新技术的成本效益时所涉及的因素
C. Technology: the factors involved in asssing the cost-effectiveness of new technology
Asssment of the cost-effectiveness of new technology can be both challenging and crucial. Whether to introduce a new technology or not depends largely on the outcome of the cost-effective analysis of the technology. It is important for the decision makers to det
ermine where to allocate the limited resources. Several factors are involved in the asssment.
Benefits of the new technology should be the first consideration. In asssing the benefits you might ask the following questions: What specific problem shall be solved by the new technology? What are the strengths of the new technology compared to the old one? Does it streamline the production process with noticeable effect? What are the long-term gains for the company?
