新职业英语2通用版Unit 8 Business start up

更新时间:2023-06-12 10:04:14 阅读：评论：0

Unit 8 Business start up

Teaching objective

After studying this unit, the students are able to master the key words and structures, and more importantly, to communicate for the following purpos:

✓know the basic steps in starting up a company

八年级英语周报答案✓discuss what business to start

✓talk about the ways to rai capital

✓express a preference in choosing a business location

✓make comments on interview performances

✓deliver a thank-you speech

The method of approach

1.Discussing, listening, reading, prenting, and role-playing by the students;

2.Explanation and demonstration by the teacher;

3.After-class rearch and practice by the students.

Unit content

Reading A: Risk it When Young

Reading B: Setting up s Home-bad eBay Business

Listening & Speaking: Starting s Business

Writing: Report

Mini-project: Drafting a Business Start-up Plan

Learning Strategy: Using the Internet to Learn English

Time requirement: 8-9 periods

Unit Focus

ambition approach auction bidder cour crafts

debit card dumb end up feedback figure in fund

get(sth) off the ground graduate school hindsight impressive inventory minor odd on track pay off prompt range route slip under one’s belt utility verification wares workaday

Teaching procedures

This unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly. Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.

Hour 1:

Cour introduction 45 minutes

Warming-up Task 1 10 minutes

Objective: Ss can identify the advantages and disadvantages of being an employee and a lf-employer.

Steps:

• Ss read Warming-up Task.

• Explain difficult words to Ss.

• Ask Ss to discuss with their partners and do the task.

• Ask Ss to give their answers

• Give comments.

Key

New words in Reading A 15 minutes

Objective: Ss can get familiar with the new words and expressions, etc.

Steps:

Discussions before Reading A 10 minutes

Objective: Ss can get familiar with the new words and expressions, etc..

Steps:

• Ss know something about Reading A.

• Ss discuss the following the questions:

Start an business, or start graduate school and a new job?

• Comment briefly on their work.

Hours 2-3:

Reading A 45 minutes

Language points 35 minutes

Paragraph 1

approach v. to come near to someone or something in distance or time; to begin to deal with a problem, task, etc. in a particular way

e.g. It is not allowed to approach the forbidden area.

e.g. As they approached the wood, a rabbit ran out of the trees.

Paragraph 2

suck someone into something to involve someone in an activity or a situation, especially one they don’t want to be involved in

e.g. The government should carry out a policy to help the teenagers who are sucked into a life of crime.

slip away to stop existing; to disappear

e.g. Their support gradually slipped away.

e.g. Tho young guys were sucked into computer games and time slipped away quickly.

Paragraph 4

hindsight n. the ability to understand facts about a situation only after it has happened

e.g. By hindsight, I should have gone there earlier.

e.g. We often realize mistakes we’ve made with hindsight.

dumb a. (informal, especially AmE) stupid

e.g. That was a pretty dumb thing to do.

Paragraph 5

cour n. the general direction in which someone’s ideas or actions are moving

kolliee.g. The president appears likely to change cour on some key issues.

e.g. Politicians are often obliged to steer a cour between different interests.

fund n. a sum of money or other resources t aside for a specific purpo

e.g. The government supplied them with the fund to build the hospital.

scrape v. to manage to win or get something with difficulty

e.g. The family scraped together some cash to nd the boy to further his study abroad.

e.g. That poor guy scraped a living by the craft of making furniture.

get (something) off the ground to start happening successfully

e.g. Without more money, the movie is unlikely to get off the ground.

pay off (of a plan or action) to be successful and bring good results

e.g. You are taking a risk on a bet that will pay off poorly.

rai v. to bring or collect money

e.g. The local government rais money from the neighbors for a charity every year.

e.g. He fails to rai the extra three thousand dollars.

high-profile a. (only before noun) receiving or attracting a lot of public attention on television, in newspapers, etc.

e.g. They have started a high-profile campaign to rai standards.

Paragraph 7

range v. to include a variety of different things in addition to tho mentioned; to vary between two particular amounts, sizes, etc.

e.g. The paper deals with the nation’s problems, ranging from inflation to air pollution.

e.g. There were 120 students who ages ranged from 10 to 18.

utility n. a rvice provided for the public, such as water, electricity, or gas; the state of being uful, profitable or beneficial.

e.g. Their rearch project has limited practical utility.

Paragraph 8

on track acting or thinking in a way that is likely to achieve a particular result

e.g. James is on track for the gold medal.

e.g. After long frustration, we have put the project on track again.

Paragraph 9

under one’s belt having already achieved or obtained something

e.g. I’ve got 50 flight missions under my belt.

impressive a. making a strong or vivid impression; striking or remarkable

e.g. There will be an impressive ceremony for the game.

e.g. This aircraft’s safety record is an impressive testament to its designers’ skill.

Notes:

WePay: WePay was founded by Bill Clerico and Rich Aberman inAugust 2008 following three obrvations:

1) Collecting money is a struggle for groups of all sizes—from a group of friends splitting the cost of a ski hou to a fraternity collecting membership fees and soliciting donations.

2) People collecting money have two options: hold shared funds in a personal bank account or go through the trouble of tting up a parate bank account.

3) Maintaining transparency and sharing account activity information with group members is a challenge.

Task 1 5 minutes

Objective: Ss can write down the important events

Steps:

• Ss do Task 1.

• Ask Ss to work individually.

• Check the answers.中英文

Suggested Answers:

1. You will regret it if you let this opportunity slip away.

2. Little by little he revealed his ambitions.

3. Walk softly as you approach the bed.

4. He makes a living by doing odd jobs.

5. The damage is estimated to range from $1 million to $5 million.

6. You need some work experience under you belt.

7. She just manages to scrape by on her cleaner’s salary.

8. It took a while for the business to get off the ground, but it’s making a profit now.

Hours 4-5:

Listening 45 minutes

Task 1 5 minutes

Objective: Ss can accurately write down the missing information according to the conversation.

Script & Key:

M: Thanks for meeting with me.

W: It’s my pleasure. We’re eager to hear your ideas about our companies doing business together in the future.

M: Well, I wanted us to meet becau I think our two companies can create great opportunities together.

W: I agree. What do you have in mind?

M: We em to have core capabilities that complement each other, and I want to e how we can create a partnership that would be to our mutual benefit.

W: Yes, that’s why I’m here. I think we’re thinking along the same lines.

M: Good. I’m glad to hear that. If we can pull off a partnership, we could really dominate the market.

W: Yes, I think that’s true, too. What kind of business model do you have in mind?

M: Well, that’s why I wanted to meet with you. I’d like to get your ideas on that.

W: I e. When your company approached us about working together, we were under the impression that you had some concrete ideas to prent.

M: Oh, we do. I just wanted to get your suggestions before we prent a formal proposal.

W: Let’s do this. Why don’t you nd me a proposal in writing and I’ll make sure that we give it our full consideration.

M: We’ll do that. Thanks for your time.

W: Don’t mention it.

Key:

1.T 2.T 3.T 4.F

Task 2 10 minutes

Objective: Ss can accurately write down the missing information.

Script:

M: Hi, Linda. I heard that you had quit your job to strike out on your own.

W: Yes, Paul. I decided to start my own business.

M: What kind of business?

W: We provide technology consulting rvices for small- to medium-sized companies.

M: Good for you. Where did you rai your money?

W: At first, I considered becoming partners with one or two of my co-workers. But, eventually I raid the capital by taking on a silent partner, my uncle. He has a lot of investment capital but doesn’t want to be involved in the day-to-day operations of a business now that he’s retired.

M: How are you able to cut down on expens?

W: I make it a home-bad business. I converted my garage into an office where I and my employees can work. Since most of the work will be done on site at my client’s office, I don’t need a lot of office space.

doggy styleM: Are you nervous about quitting your job to start your own business?

W: It’s a big risk but I am looking forward to the challenge. If I fail, I can always audition for American Idol.

M: Well, I’ve heard you sing. Anyway, I really hope your business takes off!

Q1: What kind of business is Linda going to start?

Q2: Why is Linda’s uncle called a silent partner?

Q3: What did Linda do to cut down on expen?

Key:

1.C 2.C 3.B

Task 3 10 minutes

Objective: Ss can choo the best answer according to the conversation.

Script:

M: Ms. Gardner, we’ve done business with each other for nearly four years, if I’m not mistaken.

W: Yes. And I have to say that we get along with each other quite satisfactorily.

M: Did it ever occur to you that we might take a new step forward? Have you ever considered appointing us as your sole agent in Australia?

W: It all depends on what you can do.

M: How about an annual sale of 40,000 ts of kite?

W: I think it is rather conrvative. After all you sold around 40,000 ts there last year.

M: That’s the result of our hard work. Well, what annual quantity would you suggest for the new agreement then?

W: 50,000 ts.

M: No, no. That’s too big a number to be acceptable. Let’s put it at 45,000 ts. And we’ll do our best to ll more, of cour. We wish to add another clau: For every 500 ts sold in excess of the quota, we’ll get 1% more in commission for our efforts.

W: All right, let’s fix it at 45,000 ts then. And for every additional 200 ts sold, we’ll give you 1% higher commission.

M: I suppo all the other terms remain unchanged.

W: Yes. I don’t think it necessary for me to emphasize that as our sole agent you are not to handle the same or similar products of other companies.

Key:

1. satisfaction 2 . 45,000 3. kites 4. 1% 5. 200

Task 4 10 minutes

Objective: Ss can accurately write down the missing information.

Script:

W: Thanks for meeting with me today. I've read through the materials your company nt me, but I still have some questions about opening a franchi.

M: That’s what I’m here for. What questions can I answer for you?

W: Well, I’m familiar with the franchi fee, but are there other fees not listed in the

materials?

M: That’s a good question. In addition to the annual franchi fee and the monthly royalties, we also charge a training fee and an advertising fee. Here’s a list of the fees.

W: Oh, that’s very uful, thanks. I was also wondering what kinds of quality control the franchis are subject to.

M: As you know, we offer a ready-to-u operation and you will be trained on how to run your business, down to the smallest details. To maintain the standards, we conduct spot checks of all of our franchis from time to time and we audit the books of each franchi once a year to make sure that our standards are being met.

W: What if I have problems along the way? What kind of support does the corporate office provide?

M: We give our franchis as much support as possible. After all, it’s in our own best interest that you succeed. We provide troubleshooting and training for your management and employees.

W: I think tho are all of the questions I have right now. I really appreciate your time. I’ll contact you if I have other questions in the future.

Key:

1. training , advertising

2. field tours

3. management , employees

Task 5 10 minutes

Objective: Ss can accurately write down the missing information.

Script & Key:

A question facing most start-up entrepreneurs is whether to ___go into business alone___ or with a partner. This decision can be made easier by preparing a “for” and “against” list. Some of the reasons for a partnership are:

First of all, there is ___safety in numbers___. You have two heads instead of one to discuss issues and make decisions. Secondly, two can accomplish more than twice as much as one. If one fails, the other pulls him up. One standing alone can be __attacked and defeated__, but two can stand back-to-back and conquer. Three is even better, for a disagreement can be ttled by a vote. Thirdly, you will not need to be in the office at all times. You will have someone el who will be there to __share the load__ and permit you to take vacations or have sick time.

While some of the arguments against having a partner are: You will have to share the rewards if the business is successful, and you will __lo total control__ over the business, particularly if you and your partner have difficulty in making decisions, and also a partner can be a disaster if his or her judgment is not good.

A good partnership will require the partners to have some characteristics in common. It is important that they have similar work habits, business ethics and __common objectives__.

Speaking 45 minutes

Task 6 45 minutes

Objective: Ss are able to practice discussing how to improve product quality.

Steps:

• Ss read Task 6.

• Ss work in pairs, discussing how to improve product quality with the uful expressions.

Key: (Omitted)

Hours 6-7:

Reading B 45 minutes

New words 5 minutes

Objective: Ss can get familiar with the new words and expressions, etc.

Steps:

• Ss listen to the new words and expressions, etc.

• Ss read the new words and expressions, etc.

Fast reading 18 minutes

Objective: Ss can comprehend Reading B.

Steps:

choni

• Ss read the passage.

• Provide help if needed.

Task 1 7 minutes

Objective: Ss decide T or F according to the text B.

Steps:

• Ss read the passage.

• Ss complete the task.

• Ss compare their work with others.

• Select Ss to prent their work.

Key

Key:

1. T 2. F 3. T 4. F 5. T

Task 2 8 minutes

Objective: Ss put in order according to the passage.

Steps:

• Ss read the passage.

• Ss complete the task.

• Ss compare their work with others.

• Select Ss to prent their work.