qq英文情侣网名
专利名称：Targeting advertiments to television terminals
发明人：Hendricks, John S.,Bonner, Alfred
E.,McCoskey, John S.,Asmusn, Michael L.申请号：EP01129434.5
内审员资格证书申请日：19990401
小麦的英文
公开号：EP1207697B1
公开日：
复仇者联盟人物介绍20031210
roentgen
专利内容由知识产权出版社提供
ewb摘要：A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Program channels carry television programs. During commercial breaks in the television programs, advertiments, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate a group assignment plan that assigns the television terminals to groups, bad on factors such as area of dominant influence and houhold income. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks. The television terminals record which channels were viewed during the program breaks, and report this information to the cable headends and the operations center. The reported information is ud to generate billing for commercial advertirs, and to analyze viewer watching habits. The invention us upstream data reception hardware, databas and processing hardware and software to accomplish the functions.
infanta申请人：DISCOVERY COMMUNICAT INC 地址：US
adore什么意思中文国籍：US环球职业教育
代理机构：Strehl Schübel-Hopf & Partner 更多信息请下载全文后查看
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