Ch5-Ch8Question Pool
MULTIPLE CHOICE.Choo the one alternative that best completes the statement or answers the question.
1)
The marketer wants to understa nd how the stimuli are changed into respons inside the consumer's ________,which has two parts.First,the buyer's characteristics influence how he or she perceives and reacts to the stimuli.Second,the buyer's decision process itlf affects the buyer's behavior.
1)
_______
A)
black box
B)
social class
C)
lifestyle
D)
belief
E)
culture
2)
________is the most basic cau of a person's wants and behavior.
2)
_______
townhou
A)
New product
B)ointment
Culture
C)
Brand personality
D)
Cognitive dissonance
E)
Selective perception
3)
Four
importan
t subcultures mentioned by the author include all EXCEPT________.
3)
_______
A)
Asian Americans
B)
African Americans
C)
Hispanics
freedoms
D)
opinions leaders
E)
4)
________ are society's relatively permanent and ordered divisions who members share similar values,interests,and behaviors.
4)
_______
A) Purcha decisions
B) Lifestyles
C) Perceptions
D) Attitudes
E)
Social class
5)
________ are ones to which the individual wishes to belong,as when a teenage basketball player hopes to play someday for the Los Angeles Lakers.
5)
_______
A) Membership groups
B) Aspirational groups
C) Social class groups
D) Reference groups
E) Leisure groups
6)
________ marketer s are now taking to the streets,as well as cafes,nightclubs,and the Internet,in record numbers.Their goal:to ek out the trendtters in each community and subtly push them into talking up a specific brand to their friends and admirers.
6)
_______
A)
Personality
B)
Family
C)
Relationship
D)
Opinion
我想你韩语
E)
Buzz
7)A buyer's decisions also are influenced by________such as the buyer's pe nality
lf-conc ept.
7)
_______
A)
personal characteristics
B)
psychographic s
C)
亚当夏娃的故事habitual buying behavior
D)
variety-ekin g buying behavior
E)
learning
8)
________is a person's pattern of living as expresd in his or her psychographics. 8)
_______
A)
Personality
B)
Social class
C)
Culture
D)
Lifestyle
E)
Motive
9)
All of the following make up a person's lifestyle except________.
9)
_______
A)
dissonance-re ducing buying behavior
B)
opinions
C)
interests
D)
AIO dimensions
E)
C and D
10)
Rearch ers found that a number of well-known brands tended to be strongly associated with one particular trait,such as Levi's with"ruggedness."What is the name of the term that means a specific mix of human traits that may attribute to a particular brand?
10)
______
social class
C) information arch
D)
brand equity
E)
brand personality
11)
People will forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called________.
11)
______
A)
lective distortion
B)
lective attention
C)
lective attitude
D)
lective retention
E)
perceptual vigilance
12)
All of the following are part of habitual buying behavior except which one? 12)
______
A)
Ad repetition creates brand familiarity rather than brand conviction.
珍妮弗 安妮斯顿B)
The buying process involves brand beliefs formed by passive learning.
C)
Consumer
behavior does
not pass through the usual belief蕌attitude蕌behavior quence.
D)
Consumers arch extensively for information about brands.
E)
None of the above.
13)
The most effective source that consumers obtain information from is________becau it legitimizes or evaluates products for the buyer.
13)
______
A) personal
B) commercial
social
E) public
14)
What determin es whether the buyer is satisfied or dissatisfied with a purcha?The answer lies in the relationship between the consumer's expectations and the product's________.
14)
______
A)
consumer market
B)
recognition
C)
brand personality
D)
pastorale
perceived performance
E)
3166是什么意思
rvice quality
15)
________is a key to building lasting relationships with consumers. 15)
become的用法______
A)
Alternative evaluations
B)
Quality
C)
Customer satisfaction
D)
Personality
E)
Need recognition
16)
Each party in the buying process has subtle________and________.
16)
______
A)
habits;peculiarities
B)
votedexpectations;needs
C)
behavior;procedures
D)
guidelines;roles
E)
