评优课教案
Unit 9 Reading A
Advertising
栾城县职业技术教育中心 苏英语合同翻译 哲
Unit 9 Reading
Advertising
Teaching goals 教学目标
1. Target language目标语言：
重点词汇和短语
Adverti, advertising, advertiment (ad), promotion, be ud to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure
2. Ability goals能力目标
Enable the students to talk about advertising and advertiments.
3. emotional goals 情感目标
Help the students learn how to understand advertiment.
Let them be honest and have the rarefactionn of social responsibility.
Teaching important points教学重点
1. How to find the topic ntence of the paragraph.
2. The main words and expressions.linq
Teaching difficult points教学难点
出国留学咨询处1. how to improve the students’ reading ability
2. help the student master the u of “ be ud to”, “a great deal of ”and “ It be said that…”
Teaching methodssat作弊真实事件教学方法: Teaching and Discussion. CAI
Blackboard design:
Unit 9 Advertising Structure: Part I Topic: Introductions of advertiment 2. be to do Part II Ways to advertising 3. by means of halliburtonThe ways to adverti 4. a great deal of +n.[uc] Advertising by brochures and newspapers 5. play/take a role/part in sth./doing sth. Advertising by posters 6. it be … that clau… Advertising by TV. 7. more or less Part III Summary (the right way to understand ads) 8. in fact Notes: 9. make sure 1. be ud to do sth./ be ud for n/ doing sth. |
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Teaching procedures & ways教学过程与方法
Step 1: revision and leading in
1. let’s match the words with its means.
2. Let Ss enjoy some good advertiment.
T: Do you like something becau of the advertiment?
Step 2 Skimming
Ask the Ss to read the text fast and find the topic ntence or the main idea of each paragraph. Each group must tell the topic ntence or the main idea of one paragraph.
Section I (para.1-2) 美女与野兽 动画片 2012 | Introductions of advertiment |
Section II (para. 3-6) | Ways to advertising |
Section III (para. 7) | Summary (the right way to understand ads) |
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Step 3 Scanning
Ask the Ss to read the text carefully and try to fill the blanks, if necessary they can discuss in the group and then encourage them to answer as quickly as possible.
1. What is an ad ud for? Advertiments are ud to nd commercial information about some commodities or rvices to the public.
2. We can e or hear ads everywhere. Advertirs try to make consumers pay attention to the products or rvices.
3. Brochures can contain a great deal of information if designed well.
4. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
5. Many people still listen to the radio, for example, when they are in taxi or in their own cars.
6. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect becau
7. Ads can more or less make consumers change their attitude toward some products.
8. We all know that some ads give fal information to mislead us.
9. Sometimes some famous appear in ads to tell how wonderful a product is. In fact, what they want is just want us to pay more money.
10. So, it is necessary that we make sure what is real and what is fal in the ads.
Step5 language study
1. be ud to do sth./ be ud for n/ doing sth. “被用来做” 主动形式为 u sth. to do
e.g Knives are ud to cut meat. 刀是用来切肉的。
We u knives to cut meat. 我们用刀来切肉。
The knife is ud for cutting meat. 这把刀是用来切肉的。
ud to do sth. 过去常常做….
会计学习方法I ud to get up at five o’clock last year.
我去年常常5点钟起床。
2. be to do 英语拼读
(1) 表示计划或事先安排好要发生的或要做的事情
We are to e him today at six o’clock.
我们打算今晚六点钟去看他。
(2) be to do 还可用来表示征求对方的意见
At what time am I to come? 我该什么时候来？
高中宾语从句讲解3. by means of 通过… 手段; 借助…方式
We express our thought by means of words.
我们用词句来表达思想。
They succeeded by means of hard working.
他们依靠努力工作而获得成功。
Exerci: We communicate with each other by _____ of language.(’09河北对口)
A. means B. translation C. speaking D. tools
4. a great deal of +n.[uc] “许多”; “大量”
He spent a great deal of money in the shop yesterday.
他昨天在这个商店花了大量的钱。
A number of +n.[c]
A lot of ; lots of; plenty of 也有“大量”、“许多”之意，它们可以修饰可数名词也可修饰不可数名词。
