洪恩gogo学英语Asssment Task 1
Outcomes covered 1 and 2
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Asssment Ca study: The ABC Airline合肥mba
An ABC Airline is an airline bad in Singapore who has a young fleet, experienced pilots, attentive cabin crew and the pickiest ground technicians in the world.
挽回死心的女人This airline company claims to offering the customer its undivided attention and care. Today, it is taking great pride in its reputation for both quality and being a ‘good listener’. It has learnt that superior-quality rvice pays off and, most importantly, that doing what the customer wants is the key to customer retention.
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腐蚀英文As one of Asia’s largest route network operations, the ABC Airline conducted in 2005 one of the most comprehensive and extensive pasnger surveys ever carried out. As the usual industrial practice only a few thousand travelers are asked for their views and comments. The airline surveyed over 400,000 Asian business travelers who fly with them or other airlines. What’s noteworthy is not the survey results, but the respon to what business customers want.一般现在时态
了解英文
Top of the list of wants for a better flight for business customers was more leg-room and elbow-room, followed in third and fourth places by designated lounges and non-smoking aircraft. Separate check-ins and passport control were the top two most important convenience factors stresd by the business customers surveyed.
The ABC Airline listened and took note by heart. It carried out tests on wider ating arrangement for business-class pasngers on lected domestic and international routes. Respons were very positive. It redesigned a unique respon where the airline world is concerned, business-class ats to make them wider. To ensure that The ABC Airline got things right first time, the design of the new at was carefully thought out. The airline at manufacturer, which was commissioned to do the redesign, was brought in to work with the airline’s marketing and technical staff. Other conveniences were also incorporate into the ne w ats. For example, they are equipped with modern communication systems, and a credit-card-operated telephone is installed in each armrest!
Finding out what target customers require or desire is one thing. Responding to the demands and to the satisfaction of customers is another. The ABC Airline ran an ad campaign to thank respondents in the survey. But as the story above shows, a customer focus can benefit rvice business. To improve rvice quality, the firm must listen to what customers want and then commit re
2014年高考成绩查询sources to deliver precily that.
NB: The Ca Study above is totally fictitious. It does not depict any real company.
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