Contents
1. Overview of Wal-Mart Stores, Inc. background………………………………....3
2. Four global business categories of Wal-Mart Stores, Inc……..............................3
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3. The current main competitors to Wal-Mart Stores, Inc…………...……………..4报考网址
4. The e-commerce related advantages of Wal-Mart Stores, Inc……….. .………...6
5. The diagram of logistics and supply chain system of Wal-Mart Stores, Inc…………………………………………………………………….. .………...7
6. The e-commerce related disadvantages of Wal-Mart Stores, Inc……… .……….7
7. In order to maintain or grow the leadership, what improvements should
be taken by Wal-Mart Stores, Inc……………………………………….…………. 8
8. The possible difficulties that Wal-Malt stores may face during the process
of improvement………………………………………………………. .………...9
9. Alternative actions (if any) if you were the CEO of one of Wal-Mart’s competitors………………………………………………………….……………9
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10. References…………………………………………………………….………….10
1. Overview of Wal-Mart Stores, Inc. background经贸英语
Wal-Mart Stores Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over forty-year period, it has become the world’s largest private employer and re
tailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years.
Today, with over 2.1 million employees worldwide, Wal-Mart operates more than 8,000 units in 15 countries under 53 different brands, and rves more than 200 million customers per week. Wal-Mart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts valued more than $512 million in FYE10, a 20% increa over the previous year’s giving. In 2010, Wal-Mart regained the at at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey.
Wal-Mart follows the three core values of “respect for the individual, rvice to the customer, and striving for excellence”. It is well known that the classical management quotations: “The first item is that customers are right forever. The cond item is that plea consult the first item if customers are wrong.”
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2. Four global business categories of Wal-Mart Stores, Inc.
Wal-Mart Super-Center
Wal-Mart designed the super-center concept to save customers time and money, and also offer a unique shopping experience bad on the Wal-Mart philosophy of "Every Day Low Prices".
SAM'S CLUB
SAM'S CLUB is a low-cost members-only warehou club named after the founder of Wal-Mart Stores, Inc. - Sam Walton. The first SAM'S CLUB was founded in 1983. Acting like a purchasing agent for its members, SAM'S CLUB offers exceptional value on famous-brand merchandi at "member only" prices for both business and personal u. The First SAM'S CLUB was opened in April in Midwest City, Oklahoma in 1983.
Wal-Mart Stores
风向标英语>司令塔
Every customer who purchas in Wal-Mart stores can accept the welcome and greeting full of passion at the gate of stores. The commodities produced locally are usually in sales in Wal-Mart stores and on display automatically. In addition, the employees of Wal-Mart are entitled to decide who can achieve the funds donated by them.
Wal-Mart Neighborhood Market
chooThe fourth kind is “neighborhood market”, which is a little smaller than the shopping plaza. It is usually t up in the community, and meets the community’s basic requirements, different from other convenient stores, it will also provide fresh products.
3. The current main competitors to Wal-Mart Stores, Inc.
The strongest competitors which Wal-Mart meets are Carrefour in France and Tesco in UK. The three retail giants have their own business strategies and business features. Now we will analyze advantages and disadvantages of Carrefour and Tesco.
(1) Carrefour was found in 1959, which is the pioneer of the hype-market ctor, the first
largest retailer in Europe, the cond largest international retail chains corporation in the world. At prent, it owns over 11,000 operation retail units and its business area extends over 30 countries and districts all over the world. The enterpri leads the markets mainly with three business formats: hype-market ctor, supermarkets and discount stores.
英语专业八级The gap between Carrefour and Wal-Mart is as following:
a. Carrefour prefers the commercial centers or resident centers as its new store site and also highlights the dependence to commercial circle.
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b. Carrefour advocates everyday low prices, but it is actually a Hi-Low price strategy. The commodities Customers always purcha and compare which are in low prices while the prices of the rest are generally higher than that in Wal-Mart.
