Products and Pricing
I. glossary
⏹Margin: The margin on a written or printed page is the blank space at the side of the page
⏹E.g. They get a nice red tick in the margin to show that it’s right.
⏹Profit margin 利润空间
⏹Marginal a. something that is marginal is small and not very important
⏹E.g. The challenge to man’s future cannot be met by making marginal adjustments here and there.
⏹A marginal politician, writer, artist, etc is one who is not vey important and not involved in the main events or developments.
⏹E.g. He has remained a rather marginal political figure.
⏹Cannibal:什么是实数 A cannibal is a person who eats other human beings, or an animal which eats other animals of its own type.
Cannibalize: If you cannibalize a machine or vehicle, you take parts from it in order to repair another machine or vehicle.
Myopic
⏹=Shortsighted
⏹Unfortunately, this is a somewhat myopic view.
Dearth
考生来源⏹kids是什么意思=shortage
⏹There is a dearth of good children’s plays.
Tenure
apom
⏹1.the legal right to live in a particular building or to u a particular piece of land during a fixed period of time.
⏹2. the holding of an important job in government or another organization; also ud to refer to the period of time during which a person works in such a job.
⏹3. the right to keep your job at a university until you retire
Extrapolate
⏹If you extrapolate, you examine known facts and u logic or reason in order to calculate a quantity or make statements about what is likely to happen in the future; a formal word.
⏹E.g. To asss future needs, the Department simply extrapolated past demand trends.
Incontrovertible
⏹Controvert v. 辩驳、反驳、争论sarabareilles
⏹Controvertible a. 可辩论的、可争论的
⏹Incontrovertible a. 无可辩驳的
Dilute
⏹1.When you dilute a liquid, you add water or another liquid to it in order to make it less concentrated.
⏹ E.g. dilute the wine with water
⏹2. If someone or something dilutes a belief, principle or quality, they make it weaker and less effective.
⏹ E.g. I enquired if this might not dilute the excellence of the universities.
Curtail：消减
⏹If you curtail something, for example the amount of money that you spend on something, you establishmentreduce it.
⏹E.g. Countries are under pressure to curtail public expenditure.
Ascribe
⏹If you ascribe something to a particular situation or event, you consider that it is caud by that situation or event.
⏹E.g. It is wrong to ascribe all that happened simply to the war.
⏹…headache which may be ascribed to stress
Exacerbate
⏹=worn, aggravate
⏹To exacerbate something means to make it a lot wor; a formal word
⏹E.g. Withholding aid only exacerbate the situation.
mduII. Background Introduction高考英语作文出炉
⏹“If Brands Are Built Over Years, Why Are They Managed Over Quarters?” was written by Leonard Lodish, with Carl F. Mela, marketing professor at Duke University’s Fuqua School of Business. This paper shows how widespread adoption of easy-to-harness, short-term measures has altered consumer behavior and made it more difficult for brand managers to maintain pricing power and compete in the market place.
⏹“若品牌数年可建，按季管理为哪般？boost是什么意思”
⏹建立品牌需要经年累月的漫长功夫，但很多公司却欲按“季”来管理、观察品牌的绩效。也就是说，公司汲汲于追求订定价格和即时销售的能力，却忽略了维护长期价值。因此，品牌力量持续消弱，最后便于大众商品别无二致了。
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